Aug 06, 2026 Planning Commission

[00:00:03]

I CALL THIS AUGUST 6TH, 2026 PLANNING COMMISSION MEETING TO ORDER.

[1. ROLL CALL]

IT MEANS THAT YOU CARE ABOUT WHAT HAPPENS IN THE CITY.

AND WE LIKE TO HEAR YOU. WE FACILITATE A PUBLIC PROCESS FOR ZONING MATTERS AND PASS THEM ON TO COUNCIL TO MAKE THE FINAL DECISION.

AND WHATEVER WE CONSIDER TONIGHT AND PASS ON WILL BE HEARD BY CITY COUNCIL ON AUGUST 24TH, 2026. SO COME BACK AND PARTICIPATE IN THAT PROCESS.

ALSO, CATHY, I THINK YOU HAD SOMETHING TO SHARE WITH US.

[2. WORK SESSION]

SO THE FIRST ITEM THAT WE HAVE, WE HAVE TWO DIFFERENT WORKSHOP ITEMS A LITTLE UNUSUAL BEFORE A PUBLIC HEARING, BUT THE REASON WE WANTED TO PUT THOSE ON THE AGENDA IS JUST THE DIFFERENT QUESTIONS THAT WE HAD THROUGH THE CITIZEN ZONING INFORMATION MEETING PROCESS.

SO THESE WILL BE INFORMATION ONLY. THERE WON'T BE PUBLIC COMMENT OR DISCUSSION WITH THE PLANNING COMMISSION.

SO THE FIRST ONE WILL BE JOSH COHEN. AND HE IS WITH CAA ICON.

AND HE IS A SPORTS CONSULTANT THAT THE CITY HAS WORKED WITH OVER THE LAST COUPLE OF YEARS.

SO I THINK THAT THAT INFORMATION WILL BE IMPORTANT FOR THE PUBLIC TO HEAR WHAT WE'VE BEEN WORKING ON.

AND THEN ALSO THE SECOND ONE WILL BE THE TAX ALLOCATION DISTRICT.

AND THE REASON WE WANT THE CCB ADVISORY TO TALK ABOUT THE TAX ALLOCATION DISTRICT IS THERE WERE A LOT OF QUESTIONS THAT I AM, I DON'T THINK WERE ANSWERED. WE DIDN'T HAVE SOME OF THE EXPERTS IN THE ROOM.

AND THOSE WERE QUESTIONS ABOUT IS A NEW TAX BEING CREATED.

SO WE THOUGHT IT WAS GOOD FOR HIM TO TALK ABOUT WHAT A TAX IS AND WHY WE CREATED THAT TAX.

OF COURSE, THIS INFORMATION HAS NO BEARING ON THE PUBLIC HEARING.

APPLICATION BEFORE YOU. BUT SINCE THESE QUESTIONS WERE BROUGHT UP AT THE PUBLIC MEETINGS, WE THOUGHT IT WOULD BE GOOD TO JUST HAVE A BRIEF WORKSHOP, IF THAT'S OKAY WITH YOU. THANK YOU. YES. THANK YOU.

GOOD EVENING, COMMISSIONERS AND CHAIRMAN. SO I'M JOSH COHEN, I'M WITH THE CI CON.

I'M A PRESIDENT WITH THE STRATEGIC ADVISORY GROUP WITHIN CI CON.

WE HAVE BEEN WORKING WITH THE CITY AND THE DEVELOPMENT AUTHORITY OVER THE PAST COUPLE OF YEARS TO HELP THEM UNDERSTAND AND HELP YOU ALL UNDERSTAND WHAT ARE THE POTENTIAL SPORTS AND ENTERTAINMENT ALTERNATIVES THAT COULD BE ATTRACTED TO THE ALPHARETTA, THE CITY OF ALPHARETTA, AS WELL AS TO THE GREATER ATLANTA MARKET? JUST AS A LITTLE BACKGROUND, AYE ICON IS A DIVISION OF CAA SPORTS.

WE ARE THE LEADING OWNERS REP IN PROJECT MANAGEMENT AS WELL AS STRATEGIC ADVISORY FIRM FOR STADIUM AND ARENA DEVELOPMENTS, PUBLIC AND PRIVATE ENTERTAINMENT FACILITY OWNERS AND OPERATORS, AS WELL AS LEAGUES, TEAMS AND OTHERS.

WE'VE WORKED ON OVER 55 SPORTS ENTERTAINMENT PROJECTS, OVER 2500 CONSULTING ENGAGEMENTS, AND WITH NEARLY $45 BILLION OF SPORTS AND ENTERTAINMENT FACILITIES UNDER OUR BELT, AND WE PRIDE OURSELVES IN OUR INDEPENDENCE AND OBJECTIVITY.

SO WE'RE HERE TO PROTECT THE CITY'S INTERESTS AND TO NOT NECESSARILY ADVOCATE FOR ONE POSITION OR ANOTHER, BUT TO TELL YOU WHAT THE REAL DEMAND IS FOR A SPORTS AND ENTERTAINMENT FACILITY.

SO AS I MENTIONED, WE STARTED OUR WORK WITH THE CITY BACK IN 2023, AND WE WERE ASKED TO EVALUATE WHAT ARE THE POTENTIAL OPPORTUNITIES TO BRING SPORTS TO THE NORTH POINT MALL DEVELOPMENT. WE LOOKED AT A NUMBER OF DIFFERENT VARIOUS SPORTS, INCLUDING THE NHL, NATIONAL WOMEN'S SOCCER LEAGUE, BEFORE THEY WERE EXPANDED TO ATLANTA, USL CHAMPIONSHIP, USL LEAGUE ONE US SUPER LEAGUE, WHICH IS THE WOMEN'S SOCCER LEAGUE AND OTHER SPORTS.

IN 2025, WE CAME BACK TO THE CITY AND WERE ENGAGED TO EVALUATE THE FEASIBILITY OF AN NHL ARENA AS WELL AS AN NHL TEAM.

I THINK IT'S IMPORTANT TO NOTE WHEN WE'RE SAYING EVALUATE NHL TEAM AND THE NHL ARENA, IT'S NOT JUST THE NHL.

IT IS ALL THE OTHER EVENTS, CONCERTS, FAMILY SHOWS, COMMUNITY EVENTS THAT COULD BE ATTRACTED TO THIS, TO THE MARKET. SO AS YOU PROBABLY ALL KNOW, THE NHL IS CURRENTLY COMPRISED OF 32 TEAMS, RECENTLY WENT THROUGH A RENOVATION EXPANSION IN 2021 WITH THE SEATTLE TEAM. MOST RECENTLY IN 2024.

THE ARIZONA COYOTES RELOCATED TO SALT LAKE CITY.

WHEN THE NHL IS LOOKING AT EXPANSION OR RELOCATION, FOR THAT MATTER, THEY'RE GENERALLY LOOKING AT FOUR MAJOR CATEGORIES OWNERSHIP GROUP.

WHO'S THE OWNERSHIP GROUP? IS IT A STABLE AND FINANCIALLY SECURE OWNERSHIP GROUP? IS THE MARKET SUPPORTIVE OF HOCKEY.

WHAT'S THE ARENA SOLUTION? YOU NEED A SUITABLE AND MODERN ARENA, EITHER OPEN OR A PLAN FOR THAT ARENA.

AND THEN AS WELL AS HOW DOES THE NEW MARKET EXPAND THE LEAGUE'S FOOTPRINT?

[00:05:04]

ATLANTA BEING ONE OF THEM. THE NHL HAS BEEN IN THE ATLANTA MARKET PREVIOUSLY, AS WE ALL ARE AWARE.

IT'S BEEN HOME TO TWO TEAMS IN THE PAST. THE THE FLAMES RELOCATED BACK IN 1980 AND THE THRASHERS RELOCATED BACK IN 2011, ABOUT 15 YEARS AGO. BOTH THOSE TEAMS AND THEIR DEPARTURES WERE NOT NECESSARILY DRIVEN BY THE MARKET.

THERE WAS OWNERSHIP INSTABILITY AND WHICH LED TO SOME OF THOSE, THE RELOCATION.

WHEN YOU THINK ABOUT THE MARKET HERE IN THE GREATER ATLANTA AREA SINCE 2011, WHEN THE THRASHERS LEFT, THE MARKET HAS EXPLODED AND GROWTH, IT'S GROWN BY 20% IN THOSE 15 YEARS AND JUST IN THE POPULATION BASED MAJOR COMPANIES HAVE BEEN ATTRACTED TO THE REGION, IN PARTICULAR IN ALPHARETTA. THOSE COMPANIES ARE MOVING HERE BECAUSE OF THE LOWER COST OF DOING BUSINESS, THE LOW COST OF LIVING, THE TALENT POOL AND THE INFRASTRUCTURE THAT'S IN PLACE.

WHEN WE LOOK AT THE FEASIBILITY OF AN ARENA, WE LOOK AT THE DEMOGRAPHICS FOR DIFFERENT DESIGNATIONS, ONE BEING THE CSA DESIGNATION, WHICH IS THE COMBINED STATISTICAL AREA, WHICH IS MORE OF A MARKET, LARGER MARKET AREA. WE ALSO LOOK AT IT ON AN ADJUSTED BASIS, SO WE CAN UNDERSTAND IF THE MARKET'S DILUTED WITH TEAMS OR NOT.

AND THEN WE ALSO LOOK AT THE GEOGRAPHIC RANGE AND DRIVE TIME DESIGNATION.

THOSE LAST TWO ARE VERY IMPORTANT. WE'RE THINKING ABOUT ALPHARETTA BECAUSE WHAT WE'LL DO IS WE TAKE THE SPOT OF NORTH POINT MALL, DRAW THE RINGS AROUND IT, LOOK AT THE DRIVE TIME AROUND THE NORTH POINT MALL TO REALLY UNDERSTAND WHAT THE IMMEDIATE CATCHMENT AREA IS.

SO WHEN YOU THINK ABOUT THE CSA DESIGNATION, YOU CAN LOOK HERE WE SEE THE ATLANTA MARKET.

THIS IS THE GREATER ATLANTA MARKET WITH OVER 7 MILLION PEOPLE.

THIS IS THIS SIGNIFIES A RELATIVELY LARGE MARKET IN TERMS OF POPULATION, HOUSEHOLDS, TV MARKET, AND A STRONG CORPORATE BASE COMPARABLE TO MARKETS SUCH AS DALLAS, BOSTON THE FLORIDA, WHICH IS IN SUNRISE TEAM TORONTO AND PHILADELPHIA.

INTERESTINGLY, ALSO WHEN YOU LOOK AT THE INCOME LEVELS, THOUGH THE ATLANTA MARKET IS ABOUT IN THE MIDDLE OF THE NHL TEAMS. THAT'S OFFSET THOUGH BY THAT LOW COST OF LIVING THAT WE DISCUSSED EARLIER.

WHEN WE LOOK AT THIS MARKET AND YOU ADJUST IT BY THE NUMBER OF TEAMS YOU CAN SEE THAT THE MARKET STARTS TO DRIFT DOWN TO 17TH IN OVERALL RANK.

THIS IS NOW COMPARABLE TO CHICAGO, EDMONTON, VANCOUVER, D.C., AS WELL AS THE FLORIDA TEAM.

YOU CAN ALSO SEE THAT THE NUMBER OF COMPANIES HERE, AND PARTICULARLY THE NUMBER OF FORTUNE 1000 COMPANIES, WHEN IT'S DIVIDED BY THE NUMBER OF TEAMS, STILL RANKS IN THE TOP TEN OF ALL NHL MARKETS.

IT'S NOT A STRONG INDICATOR WHEN WE START GETTING INTO THE REGIONAL DEMOGRAPHICS AND RIGHT AROUND THE ALPHARETTA SITE.

THIS IS WHERE WE FIRST LOOK AT THE 25 MILE RING, AS ILLUSTRATED HERE.

THE POPULATION BASE DOES START TO DROP DOWN INTO THAT 3 MILLION PLUS THREE TO 3 TO 4 MILLION RANGE.

THIS NOW RANKS 13TH OVERALL. SO A SLIGHT DIP FROM WHERE WE ARE WHEN WE LOOKED AT THE GREATER MARKET AREA.

BUT STILL, YOU KNOW, RELATIVELY CLOSE NOW TO THE NHL AVERAGE.

THIS IS ALSO COMPARABLE TO MARKETS LIKE IN BOSTON OR DETROIT OR THE FLORIDA TEAM AS WELL.

LASTLY, WE ALSO LOOKED AT THE 30 MINUTE DRIVE TIME AND THE 30 MINUTE DRIVE TIME IS CENTERED AROUND THE POINT OF THE NORTH POINT MALL.

HOW FAR CAN YOU GET OR WHERE CAN PEOPLE COME FROM? A 30 MINUTE DRIVE TO GET TO THE ARENA SITE. AT THIS POINT, THE MARKET IS SLIGHTLY SMALLER.

IT GETS DOWN TO 24TH NOW WITH ABOUT 1.4 MILLION PEOPLE.

THIS IS COMPARABLE THOUGH, TO MARKETS SUCH AS TAMPA BAY, VANCOUVER, SEATTLE AND ABOVE MARKETS SUCCESSFUL MARKETS LIKE RALEIGH AND NASHVILLE.

THERE IS A LOT OF COMPETITION IN THIS MARKET. I THINK WE ALL ACKNOWLEDGE THAT.

PARTICULARLY WITH STATE FARM ARENA, STATE FARM ARENA WILL.

YOU'LL BE A COMPETITION WITH STATE FARM ON A NUMBER OF EVENTS THAT COME TO THE TO THE MARKET SPONSORSHIP AND CORPORATE SUPPORT.

THERE WILL ALSO BE COMPETING WITH GAS SOUTH ARENA TO A LIMITED EXTENT, AS WELL AS THE PLANNED FACILITY THAT'S BEING CONSTRUCTED, CENTENNIAL YARDS. YOU ALSO HAVE THE COMPETITION FROM MERCEDES BENZ STADIUM AND TRUIST PARK.

BUT THOSE FACILITIES WON'T COMPETE AS MUCH WITH FOR ARENA EVENTS AS STATE FARM ARENA.

THIS IS A VISUAL REPRESENTATION OF THE RELATIONSHIP BETWEEN MARKET SIZE AND NON TENANT EVENTS.

SO NON TENANT EVENTS BEING ALL YOUR LIVE EVENTS, CONCERTS, FAMILY SHOWS, COMMUNITY EVENTS.

AND WHEN YOU LOOK AT THIS GRAPH, YOU CAN SEE HERE WHERE THE ATLANTA MARKET REALLY OVER OVERINDEXES COMPARED TO SOME OF THE COMPARABLES ONLY MARKETS SUCH AS DALLAS, CHICAGO AND SEATTLE HAVE OUTPERFORMED ATLANTA OVER THE LAST NUMBER.

SIX YEARS IN THIS IN THIS GRAPH. IT'S IT IS TELLING THAT THE MARKET HAS THAT MUCH SUPPORT FOR LIVE EVENTS WITH ONLY ONE FACILITY.

THERE ARE OTHER OTHER MARKETS LIKE MIAMI AND SAN FRANCISCO AND SAN JOSE MARKET THAT HAVE MULTIPLE MAJOR LEAGUE ARENAS.

[00:10:03]

THIS DOES NOT INCLUDE ANY ADDITIONAL MEETINGS, CONFERENCES, BANQUETS THAT WILL BE HAPPENING AT THE FACILITY, AS WELL AS ANY POTENTIAL ADDITIONAL EVENTS AT A TRAINING FACILITY OR A SMALL AMPHITHEATER OR SMALL ARENA IN THE.

IN THE IMMEDIATE VICINITY, THERE WILL BE LOTS OF DIFFERENT WAYS OF CONFIGURING THIS ARENA.

SO IT'S NOT JUST FOR HOCKEY. WHEN THESE ARENAS ARE DESIGNED, THEY'RE DESIGNED FOR OTHER EVENTS YOU WANT TO ATTRACT FROM ALL OVER THE REGION, FROM ALL DIFFERENT DEMOGRAPHICS TO MAKE SURE THAT YOU ARE HITTING AND BEING ATTRACTIVE TO WHETHER THAT'S CONCERTS, FAMILY SHOWS, LIVE EVENTS, SPORTING EVENTS, WOMEN'S SPORTS, MEN'S SPORTS THEY CAN ALL BE ACCOMMODATED IN AN ARENA THIS SIZE.

THANK YOU VERY MUCH FOR YOUR TIME. THANK YOU SO MUCH FOR THE INFORMATION.

THANK YOU. AND IF IT'S OKAY WITH THE CHAIRMAN AND THE COMMISSION, I'LL ASK GARY TO COME FORWARD.

HE'S WITH KB ADVISORY AND HE HAS A SHORT PRESENTATION ALSO.

THANK YOU. OKAY. EVENING, MR. CHAIRMAN. MEMBERS OF THE PLANNING COMMISSION. I'VE BEEN ASKED TO BE HIGH LEVEL AND BRIEF IN TERMS OF TALKING ABOUT WHAT THE TAX ALLOCATION DISTRICT IS, WHY IT WAS CREATED WHAT IT WOULD DO FOR THE REDEVELOPMENT OF NORTHPOINT, WHAT IT AND WHAT IT DOESN'T DO.

SO I'M GOING TO TRY TO BE VERY QUICK IN GOING THROUGH THIS JUST SOME BASIC, BASIC INFORMATION, LIKE WHAT IS A TAX ALLOCATION DISTRICT? WELL, TABS WERE CREATED UNDER THE GEORGIA REDEVELOPMENT POWERS LAW.

AND IT'S BASICALLY GEORGIA'S VERSION OF TAX INCREMENT FINANCING.

IT'S CALLED TIF. TIF IS USED ALL OVER THE COUNTRY IN ALL 50 STATES.

TAX ALLOCATION DISTRICTS ARE KIND OF GEORGIA'S UNIQUE WAY TO DEAL WITH TO USE THIS TOOL.

AND BASICALLY ALL IT IS IS A GEOGRAPHY. TAD IS AN ELIGIBLE GEOGRAPHY OR DISTRICT WHERE A CITY, COUNTY OR A CITY. IN THE CASE OF A CITY COUNCIL, IN THE CASE OF A CITY OR A COUNTY COMMISSION IN THE CASE OF AN UNINCORPORATED AREA MAKES THREE DETERMINATIONS. ONE, THEY DETERMINE THAT THE ECONOMIC CONDITIONS IN THAT AREA ARE NOT WHAT THE COMMUNITY WOULD LIKE THEM TO BE.

IT'S UNDERPERFORMING, IT'S BLIGHTED, OR ANY OTHER NUMBER OF REASONS THAT THE AREA IS NOT PERFORMING AS THE LOCAL GOVERNMENT WOULD LIKE.

IT DETERMINES THAT THE USE OF TAX INCREMENT FINANCING WOULD BE HELPFUL, IS NEEDED TO TURN CONDITIONS AROUND.

AND MOST IMPORTANTLY, IT ADOPTS A PLAN AND DEFINES WHAT, HOW TIF CAN BE USED WITHIN THAT GEOGRAPHY IN ACCORDANCE WITH THAT PLAN. AND THE CITY COUNCIL IN ALPHARETTA ADOPTED SUCH A PLAN AT THE END OF OF 2005.

A LOT OF PEOPLE SAY, I WISH, YOU KNOW, THE STATE LEGISLATURE HAD NOT DEFINED TAX ALLOCATION DISTRICTS WITH THE WORD TAX IN THEM, BECAUSE THAT'S THE WORD PEOPLE FOCUS ON. THE OPERATIVE WORD IS REALLY ALLOCATION.

IT'S NOT TAX. IT'S SIMPLY ENABLES A COMMUNITY TO ALLOCATE HOW FUTURE PROPERTY TAX INCREMENT OR GROWTH GENERATED WITHIN THE BOUNDARIES OF THAT DISTRICT CAN BE USED WITHIN THAT DISTRICT RATHER THAN BEING USED FOR GENERAL FUND PURPOSES, EITHER CITYWIDE OR COUNTYWIDE GENERAL FUND PURPOSES.

TYPICALLY IN GEORGIA, ONLY THE REAL ESTATE TAX IS PLEDGED TO A TAX ALLOCATION DISTRICT.

THE LAW ENABLES ALL AD VALOREM TAXES OR MANY AD VALOREM TAXES TO BE USED FOR THIS PURPOSE LIKE BUSINESS, PERSONAL PROPERTY TAXES, CERTAIN SALES TAXES, ETC.

BUT IN MOST CASES, 90 PLUS PERCENT OF THE TIME ONLY REAL ESTATE TAXES ARE PLEDGED TO A TAX ALLOCATION DISTRICT.

SO ALL OTHER REVENUE SOURCES THAT TYPICALLY GO TO A MUNICIPAL GOVERNMENT INSIDE A TAD CONTINUE TO GO FOR GENERAL FUND PURPOSES AND NOT NECESSARILY REDEVELOPMENT. AND THEN FINALLY, TAX INCREMENT CAN ONLY BE USED FOR CAPITAL COSTS, NOT FOR OPERATIONS.

[00:15:07]

SO THAT'S THE MAIN REASON WHY CONSENT HAS NOT BEEN GRANTED TO THIS POINT.

SO HOW ARE TAD REVENUES TYPICALLY USED. AND THEY'RE USUALLY FIRST THING TO KEEP IN MIND THAT IT ONLY GENERATES REVENUE IF REDEVELOPMENT HAPPENS. A NUMBER OF THESE DISTRICTS IN GEORGIA THAT WERE CREATED AND NOTHING'S EVER HAPPENED.

SO THERE'S BEEN NO CITY MONEY CONTRIBUTED, NO COUNTY MONEY CONTRIBUTED, NO SCHOOL DISTRICT BECAUSE THERE JUST HASN'T BEEN ANY GROWTH.

AND SO WHAT HAPPENS IF THERE IS GROWTH THAT IT ENABLES THE LOCAL GOVERNMENT TO USE REVENUES ABOVE THE BASE DIGEST OF THE DISTRICT FOR REDEVELOPMENT PURPOSES, THE BASE DIGEST IN THE NORTH POINT TAD WHICH IS LARGER THAN THE NORTH POINT MALL.

AND I'LL SHOW YOU A MAP IN THE IN A MINUTE THAT THAT BASE DIGEST WAS ABOUT 261 MILLION.

SO IN THE FUTURE, TAXES LEVIED ON THAT 600, EXCUSE ME, THAT 261 MILLION WILL CONTINUE TO BE USED FOR CITY TAXES WILL BE USED FOR CITY GENERAL FUND PURPOSES. AND THAT WAS ABOUT $1.3 MILLION LAST YEAR.

SO AS LONG AS THE MILLAGE RATES KIND OF STAY WITHIN THEIR WHERE THEY ARE, THEY'LL ALWAYS BE PLUS OR -$1.3 MILLION GENERATED FROM THE TAB FOR GENERAL FUND PURPOSES. AND SO IN THE FUTURE, IF DIGEST INCREASES AND THEIR TAXES OVER AND ABOVE THAT AMOUNT, THAT WILL BE USED FOR REDEVELOPMENT PURPOSES, AND THE SPECIFIC USES OF THAT INCREMENT ARE DETERMINED BY FUTURE DECISIONS OF THE CITY COUNCIL, CONSISTENT WITH WHAT THE REDEVELOPMENT PLAN SAYS.

AND TAD'S USUALLY EXISTS UNTIL ALL REDEVELOPMENT COSTS ARE PAID.

THAT IS TYPICALLY MORE THAN 30 YEARS. AGAIN, 99% OF THE TIME TAD'S ARE DISSOLVED WITHIN 30 YEARS OR LESS.

AND SO WHAT ARE ELIGIBLE REDEVELOPMENT COSTS? WELL, THEY TYPICALLY FALL INTO ONE OF THREE CATEGORIES.

ONE, IT'S USED TO DEMOLISH OBSOLETE BUILDINGS OR DEAL WITH HIGH SITE DEVELOPMENT COSTS TO MAKE IT FINANCIALLY FEASIBLE TO DO REDEVELOPMENT.

SOMETIMES COMMUNITIES. THERE ARE PROJECTS WHERE THERE'S PERFECTLY REASONABLE MARKET USES FOR REAL ESTATE WITHIN THE TAD, BUT THE COMMUNITY DECIDES THEY WANT A DIFFERENT KIND OF DEVELOPMENT.

THEY WANT MORE QUALITY, MORE DENSITY, A DIFFERENT KIND OF USE THAN THE MARKET WOULD PROVIDE.

SO THEY'RE TAD'S ARE INCENTIVES TO GET COMMUNITIES THE TYPE AND QUALITY OF DEVELOPMENT THAT THEY DESIRE, AS IDENTIFIED IN PRIOR PLANS. AND THE THIRD IS TO FINANCE PUBLIC IMPROVEMENTS TO SUPPORT REDEVELOPMENT THINGS LIKE ROADS, UTILITIES, PARKS PEDESTRIAN AMENITIES, TRAILS, ANY NUMBER OF THINGS THAT COMMUNITIES NEED TO INVEST IN TO MAKE IT FEASIBLE TO DEVELOP A PIECE OF REAL ESTATE TO A HIGHER LEVEL THAN IT WOULD HAVE IF THESE IMPROVEMENTS DID NOT EXIST.

AND ALL OF THOSE KIND OF GENERAL PURPOSES EXIST AT NORTH POINT.

THEY'RE ALL RELEVANT, RELEVANT TO THE NORTH POINT, TED.

AND FINANCING OR FUNDING THESE TYPES OF USES MAY OR MAY NOT REQUIRE THE ISSUANCE OF BONDS.

MANY TIMES BONDS ARE ISSUED, MANY TIMES THEY'RE NOT.

SO THE NEXT TWO SLIDES JUST TALK ABOUT, OKAY, WHAT WAS THE CITY COUNCIL'S REASONING FOR ESTABLISHING A TAD AT NORTH POINT AND HOW DOES IT QUALIFY? SO BASICALLY THE IMPETUS FOR THE NORTH POINT PET TAD CAME OUT OF OF ALL THE PLANNING THE CITY HAS DONE OVER THE LAST 20 PLUS YEARS.

THE CITY'S FUTURE LAND USE MAP DESIGNATES NORTH POINT AS A REDEVELOPMENT TARGET AREA WITHIN THE CITY OF ALPHARETTA.

IT TALKS ABOUT WANTING TO TRANSITION THIS AREA OVER TIME FROM WHAT IT IS TODAY, WHICH IS AN AUTO CENTRIC RETAIL AND OFFICE DISTRICT TO SOMETHING THAT'S MORE MIXED USE. THAT'S BEEN IN YOUR PLANS GOING BACK THE FIRST TIME I READ IT WAS BACK IN 2008.

SO IN 2019, THE CITY CREATED NORTH POINT TED NUMBER TWO TO HELP ACHIEVE THE VISION THAT WAS SET IN THE

[00:20:07]

AND THAT WAS PASSED IN 2019. AND OF COURSE, THREE MONTHS LATER, COVID HAPPENED AND VALUES DECLINED.

AND SO THE CITY COUNCIL DISSOLVED THAT TAD IN 2022 OR 2023.

SOMETIME IN THAT TIME FRAME. AND IT WAS REPLACED BY THE CURRENT TAX ALLOCATION DISTRICT, WHICH IS ABOUT 50 ACRES SMALLER THAN THE ONE THAT WAS CREATED BACK IN 2019. SO WHY DOES NORTHPOINT QUALIFY WELL IN GEORGIA? YOU CANNOT CREATE A TAX ALLOCATION DISTRICT UNLESS IT QUALIFIES UNDER SEVERAL CRITERIA OF THE STATE LAW.

AND THERE ARE TWO CRITERIA THAT NORTHPOINT MEETS.

ONE IS CALLED AN ADEQUATE INFRASTRUCTURE. AND AGAIN, THE INFRASTRUCTURE THAT'S THERE TODAY CAN CAN SUPPORT 1,000,000.5FT² SHOPPING MALL AND A BUNCH OF OFFICE TOWERS. BUT IT'S NOT SUITABLE FOR A MIXED USE DISTRICT.

SO THE INFRASTRUCTURE IS INADEQUATE FOR PEDESTRIANS FOR TO ACCOMMODATE MORE POPULATION, ETC..

THAT WAS MADE CLEAR IN THE PREVIOUS LCI STUDIES THE CITY HAS DONE AND ALSO THE ECONOMIC CONDITIONS WITHIN NORTH POINT COMPARED TO THE REST OF ALPHARETTA. I REALLY LAGGING. RENTS ARE DECLINING.

VACANCIES ARE UP. THE MALL IS NOT PERFORMING.

SO UNDER THE ECONOMIC CRITERIA, THE AREA CLEARLY QUALIFIES AS WELL.

AND THIS SLIDE JUST GIVES YOU A LITTLE BIT OF EVIDENCE TO THAT.

SINCE THE OVER THE, YOU KNOW, THE NINE PARCELS THAT MAKE UP THE NORTH POINT MALL TOTAL ABOUT 94 ACRES.

IT'S ABOUT 18% OF THE TOTAL LAND AREA INSIDE THE TAX ALLOCATION DISTRICT.

THE TAXABLE VALUE AND THE RESULTING TAX DIGEST AND REVENUES, PROPERTY TAX REVENUES COMING OUT OF THOSE MALL PARCELS HAVE DECLINED BY MORE THAN 50% SINCE 2019. AND, YOU KNOW, THAT'S A PRETTY PRECIPITOUS DECLINE.

IT'S MORE THAN 10% A YEAR. AND THERE'S NO EVIDENCE THAT THAT'S GOING TO TURN AROUND WITHOUT THE CITY DOING SOMETHING TO HELP IT TURN AROUND.

AND WHEN REAL ESTATE TAXES GO DOWN 50%, YOU PRETTY MUCH KNOW THAT PERSONAL PROPERTY TAXES ASSOCIATED WITH THE TENANTS IN THAT FACILITY, AS WELL AS SALES AND SALES TAX REVENUES, HAVE ALSO DECLINED BY SIMILAR, PROBABLY HIGHER PERCENTAGES OVER THAT SAME PERIOD AND BEYOND.

WHAT'S JUST HAPPENING IN NORTH POINT, IT'S CLEAR THAT REGIONAL AND SUPER REGIONAL MALLS AROUND THE COUNTRY ARE STRUGGLING RIGHT NOW, AND COMMUNITIES ALL OVER THE US ARE TRYING TO FIGURE OUT WHAT TO DO WITH THEM, AND NEARLY ALL INVOLVE SOME FORM OF PUBLIC INCENTIVES OR PUBLIC FINANCING OR PARTICIPATION. AND IN GEORGIA ALONE, THERE'S JUST YOU KNOW, THERE'S GWINNETT PLACE MALL, WHICH GWINNETT COUNTY ENDED UP BUYING.

THERE'S NORTH DEKALB MALL, WHICH IS CURRENTLY UNDER REDEVELOPMENT ARE MALLS IN GAINESVILLE, LAGRANGE, DALTON AND ROME, ATHENS, AMONG OTHERS, THAT HAVE ALL ESTABLISHED TAX ALLOCATION DISTRICTS TO HELP THOSE MALLS REDEVELOPMENT.

SO THIS IS A GROWING AND WIDESPREAD PROBLEM THAT NEEDS THE PUBLIC SECTOR TO HELP ADDRESS.

SO THIS THESE ARE THE BOUNDARIES OF THE NORTH POINT TAX ALLOCATION DISTRICT.

THE MALL PARCELS ARE INSIDE THAT DASHED LINE.

AS I SAID, THE TAX THE BASE DIGEST OF THE TAX IS ABOUT 261 MILLION.

AND THE AND THE MALL MAKES UP, YOU KNOW, 100 ACRES, LESS THAN 100 ACRES OUT OF THAT TOTAL.

AND SO WHY WERE THE BOUNDARIES DRAWN IN THIS WAY? WHY WASN'T IT NOT JUST CONFINED TO THE MALL? WHAT WE TRIED TO DO IS TWO THINGS.

WE TRIED TO CAPTURE SOME INCREMENT FROM OTHER ONGOING INVESTMENTS THAT ARE TAKING PLACE INSIDE THAT SAME AREA.

AND WE WANTED TO INCLUDE PARCELS THAT. IF THE MALL SITE REDEVELOPS TO A HIGH LEVEL, THAT THOSE PARCELS WOULD ALSO BENEFIT AND WOULD ALSO INCREASE IN VALUE OVER TIME. AND THEN FINALLY, WE WANTED TO MAKE SURE THAT IF THERE ARE OTHER PUBLIC IMPROVEMENTS THAT ARE NECESSARY TO MAKE ALL THIS HAPPEN, WE INCLUDED THE OTHER GEOGRAPHY WHERE THOSE PUBLIC INVESTMENTS MIGHT OCCUR.

SO THAT'S WHY THE TAG WAS DRAWN AT 650 ACRES INSTEAD OF 95.

AND THE LAST SLIDE, WHICH APPEARS TO BE MISSING.

OH, THERE IT IS. SO AGAIN, JUST TO CONCLUDE THAT THE CITY COUNCIL CREATED THIS DISTRICT AGAIN A YEAR AGO, JUST TO ANTICIPATE THAT THE CITY WOULD NEED TO FINANCIALLY SUPPORT IN SOME MANNER THE FUTURE REDEVELOPMENT OF THE NORTH POINT AREA.

[00:25:06]

AND IF DONE RIGHT, AND I HAVE EVERY CONFIDENCE THAT ALPHARETTA WILL MAKE GOOD DECISIONS.

A TAD CAN HELP TO IMPROVE THE LONG TERM OUTCOME FROM REZONING AND REDEVELOPMENT AT LESS COST TO TAXPAYERS.

THAT'S THE OBJECTIVE. TO DO IT AT LESS COST TO TAXPAYERS THAN WOULD BE POSSIBLE OTHERWISE.

CERTAINLY AVOIDING HAVING TO BUY THE REAL ESTATE IN 5 OR 10 YEARS IF THINGS CONTINUE TO DETERIORATE.

HOPEFULLY WE CAN AVOID THAT IN THIS CASE. THANK YOU.

THANK YOU SO MUCH FOR THAT WONDERFUL INFORMATION.

WE ARE NOW GOING TO START CONSIDERING THE FIRST ITEM ON THE AGENDA.

BEFORE WE DO THAT, I'M GOING TO ASK ELLA TO READ THE PUBLIC HEARING PROCESS.

[3. PUBLIC HEARING]

UPON RISING TO SPEAK. THE SPEAKER MUST IDENTIFY HIMSELF OR HERSELF, AND FURNISH A HOME OR BUSINESS ADDRESS BEFORE PROCEEDING WITH ANY COMMENTS OR REMARKS.

THE COMMISSION WILL ALLOW THE PROPONENTS A TOTAL OF TEN MINUTES TO SPEAK IN SUPPORT OF AN APPLICATION.

OPPONENTS WILL BE ALLOWED TEN MINUTES TO SPEAK IN OPPOSITION.

COMMENTS ARE ACCEPTED FIRST FROM THE APPLICANT, FOLLOWED BY PERSONS SPEAKING IN FAVOR AND THEN FROM THOSE IN OPPOSITION.

UPON CONCLUSION OF ANY OPPOSING COMMENTS OR PRESENTATIONS, THE CHAIR WILL ALLOW THE APPLICANT TO OFFER REBUTTAL IF ANY TIME IS REMAINING IN THE ORIGINAL ALLOTTED TEN MINUTES. THANK YOU SO MUCH.

WE START WITH A PRESENTATION BY STAFF FOR EVERY APPLICATION, AND THEN WE WILL ASK THE APPLICANT TO COME FORWARD AND MAKE A PRESENTATION.

AFTER THAT, I'LL OPEN THE MEETING FOR PUBLIC COMMENT.

THOSE IN FAVOR WILL COME FIRST AND THEN THOSE OPPOSED.

AND THEN WE'LL ASK THE APPLICANT FOR REBUTTAL.

AND THEN I'LL TURN IT OVER TO THE BOARD FOR CONSIDERATION.

WHAT ELIJAH SAID IS THAT THE APPLICANT AND THOSE WHO ARE IN SUPPORT WILL HAVE TEN MINUTES, AND THOSE IN OPPOSITION WILL ALSO HAVE TEN MINUTES.

IF THERE IS A NEED FOR ADDITIONAL TIME, WE WILL HAVE EQUAL TIME FOR BOTH PARTIES.

WITH THAT SAID WHO IS COMING FIRST? MICHAEL. ALL RIGHT.

PLEASE COME FORWARD.

THANK YOU, CHAIRMAN AND COMMISSIONERS. BEFORE I GO INTO THE PRESENTATION, I DID WANT TO JUST CLARIFY THAT WE WILL HAVE THREE PRESENTATIONS, THREE PRESENTERS AS PART OF THE STAFF PRESENTATION.

I'M GOING TO ADDRESS THE APPLICANT'S REQUEST INFORMATION ABOUT THE LOCATION.

I'LL GO OVER THE SITE PLAN. THEN WE'LL. I WILL DISCUSS THE COMPREHENSIVE PLAN AND THE NORTH NORTHPOINT PLANNING STUDIES THAT RELATE TO THIS PROPOSAL. THEN CATHY WILL COME FORWARD TO ADDRESS OPEN SPACE FOR RENT, OFFICE AND HOTEL USES.

CATHY WILL ALSO ADDRESS PUBLIC SAFETY. AND THEN WE'LL HAVE OUR TRAFFIC ENGINEER, BRIAN BULLOCK GO OVER PARKING AND TRAFFIC.

AND THEN I WILL WRAP IT UP WITH GOING OVER OUR REVIEW CRITERIA, AS WELL AS THE CONCURRENCE, THE COMMUNITY ZONING INFORMATION MEETING AND CITIZEN PARTICIPATION PLANS.

AND THEN I'LL GO THROUGH THE STAFF RECOMMENDED CONDITIONS. ALL RIGHT. THANK YOU.

SO. GOOD EVENING. THE REQUEST BEFORE YOU THIS EVENING IS A REQUEST FOR MASTER PLAN AMENDMENT, REZONING, CONDITIONAL USE AND VARIANCES TO ALLOW FOR THE REDEVELOPMENT OF NORTH POINT MALL WITH A MIXED USE SPORTS AND ENTERTAINMENT DISTRICT CONSISTING OF A 2000 SEAT NHL HOCKEY ARENA, 2000 SEAT PRACTICE COMMUNITY ICE SHEET, 560 500 ZERO SQUARE FEET OF COMMERCIAL USES, WHICH DOES INCLUDE 340 200 ZERO SQUARE FEET OF EXISTING COMMERCIAL ANCHORS, 750 ZERO ZERO ZERO SQUARE FEET OF OFFICE, 1385 FOR RENT DWELLING UNITS, 1139 SEAT CINEMA, A 4000 SEAT MUSIC HALL, 650 HOTEL ROOMS, WHICH WOULD INCLUDE A 300 ZERO SQUARE FOOT CONFERENCE CENTER WITHIN THE HOTEL. AND THEN THE DEVELOPMENT WOULD HAVE ABOUT 27 ACRES OF OPEN SPACE,

[00:30:04]

THE PROPOSED RESIDENTIAL DENSITY IS 14.04 DWELLING UNITS PER ACRE.

A MASTER PLAN AMENDMENT IS REQUESTED TO THE NORTH POINT MASTER PLAN TO AMEND THE DEVELOPMENT MIX AT THE PROPERTY.

REZONING IS REQUESTED FROM PSC PLAN SHOPPING CENTER TO MU MIXED USE AND THERE ARE CONDITIONAL USES TO ALLOW DWELLING FOR RENT USE ALSO TO INCREASE THE ALLOWABLE RESIDENTIAL DENSITY AND TO INCREASE THE NONRESIDENTIAL BUILDING HEIGHT.

WE HAVE VARIANCES TO ALLOW THE MARTA EXPRESS LANE TRANSIT TO BE, AND THE MULTI-USE TRAIL TO BE LOCATED IN THE GEORGIA 400 BUFFER VARIANTS TO REDUCE THE MU OFFICE PERCENTAGE, TO MODIFY BLOCK ACCESS AND STREETSCAPE REQUIREMENTS TO ALLOW OFF SITE PARKING GREATER THAN 500FT FROM THE PROPERTY AND TO INCREASE RESIDENTIAL BUILDING HEIGHT.

I DO HAVE THE LOCATION MAP ON THE OVERHEAD. THIS PROPERTY IS LOCATED AT 1000 NORTH POINT PARKWAY, 4500 NORTH POINT PLACE ZERO AND 5000 NORTH POINT DRIVE, 2006 THOUSAND, NORTH POINT CIRCLE AND ZERO ROCK MILL ROAD. THE SURROUNDING PROPERTIES ARE ALL ZONED PSC PLANNED SHOPPING CENTER.

SURROUNDING PROPERTIES ARE SONESTA SUITES TO THE NORTHEAST REGIONAL STORMWATER FACILITY TO THE EAST.

THERE ARE COMMERCIAL OUT PARCELS TO THE SOUTH OF THE PROPERTY.

ENCORE COMMONS, THE ASSESSOR'S OFFICE BUILDINGS ON THE WEST SIDE AND THEN, OF COURSE, GEORGIA 400 ALONG THE NORTH SIDE OF THE DEVELOPMENT.

THE COMPREHENSIVE LAND USE PLAN DESIGNATION OF THE PROPERTY IS MIXED USE, WHICH DOES SUPPORT THE APPLICANT'S PROPOSED MIXED USE DEVELOPMENT.

I MENTIONED. THIS IS PART OF THE NORTH POINT MALL MASTER PLAN.

THAT MASTER PLAN WAS APPROVED IN 1990, ALLOWING A ONE POINT 4,000,000 SQUARE FOOT REGIONAL SHOPPING MALL.

THERE HAVE BEEN MASTER PLAN, A FEW MASTER PLAN AMENDMENTS OVER THE YEARS AT THE MALL MASTER PLAN.

ONE OF THOSE TO CREATE CREATIVE OFFICE SPACE WITHIN THE MALL FOR SPACES.

AND THEN MORE RECENTLY A MASTER PLAN AMENDMENT THAT WAS APPROVED WAS FOR THE REDEVELOPMENT OF THE SEARS ANCHOR WITH A NEW MIXED USE DEVELOPMENT. THAT DEVELOPMENT INCLUDED 304 FOR RENT UNITS.

HOWEVER, THOSE UNITS DID REVERT TO 300 AND FOR SALE UNITS IN 2022.

AS I MENTIONED, THERE ARE CONDITIONAL USES TO ALLOW DWELLING FOR RENT AND TO INCREASE RESIDENTIAL DENSITY.

SO WITHIN THE NORTH POINT OVERLAY WE HAVE WHAT'S CALLED.

A PRIORITY AREAS WHERE THE NORTH POINT LCI DENSITY PRIORITY AREA.

IN THOSE AREAS, APPLICANTS CAN REQUEST TO INCREASE DENSITY ABOVE THE MAX DENSITY PERMITTED IN THE UNDERLYING ZONING DISTRICT.

THE ZONING DISTRICT WOULD LIMIT DENSITY TO EIGHT UNITS PER ACRE.

AND OF COURSE, THE APPLICANT IS ASKING FOR 14 UNITS PER ACRE.

THE CRITERIA THAT TO BE CONSIDERED WOULD BE CONFORMANCE WITH THE NORTH POINT LCI, THE COMPREHENSIVE PLAN AND OTHER RELEVANT PLANNING STUDIES.

WE ALSO HAD A CONDITIONAL USE REQUEST TO INCREASE THE MAXIMUM NONRESIDENTIAL BUILDING HEIGHT FROM FOUR STORIES AND 60FT, WHICH IS PART OF THE NORTH POINT OVERLAY IN OUR CODE, AND THE APPLICANT IS ASKING TO INCREASE THAT HEIGHT TO 20 STORIES.

THAT WOULD BE FOR THE TWO HOTEL BUILDINGS. AND WE DID LOOK AT THE SURROUNDING PROPERTIES AND FOUND THAT THE SURROUNDING MASTER PLANS, WHICH THE SURROUNDING MASTER PLAN IS NORTHPOINT BUSINESS CENTER MASTER PLAN ALLOW BUILDING HEIGHTS UP TO 20 AND 30 STORIES IN THOSE MASTER PLANS. THE APPLICANT IS PROPOSING A FOUR STORY MAXIMUM HEIGHT OF FOUR STORIES FOR COMMERCIAL, SEVEN STORIES FOR PARKING GARAGE, 14 STORIES FOR OFFICE.

AS I MENTIONED, THE TWO HOTELS AT MAXIMUM 20 STORIES.

TWO OF THE FIVE RESIDENTIAL BUILDINGS AT 20 STORIES.

THE OTHER THREE WOULD BE NO. NO TALLER THAN SEVEN STORIES.

THE NHL ARENA 170FT AND THE MUSIC HALL AND CINEMA 80FT.

THESE ARE THE APPLICANTS REQUESTED VARIANCES AGAIN TO REDUCE THE MINIMUM.

I'M SORRY. YES. REDUCE THE MINIMUM MIXED USE OFFICE PERCENTAGE.

SO WE REQUIRE A MINIMUM 25% OF THE DEVELOPMENT TO BE OFFICE.

[00:35:03]

AS MENTIONED, THE OFFICE BUILDINGS ARE FOR OFFICE BUILDINGS JUST TO THE WEST OF THIS SITE, REPRESENTING JUST OVER 500,000FT² OF EXISTING OFFICE.

THE OTHER REQUEST IS TO ALLOW OFF SITE PARKING GREATER THAN 500FT.

THE APPLICANT PROVIDED THIS GRAPHIC AT A RECENT COMMUNITY ZONING INFORMATION MEETING, DEMONSTRATING A 15 MINUTE WALK FROM THE NORTHPOINT SITE. TO MODIFY THE STREETSCAPE TYPES SO THE APPLICANT.

WE DO HAVE STREETSCAPE TYPES IN THE NORTH POINT OVERLAY AS WELL AS THE DEVELOPMENT FRAMEWORK PLAN, THE APPLICANT PROVIDED THE STREETSCAPE TYPES.

THIS IS THE PRIMARY STREET THAT RUNS DOWN THE MIDDLE OF THE DEVELOPMENT AND THEN YOUR SECONDARY STREETS.

AND SO THIS IS WHAT THE APPLICANT IS PROPOSING.

THIS PRIMARY STREET. YOU CAN SEE THE ALPHA LOOP IS LOCATED ON ONE, ONE SIDE OF THAT PRIMARY SPINE STREET DOWN THE MIDDLE OF THE DEVELOPMENT.

VARIANCE TO INCREASE MAXIMUM RESIDENTIAL BUILDING HEIGHT FROM FOUR STORIES TO 20 STORIES.

AGAIN, THAT IS FOR TWO OF FIVE RESIDENTIAL BUILDINGS.

THE OTHER BUILDINGS WOULD HAVE A MAX HEIGHT OF SEVEN STORIES.

AGAIN, ADJACENT PROPERTIES ALLOW UP TO 20 AND 30 STORIES.

THE APPLICANT IS ALSO ASKING TO MODIFY, BLOCK AND ACCESS REQUIREMENTS AS THEY ARE PROPOSED ON THE SITE PLAN.

THEY ARE MAINTAINING THE RING ROAD AROUND THE MALL, AND THAT CONSTRAINS THEM TO MEET CERTAIN REQUIREMENTS WITH REGARD TO BLOCK AND ACCESS REQUIREMENTS IN THE OVERLAY. AND THEN THE FINAL VARIANCE IS TO ALLOW THE MA TO ELT OR EXPRESS LANE TRANSIT AND PROPOSE MULTI-USE TRAIL, WHICH IS THE ALPHA LOOP WITHIN THE GEORGIA 400 BUFFER.

AS YOU KNOW, IN THE NORTHPOINT OVERLAY, THE NORTHPOINT OVERLAY IS CONSIDERED AN ECO DISTRICT.

WE DO HAVE ECO DISTRICT MEASURES REQUIRED WITHIN THAT AREA.

THE APPLICANT PROVIDED THIS DOCUMENT. OF COURSE, WE WILL ASSESS THE ECO DISTRICT'S ECO DISTRICT MEASURES.

WILL BE ASSESSED BY STAFF AND APPROVED BY STAFF DURING THE LAND DISTURBANCE PERMIT AND BUILDING PERMIT PROCESS.

BUT THESE ARE EXAMPLES OF THE TYPES OF MEASURES THAT THE APPLICANT WOULD LIKE TO SEEK.

AND THERE ARE A COUPLE MORE ON THE BACK SIDE OF THIS PAGE.

AND THEN I WOULD LIKE TO TAKE YOU THROUGH THE APPLICANTS PROPOSED SITE PLAN.

SO THIS IS THE APPLICANT'S PROPOSED SITE PLAN FOR THE MIXED USE SPORTS AND ENTERTAINMENT DISTRICT.

AS YOU CAN SEE, IN THE NORTHEAST QUADRANT OF THE SITE PLAN, YOU HAVE THE HOCKEY ARENA, THE MUSIC HALL, THE FULL SERVICE HOTEL AND THEIR STRUCTURED PARKING IN THIS AREA AS WELL.

IN THE NORTHWEST QUADRANT OF THE SITE, YOU HAVE THE TEAM PRACTICE IN ICE SHEETS.

AT THIS LOCATION THE CINEMA, THE HYBRID HOTEL, THE RED BOXES REPRESENT RETAIL, RESTAURANT, AND THEN THERE IS A STRUCTURED PARKING DECK IN THE BACK WITH A VERTIPORT.

VERTIPORT IS THE USE THAT WE JUST RECENTLY CODIFIED.

THAT IS NOT A HELIPORT. HELIPORT IS NOT USED BY HELICOPTERS.

VERTIPORT IS USED BY THE EVTOLS. IT'S THE ALTERNATIVE FUEL VEHICLE VEHICLES.

IN THE SOUTHWEST QUADRANT OF THE SITE, YOU HAVE THE EXISTING VON MAUR DILLARD'S AND THE STRUCTURED PARKING DECK AND SURFACE AREAS WHICH WILL REMAIN IN THAT QUADRANT. AND THEN IN THE SOUTH EAST QUADRANT, YOU HAVE THE FIVE RESIDENTIAL BUILDINGS DEPICTED IN THE ORANGE HERE WITH. THEY ALL HAVE STRUCTURED PARKING ATTACHED TO THEM.

AND THEN THERE'S ALSO OFFICE OVER RETAIL AT THIS LOCATION AS WELL.

SO YOU CAN SEE ACCESS TO THE SITE WILL REMAIN TO THE NORTH POINT CIRCLE WILL REMAIN IN ITS CURRENT CONFIGURATION.

AND THE DRIVEWAYS THAT FEED INTO NORTH POINT CIRCLE WILL ALL REMAIN AND PROVIDE ACCESS TO THE SITE.

HERE ON THE NORTH END OF THE SITE, YOU CAN SEE THE FUTURE MARTA ELT OR EXPRESS LANE TRANSIT STOP.

SO THIS IS A PLANNED MARTA ELT STOP. THIS WAS PLANNED WELL BEFORE THIS PROJECT.

[00:40:05]

TO GET THOSE FOLKS AT THE MARTA ELT, THERE WILL BE AN ELEVATED CONNECTION OVER TO THE PROPERTY, AND THAT ELEVATED CONNECTION WILL ALSO BECOME PART OF OUR ALPHA LOOP SYSTEM.

SO YOU CAN SEE THE ALPHA LOOP SYSTEM COMING INTO THE SITE.

IT TRAVERSES THE PRIMARY EAST WEST STOREFRONT STREET AND CONNECTS OVER TO NORTH POINT CENTER EAST, WHICH THE CITY HAS PLANS FOR THE ALPHA LOOP HERE, AS WELL AS ALONG ENCORE CONNECTING DOWN TO THE BIG CREEK GREENWAY.

AND THEN ALSO THE ALPHA LOOP CONNECTS TO NORTH POINT PARKWAY GOING SOUTH THROUGH THE SITE HERE.

THE SPORTS AND ENTERTAINMENT DISTRICT IS REALLY KIND OF CONCENTRATED ON THIS EAST WEST SPINE ROAD THAT GOES DOWN THE MIDDLE OF THE DEVELOPMENT.

THE TALLEST BUILDINGS WITHIN THE DEVELOPMENT HAVE BEEN CENTERED IN IN THE CENTER HAVE BEEN SITUATED IN THE CENTER OF THE DEVELOPMENT WITH BUILDINGS GOING LOWER AS YOU GET CLOSER TO THE RING ROAD.

AND THEN SIDEWALKS WILL BE PROVIDED THROUGHOUT THE DEVELOPMENT AS WELL, CONNECTING OUT TO NORTH POINT CIRCLE AS WELL.

I'M GOING TO SKIP OVER THE OPEN SPACE SECTION BECAUSE MISS COOK WILL BE ADDRESSING THAT SECTION.

BUT WE DO TYPICALLY LOOK AT TREES. OF COURSE, ON THIS SITE, THE ONLY TREES THAT ARE GOING TO BE ON THE ON THE SITE ARE PARKING, EXISTING PARKING LOT TREES. SO THERE WOULD BE REALLY MINIMAL IMPACTS FROM THIS REDEVELOPMENT ON, ON TREES. THE REGIONAL STORMWATER FACILITY IS LOCATED ON THE EAST SIDE OF THE DEVELOPMENT.

AND THE APPLICANT, THE DEVELOPMENT WOULD UTILIZE THAT FOR THEIR STORMWATER.

THAT STORMWATER AREA WOULD ALSO BE IMPROVED AS A MULTI-PURPOSE STORMWATER PARK.

SO IT WOULD FUNCTION AS STORMWATER FACILITY AS WELL AS A PUBLIC PARK.

I DON'T WANT TO TAKE TOO MUCH AWAY FROM THE APPLICANT'S ABILITY TO SHOW THESE RENDERINGS, BUT I'LL JUST QUICKLY SHOW YOU THE RENDERINGS THAT HAVE BEEN PROVIDED TO THE CITY.

SO THIS IS A BIRD'S EYE VIEW OF THE DEVELOPMENT ON COMING LOOKING FROM THE EAST, LOOKING WEST.

AND THIS IS WITHIN THE DEVELOPMENT. YOU'LL NOTE HERE IN THE PICTURE, THE CAROUSEL WITHIN THE MALL HAS BEEN REPURPOSED WITHIN THE DEVELOPMENT. AND THE APPLICANT HAS COMMITTED TO DOING THAT.

THIS IS WITHIN THE DEVELOPMENT MEANT TO SHOW STREETSCAPES.

AND YOU CAN SEE THE ALPHA LOOP HERE. AND THEN THIS IS ANOTHER BIRD'S EYE VIEW FROM THE WEST SIDE OF THE DEVELOPMENT LOOKING EAST.

AND THEN I WANTED TO GO OVER THE COMPREHENSIVE PLAN AND NORTHPOINT PLANNING STUDIES AND HOW THEY RELATE TO THIS DEVELOPMENT.

SO AS YOU KNOW, WE'VE JUST RECENTLY ADOPTED OUR 2045 HORIZON 2045 COMPREHENSIVE PLAN.

IN THAT PLAN, THE COMMUNITY IDENTIFIED FOUR MAJOR THEMES, INCLUDING NORTHPOINT.

WHAT WE HEARD IS THAT WE NEEDED TO CAPITALIZE ON A CATALYTIC REDEVELOPMENT OF THE MALL PROPERTY TO BENEFIT REINVESTMENT OF SURROUNDING PROPERTIES.

WE NEED TO CREATE MORE, CREATE A MORE CONNECTED DISTRICT, IMPROVING WALKABILITY POSITIONING, NORTHPOINT TO CAPTURE REINVESTMENT AND REDEVELOPMENT.

DIFFERENTIATING NORTHPOINT FROM AVALON IN DOWNTOWN AND THEN ENHANCING THE DISTRICT THROUGH PLACEMAKING, PROVIDING PUBLIC SPACE, PARK AND ENTERTAINMENT.

THIS IS OUR FUTURE LAND USE MAP. AND YOU CAN SEE THIS IS THE NORTHPOINT AREA HERE.

THE FUTURE LAND USE IS MIXED USE. AND THE NORTHPOINT AREA IS DESIGNATED AS THE NUMBER ONE FOCUS AREA BASED ON THE FEEDBACK THAT WE RECEIVED FROM THE PUBLIC AND THAT AREA AS A GROWTH OPPORTUNITY. SO WE HAD MANY SURVEYS DURING THE COMPREHENSIVE PLAN. WE HAD ALMOST 58 OF RESPONDENTS SAY THAT THE NORTH POINT AREA WILL BE THE BIGGEST, HAVE THE BIGGEST IMPACT ON ALPHARETTA OVER THE NEXT TEN YEARS.

WE ALSO ASKED PEOPLE WHERE WE THOUGHT, WHERE THEY THOUGHT THAT FUTURE GROWTH AND DEVELOPMENT REDEVELOPMENT SHOULD BE FOCUSED.

[00:45:07]

THIS SLIDE WAS INTERESTING, JUST BASED ON THE FACT THAT THE BUILDINGS IN NORTH POINT, MANY OF THE BUILDINGS IN NORTH POINT ARE REACHING THEIR LIFE CYCLE 30 TO 50 YEARS OLD AND IT'S TIME FOR REINVESTMENT. ALSO LIKE THIS GRAPHIC INDICATING THAT THE WELL DON'T NECESSARILY LIKE IT, BUT IT'S INDICATED THAT THE TRAFFIC TO NORTH POINT VISITS TO NORTH POINT HAVE DROPPED 38% SINCE 2019.

AND THEN WE WENT THROUGH THE COMPREHENSIVE PLAN. WE WENT THROUGH OUR GOALS, POLICIES AND STRATEGIES AND WHERE THIS THE APPLICANT'S PROPOSAL IS CONSISTENT OR FURTHERS THESE AREAS. AND I'LL GO OVER THEM BECAUSE THERE'S MANY AREAS WHERE THIS APPLICANT'S PROPOSAL IS CONSISTENT WITH POLICIES OR STRATEGIES IN THE COMPREHENSIVE PLAN.

YOU CAN SEE WITH THE HOUSING ELEMENT ELEMENT PRIORITIZING HIGH DENSITY DEVELOPMENT ALONG GEORGIA 400 AND THE NORTH NORTH POINT AREA, ENCOURAGING WITH THE ECONOMIC DEVELOPMENT ELEMENT ENCOURAGING A VARIETY OF MOBILITY OPTIONS.

MAINTAINING A HEALTHY AND ATTRACTIVE RETAIL ENVIRONMENT AND IMPLEMENTING THE NORTH POINT CREATIVE PLACEMAKING PLAN, I'LL SHOW YOU A GRAPHIC REGARDING PLACEMAKING.

THE LAND USE ELEMENT. ENSURING THAT LAND USE DECISIONS ARE CONSISTENT WITH THE COMPREHENSIVE PLAN.

SO THE APPLICANT'S PROPOSAL IS CONSISTENT WITH THE FUTURE LAND USE.

AND MANY OF THESE POLICIES AND STRATEGIES GUIDE DEVELOPMENT TO AREAS WHERE INFRASTRUCTURE IS AVAILABLE.

SO THE INFRASTRUCTURE, ESPECIALLY THE ROAD TRAFFIC, THE ROAD INFRASTRUCTURE IS THERE FOR A REGIONAL MALL AND WOULD SUPPORT THIS SPORTS AND ENTERTAINMENT DISTRICT. SUPPORT THE EXPANSION OF EMPLOYMENT CENTERS.

WE KNOW ALPHARETTA IS A HUGE EMPLOYMENT CENTER IN THE NORTH FULTON AREA.

HIGHEST DENSITIES ALONG GEORGIA 400. AND THEN PROMOTING REDEVELOPMENT OF HIGHWAY CORRIDORS IN NORTH POINT PARKWAY, OF COURSE IS NAMED. AND THEN PLANNING FOR REGIONAL DRAW AND ENTERTAINMENT WAS MENTIONED IN NORTH POINT.

THE TRANSPORTATION ELEMENT INCREASED TRANSPORTATION ACCESSIBILITY AND MOBILITY, PROVIDING MULTI-MODAL TRANSPORTATION OPTIONS, EXPANDING WALKABILITY, SIDEWALKS, TRAILS, AND PROVIDING TRANSPORTATION ALTERNATIVES TO REDUCE VEHICULAR TRIPS.

AS IT RELATES TO THE NATURAL HISTORIC CULTURAL RESOURCES ELEMENT, ENHANCING CONNECTIVITY TO THE COMMUNITY, TO COMMUNITY DESTINATIONS, ENCOURAGING PUBLIC ART, ENCOURAGING ARTS AND CULTURE, EVENT VENUES, AND BALANCING AMENITY AND CIVIC SPACE. AND FINALLY, COMMUNITY SERVICES AND FACILITIES.

HAVING INFRASTRUCTURE THAT KEEPS PACE WITH GROWTH, ENHANCING QUALITY OF LIFE, PROVISION OF GREEN SPACE PARKS AND RECREATION FACILITIES AND CULTURAL OPPORTUNITIES AND AGAIN, PROMOTING WALKABLE COMMUNITIES.

REAL QUICKLY, THIS IS FROM OUR CREATIVE PLACEMAKING PLAN FOR NORTH POINT.

I THINK IT'S A GRAPHIC THAT SHOWS HOW CLOSE THE MALL IS TO OUR BAY CREEK GREENWAY.

THE EXISTING TRANSPORTATION INFRASTRUCTURE CONVENIENTLY PLACED ADJACENT TO GEORGIA 400 BETWEEN TWO INTERCHANGES AT HAYNES AND MANSELL. THESE ARE THESE ARE SOME OF THE CREATIVE PLACEMAKING CONCEPTS FOR THE NORTH POINT AREA. AND THE APPLICANT WOULD LIKELY BE PLACING STRUCTURES LIKE THESE OR SIMILAR WITHIN THE DEVELOPMENT.

THIS IS A GRAPHIC FROM THE MOST RECENT PLAN THAT WAS APPROVED THE NORTH NORTHPOINT DEVELOPMENT FRAMEWORK PLAN.

AND I REALLY LIKE THIS BECAUSE I THINK IT SHOWS ALL THE PLANNING THAT WE HAVE PUT INTO THE NORTH POINT AREA.

ABOUT 20 YEARS OF PLANNING. STARTING OUT WITH THE NORTH POINT LIVABLE CENTERS INITIATIVE IN 2008 CREATIVE PLACEMAKING PLAN UPDATE TO THE LCI. WE'VE CREATED DESIGN GUIDELINES AND MOST RECENTLY THIS DEVELOPMENT FRAMEWORK PLAN.

AND WE'LL END BEFORE I TURN IT OVER TO KATHY ON THE DEVELOPMENT FRAMEWORK PLAN.

AND YOU'LL SEE WHILE THE GRID HERE ON THE MALL PROPERTY DOESN'T MATCH EXACTLY WHAT THE APPLICANT HAS, THE APPLICANT HAS PROVIDED A GRID OF STREETS WITHIN THEIR DEVELOPMENT.

[00:50:03]

THANK YOU MICHAEL. YEAH. THANK YOU.

CHAIRMAN AND COMMISSIONERS. I FEEL BAD THAT I ALSO HAVE WHITE SLIDES WITH BLACK LETTERS.

IT LOOKS LIKE WE'RE GOING TO HAVE TO PUT A DARKER BACKGROUND SO THAT THEY CAN BE SEEN BETTER, SO I APOLOGIZE FOR THAT, BUT I'LL BRIEFLY GO OVER AND BUILD ON ON WHAT MICHAEL AND I DON'T KNOW IF I CAN MAKE THAT ANY BETTER.

IT JUST LOOKS SO. WE CAN SEE IT CLEARLY. YOU CAN.

OKAY. I DON'T KNOW THAT THE. DOES THAT MAKE IS IT OKAY? IT'S GOOD. OKAY. SO WITH THE NORTH POINT, I'M GOING TO TALK ABOUT THE OPEN SPACE PARKS AND THE ALPHA LOOP AND BUILDING UPON THE PLANS THAT OF COURSE, WERE CREATED OVER THE YEARS. AND WE'VE HEARD A LOT OF PUBLIC COMMENT ABOUT WE WANT THIS TO BE GREEN.

SO IT'S VERY IMPORTANT THAT WE MAKE SURE THAT WHAT WE APPROVE OR RECOMMEND TO BE APPROVED IS GREEN.

AND WHEN WE LOOKED AT NORTH POINT MALL, OF COURSE, WHEN WE WENT THROUGH ALL THE PLANS, THERE'S CURRENTLY NOT ANY.

THERE'S NO PARKS, THERE'S THERE'S NO GREEN SPACE, AMENITY SPACE.

AND I THINK THE LAST PLAN THAT WE SAW FROM NORTH POINT, YOU MAY REMEMBER IN 2022, WHEN THEY WERE KEEPING HALF OF THE MALL, THEY WANTED VARIANTS TO BE ABLE TO COUNT THE INTERIOR OF THE MALL AS THE AMENITY SPACE.

SO THAT'S, THAT'S THAT'S NOT THE CASE WITH THIS ONE.

THEY ACTUALLY HAVE A LOT OF GREEN SPACE AND PARK SPACE.

AND THEN THEY ALSO INCLUDED A CHART, THE 26.86 ACRES THAT WILL BE ADDED WHICH IS NOW OF COURSE, PAVING PARKING LOT, SOME OF THAT. THEY HAVE A COMPARISON.

IF YOU, IF YOU LOOK AT THE, ONE OF THE SPACES WHICH IS ON THE EAST SIDE OF STORMWATER PARK, IT'S THE SAME SIZE AS THOMPSON STREET PARK, IF YOU'RE FAMILIAR WITH THAT ON THE ALPHA LOOP.

AND THEN THEY ALSO HAVE ONE OF THE LARGEST SPACES, WHICH IS IN FRONT OF THE, THE ARENA IS ACTUALLY THREE ACRES.

AND SO THAT EVENT SPACE THAT'S IN FRONT OF THE ARENA.

SHOW IT TO YOU. HERE IS THREE ACRES. AND IF YOU'VE IF YOU'VE BEEN TO THE BATTERY.

JUST TO PUT IT IN PERSPECTIVE, OF COURSE THAT IS 1.3.

SO THIS AREA HERE 1.3 AT THE BATTERY THREE ACRES.

THIS IS THE LARGEST PIECE. AND OF COURSE. AND I'LL SHOW YOU A BLOW UP OF THE STORMWATER PARK.

THE STORMWATER PARK. WHEN WE LOOKED AT AT STORMWATER PARK AND WHAT IT COULD BE, IT WAS KIND OF DISCOVERED BECAUSE IT WAS THIS SPACE.

OF COURSE, THAT WAS THE DETENTION FOR JC PENNEY'S IN THE MALL WHEN IT WAS BUILT IN THE 90S.

BUT THE WAY IT WAS BUILT, IT'S ACTUALLY HAS A PERMANENT POOL OF WATER.

SO YOU THINK ABOUT DETENTION AND NOW IN SUBDIVISIONS IN DIFFERENT PLACES, THEY'RE NOT NECESSARILY DECORATIVE.

SO THIS WITH THE STORMWATER PARK IS ACTUALLY HAS THE OPPORTUNITY TO BE OPEN TO THE PUBLIC, VERY SIMILAR TO WHAT YOU SEE AT IF FOURTH WARD PARK, THEY WERE ABLE TO TAKE STORMWATER, MAKE THAT SOMETHING WHERE IT WAS ATTRACTIVE, EVEN THE THOMPSON STREET PARK, WHICH IS IS DETENTION, BUT IT'S STILL SOMETHING THAT'S USABLE.

SO IF THIS IS APPROVED, YOU'LL SEE SOME CONDITIONS WHERE THE STAFF IS RECOMMENDING THAT THE NORTH SECTION BE BUILT FIRST AND THEN THE THE SOUTHERN SECTION BUILT AS PHASE TWO. AND IT WOULD BE TIED TO THE CEOS BECAUSE WE ALSO GET COMMENTS ABOUT WHAT KIND OF CONCURRENCY ARE YOU GOING TO HAVE, YOU KNOW, ARE THEY GOING TO BUILD ONE PART LIKE THE RENTAL AND NOT BUILD THE REST? SO THERE'S CONCURRENCES THROUGHOUT THE CONDITIONS THAT THAT YOU'RE LOOKING AT AT LATER AS PART OF THAT AND PART OF THE VISION FOR THE STORMWATER PARK, THE 14 ACRES, AND ONLY THESE TWO SECTIONS ARE ACTUALLY OWNED BY THE APPLICANT.

THERE'S A LARGER, YOU KNOW, 14 ACRE SECTION THAT'S OWNED BY OTHERS.

BUT WE WOULD, OF COURSE, WORK WITH THEM. AND ONE THING, AS KB ADVISORY WAS TALKING ABOUT EARLIER IMPROVEMENTS SUCH AS THE STORMWATER PARK AND TRAILS, ALL OF THOSE, IF DECIDED UPON BY COUNCIL, COULD BE COULD BE FUNDED WITHIN WITHIN THE TAD.

BUT THE VISION WAS ONE OF. IF YOU THINK ABOUT THE BOTANICAL GARDENS, IT'S A CANOPY.

IT'S AN OVERLOOK AREA ONTO THE WATER AND THEN A FUTURE CANOPY THAT WOULD CONNECT BOTH SECTIONS.

SO THAT'S A VERY BIG PART OF THE ADDITION AT THE NORTH POINT.

ALSO TALK A LITTLE BIT ABOUT THE THE ALPHA LOOP.

AND THE ALPHA LOOP OF COURSE IS AN IMPORTANT PART OF FOR THE CITY.

IT'S AN AMENITY. IT'S AN IMPORTANT FOR FOR THE MALL.

IF WE'RE TRULY TRYING TO TURN THIS FROM SOMETHING THAT'S AUTO CENTRIC, A LOT OF PAVEMENT PARKING, WE NEED TO MAKE SURE THAT WE, WE INCLUDE THE, THE ALPHA LOOP INTO THE MALL AND THIS SECTION HERE.

[00:55:05]

THAT SECTION IS RIGHT NOW ON COUNCIL AGENDA THIS MONTH TO LOOK AT DESIGN AND BUILD OF THAT SECTION.

SO THEY'LL HAVE TO MAKE THAT THAT DECISION AT A LATER DATE.

BUT THIS IS SOMETHING THAT WAS ALWAYS PLANNED TO OCCUR.

AND THEN ALSO A LOT OF THE LAKEVIEW PORTIONS THEY'VE BEEN BUILT.

AND OF COURSE, WE GIVE IMPACT FEE CREDITS AND THEN IT'S OPEN TO THE PUBLIC, PUBLIC TRAILS, THE SECTION OF THE A LOT OF PEOPLE USE FROM DOWNTOWN TO AVALON ALSO FUNDED WITH IMPACT FEE CREDITS FROM DEVELOPERS.

BESIDES $1 MILLION PORTION THAT WAS CONTRIBUTED BY AVALON FOR, FOR A PORTION THAT WAS COMPLETE.

SO PART OF LOOKING AT THE FOR LOOP IS WHERE IT SHOULD BE LOCATED.

WE'VE HAD SOME DIFFERENT COMMENTS ABOUT MAYBE THE ALPHA LOOP SHOULD NOT COME INTO IT.

IT SHOULD GO AROUND IT ON THE LOOP ROAD. BUT STAFF'S RECOMMENDATION YOU WILL SEE IS THAT IT REMAINS ON THE LOOP ROAD.

I'LL SHOW YOU SOME OF THAT REASONING. THE APPLICANT IS SHOWING IT THAT IT DOES NOT GO BY THE STORMWATER PARK. WE, THE STAFF IS GOING TO RECOMMEND THAT THAT BE MOVED SOMEWHAT, AND THE ONLY CHANGE FROM WHAT YOU'VE SEEN BY THE APPLICANT IS MOVING IT OVER TO THE STORMWATER PARK. TO US, THIS MAKES MORE SENSE.

YOU'RE GOING TO HAVE BIKES. YOU'RE GOING TO HAVE PEOPLE THAT WANT TO GO OVER TO.

MAYBE IT'S JUST THE STORMWATER PARK FOR THE DAY.

MAYBE THEY'RE NOT GOING INTO THE DEVELOPMENT.

SO WE ARE RECOMMENDING THAT IF APPROVED, THAT THE ALPHA LOOP WOULD BE MOVED OVER TO THE STORMWATER PARK.

AND WHERE DOES THIS CONNECT? THIS IS EVENTUALLY GOING TO CONNECT OVER TO ENCORE GATEWAY PARK, WHICH IF YOU HAVEN'T SEEN THE GATEWAY PARK, IT'S CURRENTLY UNDER CONSTRUCTION.

IT'S AT THE END OF ENCORE PARKWAY. IT'S AN, IT'S A, IT'S GOING TO ATTACH TO THE BIG CREEK GREENWAY.

SO ALL OF THE ALPHA LOOP IS GOING TO CONNECT TO THE BIG CREEK GREENWAY AT NORTH POINT, YOU CAN SEE THAT THEY HAVE AN ELEVATED BRIDGE SYSTEM. SO I WANT TO TALK ABOUT THE ALPHA LOOP INTERNAL AND WHAT THAT SHOULD LOOK LIKE.

YOU'VE SEEN SOME OF THE THE RENDERINGS WHICH SHOW THE ALPHA LOOP GOING DOWN THE MIDDLE.

THERE'S REALLY NO SEPARATION. SO WE HAD A LOT OF COMMENTS ABOUT WHAT IS THAT GOING TO BE LIKE. IF THERE'S A LOT OF BIKES, HOW IS THAT GOING TO BE IMPACTED IF SOMEBODY'S JUST TRYING TO GO INTO THE RETAIL RESTAURANT? SO OUR RECOMMENDATION AND YOU'LL SEE WITHIN THE CONDITIONS IS THAT IT BE STILL DOWN THE MAIN ROAD BECAUSE YOU'RE ONLY GOING IF YOU THINK ABOUT AVALON, IT'S A ROAD LIKE AVALON, VERY SLOW. SO IT'S NOT GOING TO BE BIKES ARE GOING HIGH SPEED, BUT THEY STILL NEED TO HAVE A SEPARATION.

SO THEY NEED TO HAVE A SEPARATION IF YOU'RE ON THE ALPHA LOOP FOR, FOR, YOU KNOW, JUST LEISURE OR IF YOU'RE GOING INTO THE RESTAURANTS.

SO WE HAVE A RECOMMENDED CONDITION THAT THAT'S SEPARATED WITH LANDSCAPING AS WELL AS HARDSCAPE.

AND WE ALSO HAVE A RECOMMENDATION THAT THEY INCLUDE SOME OF THE BIKE SHARE STATIONS THAT HAVE JUST BEEN APPROVED BY THE CITY COUNCIL.

WE HAVE FIVE DIFFERENT LOCATIONS THAT THOSE ARE GOING INTO.

SO THERE'S A CONDITION THAT THEY ALSO INCLUDE THE BIKE STATIONS AS PART OF THAT.

THEN I'M GOING TO TALK ABOUT THE RENTAL. THE RENTAL REQUEST, THE RENTAL REQUEST IS FOR 1385 APARTMENTS.

THE MIX THAT'S PROPOSED IS 65% MAXIMUM STUDIO, NO MORE THAN 10%.

THREE BEDROOMS 10%, 138 UNITS. DENSITY PROPOSED OF 14 DWELLING UNITS PER ACRES LOWER THAN THE AVERAGE MALL REDEVELOPMENTS. WE LOOKED ACROSS THE COUNTRY AND THEN, WHICH HAVE AN AVERAGE OF 29 UNITS TO THE ACRE.

AND I WILL SAY WE FOUND MULTIPLE OTHER EXAMPLES OF MALL REDEVELOPMENT THAT WERE NOT INCLUDED IN THE CHART, BECAUSE WE WENT BY SOMEWHAT OF HOUSEHOLD INCOME FOR AN AREA, BECAUSE WE DIDN'T WANT TO CHART IN THERE.

I THINK WHEN WE ORIGINALLY LOOKED, IT WAS SOMEWHERE AROUND 66 UNITS TO THE ACRE.

DIDN'T MAKE A LOT OF SENSE. SO WE TRIED TO LOOK AT ALL MALLS WITHIN GEORGIA FOR THE REDEVELOPMENT AS WELL AS OTHER.

SIMILAR HOUSEHOLD INCOME TO SEE WHAT KIND OF DENSITY WAS BEING BUILT.

AND I'LL SHOW YOU THAT CHART REALLY QUICK. SO THESE.

THIS HAS A LIST OF ALL THE MALL REDEVELOPMENTS IN GEORGIA.

AND YOU CAN SEE THAT AS WELL AS ACROSS THE COUNTRY, THEY HAVE SIMILAR HOUSEHOLD INCOMES.

YOU MAY QUESTION LOS ANGELES, THE, THIS AREA, BUT IT WAS BECAUSE OF THE LOCATION, WITH HIGH INCOME.

[01:00:09]

WE ALSO PUT MEDLEY BECAUSE EVERYBODY'S VERY FAMILIAR WITH MEDLEY IN JOHNS CREEK, WHICH IS OPENING UP IN IN OCTOBER.

AND THEY ARE HERE 17.4 UNITS TO THE ACRE. THE THE APPLICANT IS A LESSER DENSITY AT 14 UNITS TO THE ACRE.

WE ALSO LOOKED AT OTHER SPORTS ENTERTAINMENT DISTRICTS, AND THEY WERE SO ALL OVER THE PLACE.

I MEAN, SO MANY OF THE SPORTS ENTERTAINMENT DISTRICTS ARE TRYING TO KIND OF COPY WHAT THE BATTERY DID.

AND SO IT'S BECOMING MORE MIXED USE. SO THEY'RE ADDING ON AND SOME OF THEM ARE PRETTY BIG NUMBERS OF THE THE RENTAL AMOUNT.

SO WE STILL STUCK TO LOOKING AT OTHER MALL REDEVELOPMENTS.

ALSO. WE ALSO YOU WILL NOTICE A CONDITION THAT SAYS THAT MEETS OUR.

IN ORDER TO MEET OUR HOUSING POLICY, WHICH IS TO MAINTAIN A BALANCE BETWEEN OWNER OCCUPIED AND RENTER OCCUPIED IN ALPHARETTA SUCH THAT AT LEAST 68% OF THE HOUSING STOCK IS OWNER OCCUPIED. WE PUT IN THERE CONDITIONS WHERE IT WAS BUILT OVER TIME.

IF IT'S APPROVED IN KOZ WOULD NOT BE GIVEN. IT WOULD BE STAGGERED.

2029, 2030, 2032 AND 2034. SO NOT ALL OF THOSE WOULD BE BUILT AND CODE AT THE SAME TIME.

AND THERE'S ALSO CONCURRENCY. AND PART OF THE CONCURRENCY IS THERE HAS TO BE AN AWARD OF AN NHL FRANCHISE.

SO THAT IS PART OF THIS THIS PROPOSAL. AND THE REASON THAT WE HAVE TO TIE IT TO THAT IS BECAUSE WE SEE AN ARENA, WE SEE PRACTICE ICE. WE SEE TWO HOTELS. AND THERE MAY NOT BE A NEED FOR SOME OF THOSE USES WITHOUT THAT FRANCHISE.

SO THAT'S WHY YOU WILL SEE THAT AS PART OF IT.

AND SOME OF THE OTHER REASONS THAT WE RECOMMENDED APPROVAL OF THE REQUEST, THE AREA SHOWN AS PRIORITY FOR DENSITY, AGAIN LOOKED AT OTHER SURROUNDING MIXED USE DEVELOPMENTS, CREATION OF 750,000FT² OF OFFICE, GENERATING OVER 5000 EMPLOYEES ON SITE. SCHOOL IMPACT IS SHOWN FROM 4 TO 234 STUDENTS, BUT ALL THREE SCHOOLS WE CHECKED ARE UNDER CAPACITY AND WE HAVE NOT SEEN A LOT OF SCHOOL AGE CHILDREN RESIDE AT OUR EXISTING MIXED USE DEVELOPMENTS.

WE ONLY HAVE A FEW. MOST OF OUR RENTAL STOCK IS MORE GARDEN STYLE APARTMENTS, WHICH ARE NOT PERMITTED.

NOW WITHIN OUR CODE YOU HAVE TO BE PART OF A MIXED USE DEVELOPMENT OR IT CAN BE WITHIN DOWNTOWN, ALL SUBJECT TO PLANNING OF CITY COUNCIL APPROVAL, OF COURSE.

SO WE CHANGE. WE MADE A LOT OF CHANGES ONCE WE LOOKED AT HOW IT PERFORMED WITHIN MIXED USE VERY DIFFERENTLY.

AND JUST A LITTLE BIT ABOUT THE. THE RENTAL HOUSING UPDATE, WE JUST UPDATED IT IN 2025.

OUR RECOMMENDATION STAYS WITHIN THAT. THE RECOMMENDATION OF NO MORE THAN TARGETING 149 RENTAL UNITS PER YEAR.

AND THAT'S WHY YOU SEE STAGGERED YEARS FOR THE APPROVAL.

AND WE ALSO FOUND THAT 22% OF OUR RENTALS ARE SENIOR HOUSING ASSISTED LIVING.

THE SHARE OF RENTALS WITH CHILDREN UNDER 18 CONTINUES TO DECREASE 38% IN 2015, 34, 35% IN 2023.

RENTER HOUSEHOLD INCOME HAS INCREASED. ACTUALLY HIGH INCOME EARNERS, 100,000 PLUS GREW BY 9% AND RENTER HOUSEHOLD INCOME INCREASED FROM 71,000 TO 88,000. AND THIS IS SOMETHING THAT WE LOOK AT EVERY COUPLE OF YEARS.

THIS IS SOMETHING WE UPDATE AND MAKE SURE THAT WE ARE IN LINE.

AND THEN THE RENTAL APARTMENT VACANCY IS 5.1 WHICH DECLINED FROM 5.3.

SO THAT'S THE VACANCY IS LOWER. THEN I'LL TALK BRIEFLY ABOUT THE OFFICE HOTEL REQUEST AND THEN TOUCH ON PUBLIC SAFETY. OFFICE REQUESTS 750 ZERO ZERO ZERO SQUARE FEET.

AND IN GENERAL, THE CITY IS OVERALL CITYWIDE 22% VACANCY.

YOU CAN SEE THAT OFFICE IS COMING BACK HERE. HERE'S HERE'S KIND OF A CHART OF THE VACANCY RATE.

SO OF COURSE, VERY HIGH DURING COVID 2025 KIND OF PEAKED AND NOW IT'S GOING BACK DOWN.

WE'VE HAD A LOT OF SUCCESS WITH, WITH LEASING.

YOU CAN ALSO SEE THAT HIGHER VACANCIES, CONCENTRATED OLDER SUBURBAN OFFICE PARKS IN PARTICULAR,

[01:05:02]

THAT'S OUR HIGHEST VACANCY RIGHT NOW. AND THEN WE ALSO HAVE NORTH POINT OFFICE AT 25.5%.

SO THESE AREAS ARE TRENDING HIGHER. SO WE HAD SOME COMMENTS ABOUT WHY ALLOW MORE.

WELL WHAT HAPPENS IS YOU HAVE INVESTMENTS. WE HAVE ALSO SEEN WITH THE BUILDINGS THAT WERE BUILT TO 90S, 80S AND 90S WHERE THEY'VE HAD INVESTMENT. THEY'VE ACTUALLY BEEN VERY SUCCESSFUL WITH LEASES.

SO YOU THINK ABOUT GEORGIA 400 CENTER VERY CLOSE BY ON HAYNES BRIDGE, NORTH WINDS.

AND THAT WAS PURCHASED BY THIRD AND URBAN. THEY PUT SOME MONEY INTO IT.

AMENITIZED IT. THEY'VE HAD OVER 100 ZERO ZERO ZERO SQUARE FOOT IN NEW LEASES.

SO YOU HAVE TO BE, YOU HAVE TO PUT IN INCENTIVIZE AND YOU HAVE TO BE ABLE TO PUT MONEY IN AMENITIZED THESE OLDER OFFICE BUILDINGS FOR THEM TO BE ATTRACTIVE FOR NEW LEASES IN MOST CASES. AND THEN ALSO WITH THE HOTEL ROOM REQUESTS, THERE'S A REQUEST FOR A IT WAS INITIALLY 850 ROOMS. WE WE HAD IT WAS SOMETHING THAT STAFF COULD NOT SUPPORT.

THE APPLICANT DID DID RESUBMIT 650 ROOMS AND THEY ORIGINALLY HAD 45,000FT² OF CONFERENCE CENTER SPACE.

THE NEW REQUEST IS 30,000FT² OF CONFERENCE SPACE.

WE LOOKED AT AVALON. IT IS SO DIFFERENT FROM WHAT THEY ARE BUILDING HERE.

AVALON DOES NOT HAVE ANY OUTDOOR CONFERENCE SPACE, SO PEOPLE THAT ARE LOOKING FOR WEDDINGS, YOU CAN IN AVALON, YOU CAN HAVE IT WITHIN THE CONFERENCE ROOM SPACE, BUT THERE'S NOT ANY OUTDOOR SPACE.

THEY HAVE GOTTEN CREATIVE AND NOW THERE'S THE POOL DECK YOU CAN GET FOR 20 TO 80 PEOPLE.

IT'S STILL A PHENOMENAL FACILITY. IT'S JUST SERVING A DIFFERENT NEED.

THIS WOULD SERVE A DIFFERENT NEED THAN WHAT AVALON IS SERVING.

AND WE BELIEVE THAT IT'S ACTUALLY GOING TO ADDRESS UNMET DEMAND.

WE ALSO LOOKED AT THE THE REQUEST. THE REQUEST WAS FOR A HYBRID HOTEL AS WELL AS A FULL SERVICE HOTEL.

YOU'LL SEE OUR RECOMMENDATION IS FOR TWO FULL SERVICE HOTELS.

A LOT OF THAT IS BECAUSE OF WHAT WE FOUND WITH SIMILAR PEER MARKETS.

WITH THE 20,000,000FT² OF OFFICE THAT WE HAVE, PEER MARKETS THAT HAVE SIMILAR AMOUNT OF SQUARE FOOTAGE, THEY HAVE A LOT MORE FULL SERVICE HOTEL ROOMS. SO THAT'S SOMETHING THAT WE YOU'LL SEE THAT WE'RE RECOMMENDING.

ALTHOUGH THEY ARE REQUESTING A SPLIT BETWEEN HYBRID.

AND THEN ALSO, OF COURSE, YOU KNOW, THE INDOOR ARENA THAT'S THAT COULD BE THEY'RE GOING TO HOST EXHIBITS OTHER THINGS.

SO THE DEMAND WILL BE THERE. AND IF YOU LOOK AT THE SURROUNDING HOTELS THAT WE HAVE THERE, THEY WERE BUILT IN THE 90S. THEY DON'T HAVE THE SPACE.

THEY DON'T HAVE ANY. THEY'RE SERVING A DIFFERENT TYPE OF, OF USER.

AND THEN LASTLY, I'M GOING TO TALK ABOUT THE PUBLIC SAFETY FINDINGS.

OUR PUBLIC SAFETY TEAM JUST DID A FANTASTIC JOB BECAUSE OF COURSE, THIS, WE, WE RECEIVED THIS IN MARCH.

THEY REACHED OUT TO THE BATTERY. THEY HAD SEVERAL DIFFERENT CONVERSATIONS TOWARD THE BATTERY, TALKED TO DIFFERENT SPORTS ENTERTAINMENT DISTRICTS TO MAKE SURE THAT WE GET IT RIGHT.

THEY HAD SOME THINGS THAT THEY DID, NOT THAT THEY WERE ABLE TO LEARN FROM THE BATTERY THAT THE BATTERY WISHED THEY WOULD HAVE DONE.

AND SO WE HAVE ABOUT 18 DIFFERENT CONDITIONS IF THIS IS APPROVED.

AND THOSE ALL CAME FROM WORKING WITH A FIRE AND POLICE.

AND I'LL JUST HIGHLIGHT A FEW OF WHAT THOSE ARE.

AND I WILL SAY WITH THE BATTERY, I MENTIONED THAT OF COURSE, THAT'S 40/40 000 SEATS.

THIS ARENA IS HALF THAT SIZE, BUT YOU CAN STILL LEARN FROM FROM THE THE EVENTS.

SO YOU'LL SEE A COUPLE OF CONDITIONS. I'LL NAME A FEW REQUIREMENTS FOR THE FIRE SAFETY OFFICERS FOR EVENTS BASED ON OCCUPANCY LOAD FUNDED BY THE DEVELOPER, AS WELL AS OFF DUTY OFFICERS FOR THESE EVENTS.

VERY SIMILAR TO AMARIS AMPHITHEATER WITH THE 12000 SEATS THAT THEY HAVE TO GET OFF DUTY OFFICERS, DEDICATION OF EMERGENCY ACCESS FOR CRITICAL APPARATUS, ACCESS ROUTES AND EMERGENCY OPERATIONAL AREAS PRESERVES LONG TIME ACCESS.

ONE OF THE BIGGEST LESSONS THEY LEARNED IS THAT WHEN THE BATTERY WAS BUILT, A LOT OF THOSE FIRE ACCESS EMERGENCY ACCESS AREAS WERE NOT DEDICATED.

AND SO THEN THEY WERE BUILT ON AS BATTERY EXPANDED.

SO THAT WAS A CONDITION THAT THEY WANTED TO MAKE SURE THAT THAT WAS MAINTAINED.

WE ALSO HAVE A REQUIREMENT FOR A STANDARD OF COVERAGE STUDY EVALUATING EMERGENCY RESPONSE TIME AS WELL AS OTHER FACTORS.

WE MAY REQUIRE A MINIMUM OF 75 7500FT² WITHIN A PLANNED BUILDING.

[01:10:03]

AND THEN TWO MORE THINGS. THE, IT REQUIRES A PUBLIC SAFETY SUBSTATION TO SUPPORT MULTI-AGENCY EMERGENCY OPERATIONS.

MINIMUM 650FT² SHARED WITH ON SITE PROPERTY SECURITY AND ALSO TWO ON SITE HOLDING CELLS ARE REQUIRED AND THEY HAVE THIS AT THE BATTERY.

AND THEN LASTLY REQUIRES THIRD PARTY REVIEWS WHERE NEEDED, WITH FINAL APPROVAL BY ALPHARETTA.

AND AGAIN, THE THIRD PARTY REVIEWS ARE TO MAKE SURE THAT WE DON'T HAVE TO ADD ADDITIONAL STAFF TO DO THE REVIEW.

AND WE DID THIS WITH AVALON. WE DID THIS WITH WITH CITY CENTER.

WE DIDN'T HAVE TO GO TO THIRD PARTY, BUT WE ALWAYS WANT TO BE ABLE TO HAVE A CONDITION SO THAT WE CAN GO TO THIRD PARTY.

AND THAT CONCLUDES MY PORTION. AND WE HAVE ONE MORE BEFORE MICHAEL GOES INTO THE CONDITIONS.

BRIAN. YOU CAN PUT IT HERE, WHATEVER YOU WANT. OKAY. GOOD EVENING. I DON'T HAVE QUITE AS MANY SLIDES, BUT HOPEFULLY WE CAN WE CAN WALK THROUGH THIS. SO SO FIRST OF ALL THE APPLICANT PREPARED A COUPLE OF STUDIES RELATED TO THIS PROJECT. A DRI TRAFFIC IMPACT STUDY.

A SUPPLEMENTAL STUDY THAT LOOKED AT SOME ADDITIONAL TRAFFIC INFORMATION.

AND THEN A PARKING STUDY TO TO UNDERSTAND THE PARKING REQUIREMENTS AND NEEDS FOR THE SITE.

I'LL START WITH THE TRAFFIC STUDY AND THEN MOVE ON INTO PARKING.

SO IS THAT SHOWING UP UPSIDE DOWN? THERE WE GO.

THERE'S A LOT THERE. I DON'T EXPECT EVERYONE TO BE ABLE TO READ IT. AND WE DON'T WANT TO WALK THROUGH EVERY EVERY IMPROVEMENT. IT'S ALL IN THE RECOMMENDATIONS, BUT IT'S PART OF THE THE DRI STUDY. THE APPLICANT'S TRAFFIC ENGINEER, KIMLEY-HORN, WORKED WITH THE GEORGIA TRANSPORTATION EFFICIENCY AUTHORITY, WHICH IS MANAGES DRIS, WHICH USED TO BE HANDLED BY FORMER AGENCY GRETA TO COME UP WITH REQUIREMENTS OF THE STUDY. AS I SAID, 14 INTERSECTIONS WERE EVALUATED, THE STUDY SET OUT THE VARIOUS PARAMETERS TO EVALUATE THE STUDY, INCLUDING. AGREED UPON BACKGROUND TRAFFIC GROWTH, TRANSIT REDUCTIONS, THOSE TYPES OF THINGS.

TO DEVELOP THE STUDY AND. AND THROUGH THIS ANALYSIS, THE STUDY IDENTIFIED A NUMBER OF IMPROVEMENTS THAT ARE BEING RECOMMENDED AS PART OF THIS APPLICATION. THEY INCLUDE SIGNAL TIMING AND A LOT OF THESE INTERSECTIONS AS YOU SEE WHERE THE STARS ARE.

MODIFICATIONS TO THE GEOMETRY AT INTERSECTIONS, WHICH COULD INCLUDE ADDING A LEFT TURN LANE OR RIGHT TURN LANE OR EXTENDING TURN LANES, THOSE TYPES OF THINGS. THEY'RE ALSO RECOMMENDATIONS TO DEVELOP A A TRAFFIC MANAGEMENT PLAN FOR EVENTS, WHICH IS GOING TO BE VERY IMPORTANT. AND THEN, YOU KNOW, CITY STAFF ASKED THE APPLICANT TO GO BEYOND THE DRI STUDY AND LOOK AT A SUPPLEMENTAL STUDY THAT LOOKED AT TRAFFIC DURING THE PEAK OF AN EVENT AT THE ARENA.

SO WHEN YOU THINK ABOUT A TRADITIONAL TRAFFIC STUDY, IT'S LOOKING AT THE IMPACT OF WHATEVER TYPE OF DEVELOPMENT IT MIGHT BE DURING THE WEEKDAY PEAK HOUR OF TRAFFIC. AND THAT'S PROBABLY 99% OF THE TIME THAT IS SUFFICIENT BECAUSE THAT'S THE HIGHEST TIME OF WHEN THERE'S TRAFFIC ON THE ROAD AND SO ON. BUT WITH THIS TYPE OF LAND USE, IT WAS IMPORTANT TO LOOK AT THE PEAK OF THE LAND USE ITSELF.

SO WHILE THE TYPICAL PEAK OR RUSH HOURS, A LOT OF PEOPLE CALL IT IS SOMETIME BETWEEN 4 AND 6 DURING A WEEKDAY YOU KNOW, THE PEAK TRAFFIC COMING IN AND OUT OF THIS DEVELOPMENT MIGHT BE BETWEEN 6 AND 7 WHEN THERE'S AN EVENT.

AND IT WAS REALLY IMPORTANT TO DO THAT BECAUSE THAT THAT IDENTIFIED A DIFFERENT SERIES OF IMPROVEMENTS AND THEY'RE ALL INCLUDED IN HERE.

SO FOR EXAMPLE, YOU KNOW, A RIGHT TURN LANE THAT WORKS FINE DURING THE PEAK HOUR MIGHT NEED TO BE EXTENDED BECAUSE OF THE TRAFFIC FROM FROM THE ARENA.

SO THE WE HAVE 26 I BELIEVE IT'S 26 RECOMMENDATIONS RELATED TO TRAFFIC.

EVERYTHING FROM THE IMPROVEMENTS THAT YOU SEE HERE YOU KNOW, TO OTHER THINGS RELATED TO HOW THE DEVELOPMENT WOULD BE,

[01:15:05]

SO WHEN YOU THINK ABOUT PARKING AND YOU THINK ABOUT THE REQUIREMENTS, THE, THE REQUIREMENTS FOR THIS SITE BASED ON CITY CODE WITHOUT THE ARENA'S JUST TAKE THAT OUT FOR JUST A SECOND.

CITY CODE WAS 8283. PARKING SPACES. THE LATEST SITE PLAN.

THE APPLICANT HAS 88,752. SO ABOUT 1% LESS THAN WHAT? STRAIGHT UP CODE WITHOUT ANY OTHER REDUCTIONS OR MODIFICATIONS TO THAT PARKING.

SO THE THINGS THAT WE LOOK AT WHEN WE LOOK AT A PROJECT LIKE THIS IN MIXED USE, IF YOU THINK ABOUT EACH LAND USE AND THE AMOUNT OF PARKING THAT EACH LAND USE NEEDS, IF YOU WERE TO BUILD THAT PARKING WITHOUT CONSIDERING THE SHARED USE FACTOR, YOU WOULD OVER PARK BY QUITE A SIGNIFICANT AMOUNT. THINK ABOUT AN OFFICE BUILDING, YOU KNOW, PARKING, AN OFFICE BUILDING WOULD PEAK IN THE MORNING WHEN PEOPLE COME AND THEN IT DROPS IN THE AFTERNOON WHEN PEOPLE LEAVE. BUT SAY RETAIL DOESN'T OPEN UP UNTIL TEN.

SO IT MIGHT PEAK, BUT IT'S NOT PEAKED IN THE MORNING.

SO IF YOU LOOK AT THIS, THIS GRAPH HERE THAT THEY'VE PROVIDED IN THEIR PARKING STUDY, EACH OF THOSE COLORS THAT YOU SEE THERE REPRESENTS A DIFFERENT LAND USE.

AND IT REPRESENTS THROUGHOUT THE DAY HOW THAT THE PARKING IN THOSE LAND USES CHANGE.

ONE OF THE THINGS THAT WAS DONE HERE IS RESIDENTIAL PARKING, WHICH IS REPRESENTED IN YELLOW, AND THEN HOTEL PARKING, WHICH IS, I BELIEVE IT'S THIS KIND OF DARK PURPLE WAS ASSUMED NOT NOT TO FLUCTUATE.

IN OTHER WORDS, THOSE SPACES WERE PROTECTED, BUT IT WAS RECOGNIZED THAT OTHER USES WILL WILL MOVE THROUGHOUT THE DAY AND YOU CAN SHARE THOSE TYPE SPACES. SO AND THAT IS WHERE THE 7375 SPACES CAME FROM THROUGH THE SHARED PARKING ANALYSIS.

AND THAT'S WITHOUT AN EVENT AT THE ARENA. NOW, OBVIOUSLY WHEN YOU HAVE AN EVENT, YOU CAN SEE THAT THE NUMBER OF SPACES EXPANDS TO 12,000.

OVER 12,000 SPACES ARE ARE REQUIRED, AND THAT'S WHERE THE OFF SITE PARKING WOULD COME INTO PLAY.

THAT WAS MENTIONED BEFORE. I THINK WE'RE LOOKING AT ROUGHLY ABOUT 40% OF THE PARKING THAT'S PROJECTED WOULD BE OFF SITE. THAT'S PRETTY CONSISTENT WITH WHAT WE'RE SEEING AT OTHER OTHER MAJOR VENUES.

AND I THINK I THINK THE NUMBERS THAT WE'RE LOOKING AT IN THE STUDY HERE DO A GOOD JOB OF, OF CREATING A REALISTIC EXPECTATION OF WHAT THOSE PARKING NEEDS WOULD BE. THANK YOU VERY MUCH.

SO I'M GOING TO GO OVER THE OCCURRENCE. OUR REVIEW OF THE ESTABLISHED REVIEW CRITERIA FOR A MASTER PLAN AMENDMENT, REZONING, CONDITIONAL USE AND VARIANCES. WE FOUND THAT THE PROPOSED MIXED MIXED USE SPORTS AND ENTERTAINMENT DISTRICT IS CONSISTENT WITH THE VISION IN THE NORTH POINT LCI AND THE COMPREHENSIVE PLAN, AND WOULD BENEFIT SURROUNDING PROPERTIES.

THE PROPOSAL SPECIFICALLY ADDRESSES OBJECTIVES IN THE NORTH POINT LCI, SUCH AS CREATE A PARK ONCE, WALK EVERYWHERE WALKABLE ENVIRONMENT, INDUCE REDEVELOPMENT OF LARGE AREAS OF SURFACE PARKING AND IMPROVE THE AREA'S RETAIL BALANCE. OPEN SPACE AND CONNECTIVITY BETWEEN THE VARIOUS MODES OF TRANSPORTATION ARE KEY COMPONENTS IN THE APPLICANT'S PROPOSAL AND SUPPORTED BY THE NORTH POINT. LCI IN THE DISTRICT IS IDEALLY LOCATED AT THE NORTH POINT MALL PROPERTY, WHICH IS SITUATED ADJACENT TO AND BETWEEN TWO GEORGIA 400 INTERCHANGES AND WAS DEVELOPED WITH THE APPROPRIATE INFRASTRUCTURE TO SUPPORT REGIONAL DEVELOPMENT OF THIS MAGNITUDE.

COMPREHENSIVE PLAN IDENTIFIES NORTHPOINT AS THE SINGLE MOST IMPORTANT REDEVELOPMENT OPPORTUNITY IN ALPHARETTA.

77% OF THE SURVEY RESPONSES DURING THE COMPREHENSIVE PLAN DIRECTED FUTURE INVESTMENT TOWARDS NORTHPOINT.

COMMUNITY INPUT AND EMPHASIZE THE NEED FOR ENTERTAINMENT, PLACEMAKING, PUBLIC SPACES AND MIXED USE DEVELOPMENT WITHIN THE DISTRICT.

[01:20:01]

THE CONDITIONAL USES ARE CONSISTENT WITH THE COMPREHENSIVE LAND USE PLAN DESIGNATION OF THE PROPERTY.

PROPERTY IS LOCATED IN THE NORTH POINT OVERLAY PRIORITY AREA, WHICH IS APPROPRIATE FOR HIGHER DENSITIES.

THE INCREASED BUILDING HEIGHT IS COMPATIBLE WITH SURROUNDING PROPERTIES, WHICH ALLOW UP TO 20 AND 30 STORIES, AND THE PROJECT SITE WAS DEVELOPED AS A REGIONAL MALL SUPPORTED BY EXISTING TRANSPORTATION INFRASTRUCTURE WITH A CAPACITY TO SUPPORT THE MALL'S PEAK DEMAND DURING THE WINTER HOLIDAY SEASON. AND AS IT RELATES TO VARIANTS, THE PROPERTY HAS EXCEPTIONAL AND PECULIAR CONDITIONS RELATED TO ITS SIZE, SHAPE AND TOPOGRAPHY, AS WELL AS BEING DEVELOPED WITH A MALL WHICH IS NOW DISTRESSED.

THE INCREASE TO THE MAXIMUM RESIDENTIAL BUILDING HEIGHT, AS I MENTIONED, IS SUPPORTED BY THE ADJACENT PROPERTIES, WHICH ALLOW UP TO 20 AND 30 STOREYS. THE M2 OFFICE PERCENTAGE REDUCTION IS SUPPORTED BASED ON THERE BEING OVER HALF 1,000,000FT² OF OFFICE ON THE ADJACENT PROPERTY. PARKING DEMAND WILL BE MET ON SITE DURING TYPICAL MIXED USE OPERATIONS, AND SINCE THE MAJOR EVENTS AT THE ARENA WILL ONLY IMPACT PARKING NEEDS A PORTION OF THE YEAR, THE ARENA PARKING WILL BE MANAGED THROUGH A COMBINATION OF ON AND OFF SITE PARKING AGREEMENTS.

EMPLOYEE PARKING MANAGEMENT AND SHUTTLE OPERATIONS.

AND AS THE APPLICANT NOTED IN THEIR APPLICATION, THERE ARE APPROXIMATELY 10,000 PARKING SPACES WITHIN A 15 MINUTE WALK OF THIS SITE, WHICH WOULD SUPPORT THE DISTRICT FOR MAJOR EVENTS.

THE APPLICANT DID PROVIDE A CITIZEN PARTICIPATION PLAN REPORT STATING THAT THEY HAD MET HELD MEETINGS WITH THE ECHO PARK RESIDENTS.

ECHO PARK IS LOCATED TO THE EAST OF THE MALL PROPERTY ON NORTH POINT DRIVE.

THEY MET WITH ECHO PARK RESIDENTS IN APRIL. THERE WERE QUESTIONS ABOUT TRAFFIC, PARKING, RENTAL RATE RANGE, CONCERNS OVER GAME DAY, OVERFLOW PARKING INTO THE NEIGHBORHOOD, AND THEY ASKED ABOUT THE ALPHA LOOP EXTENSION.

THE APPLICANT NOTED QUESTIONS AND CONCERNS THAT WERE VOICED AT THE CCIM, WHICH I WILL GO OVER IN THE NEXT SECTION.

AND THE APPLICANT INDICATED THAT THEY HAVE SPOKEN WITH NON RESIDENTIAL PROPERTY OWNERS AS WELL AS MALL TENANTS AND EMPLOYEES.

CITY ALSO RECEIVED PUBLIC FEEDBACK, INCLUDING COMMENTS OF SUPPORT AS WELL AS CONCERNS.

COMMENTS IN OPPOSITION WITH CONCERNS OVER IMPACT OF APARTMENTS ON INFRASTRUCTURE AND SCHOOLS.

TOO MUCH OFFICE COULD BRING CRIME. NEGATIVE IMPACT ON OTHER MIXED USE DEVELOPMENTS AND IMPACT TO TAXPAYERS.

AND THEN THE APPLICANT SHOWED THEIR REQUEST TO THE PUBLIC AT TWO COMMUNITY ZONING INFORMATION MEETINGS.

TYPICALLY YOU WOULD GO TO ONE. BUT GIVEN THE MAGNITUDE OF THIS PROJECT, WE DID ASK THE APPLICANT TO GO TO TWO CONSECUTIVE COMMUNITY ZONING INFORMATION MEETINGS IN JUNE, ON JUNE 10TH AND ON JULY 8TH. THERE WERE PUBLIC COMMENTS BOTH IN SUPPORT AND IN OPPOSITION.

COMMENTS AND CONCERNS RAISED AT THE MEETINGS INCLUDED WHETHER OR NOT THE NHL WAS ON BOARD WITH THE NORTH POINT LOCATION, A DESIRE TO BRING HOCKEY BACK TO GEORGIA, NEED FOR AFFORDABLE HOUSING, GREEN SPACE.

FEW PEOPLE ASKED THAT THE CAROUSEL WAS SAVED WITHIN THE MALL.

LOOKING FOR MANY INDICATED THAT THEY WERE LOOKING FORWARD TO THE REVITALIZATION OF THE AREA.

COMMENTS ABOUT REMOVING SURFACE PARKING TO AVOID HEAT ISLANDS QUESTIONS WHETHER THE REDEVELOPMENT WOULD MOVE FORWARD WITH OR WITHOUT THE NHL.

COMMENTS REGARDING THAT. THE PROPERTY SHOULD BE DEVELOPED WITH SOMETHING UNIQUE.

QUESTIONS ABOUT WHEN THE DEVELOPMENT WOULD BEGIN.

MAKING SURE THAT THERE ARE BICYCLE FACILITIES PROVIDED WITHIN THE DEVELOPMENT LIMIT WHERE E-BIKES ARE PERMITTED WITH THE DEVELOPMENT, ENSURE SUFFICIENT PARKING AND ROAD CAPACITY. CONSIDER CONDOS INSTEAD OF APARTMENTS.

QUESTIONS WHETHER THERE WAS A FINANCIAL ASK TO THE CITY, IMPACT TO TAXPAYERS TRAFFIC BUILDING HEIGHT AND WHETHER THERE WAS A BACKUP PLAN.

AND WITH THAT, STAFF IS RECOMMENDING APPROVAL OF THE APPLICANT'S REQUEST, SUBJECT TO 74 CONDITIONS. AND I WILL GO THROUGH THOSE CONDITIONS.

QUICKLY. CONDITION ONE IS A SITE PLAN SPECIFIC CONDITION.

REZONING THE PROPERTY TO M U. CONDITION TWO IS THE ARCHITECTURE AND MATERIAL CONDITION.

OF COURSE, THIS WOULD. FINAL APPROVAL WOULD GO TO DESIGN REVIEW BOARD.

AS PART OF THAT CONDITION. WE HAVE INDICATED THAT BUILDINGS OVER SEVEN STORIES SHALL BE STEPPED BACK A MINIMUM 15FT ABOVE THE FOURTH STORY.

[01:25:07]

THREE A IS THE ARENA PRACTICE COMMUNITY ICE, ALLOWING A MAXIMUM HEIGHT OF 170FT FOR THE ARENA AND A MAXIMUM HEIGHT OF FOUR STORIES, OR 80FT FOR THE PRACTICE FACILITY. COMMERCIAL USES.

AGAIN, 560 500 ZERO SQUARE FEET OF RETAIL AND RESTAURANT USES.

MAXIMUM HEIGHT OF FOUR STORIES 80FT. DRIVE THROUGH RESTAURANTS SHALL NOT BE PERMITTED.

THE OFFICE AGAIN. THAT WAS 750 ZERO ZERO ZERO SQUARE FEET BUILDINGS NO GREATER THAN 14 STORIES OR 200FT.

ADDITIONAL OFFICE IS PERMITTED WHEN EXCHANGE FOR COMMERCIAL, FOR RENT OR HOTEL USE, AND WITH A CONVERSION RATE IN THAT CONDITION.

CONDITION D IS THE HOTEL CONDITION, AS YOU SEE THERE.

WE'RE RECOMMENDING MAXIMUM 650 ROOMS AND WE'RE RECOMMENDING HOTELS.

SO THAT WOULD BE THE FULL SERVICE HOTEL. AND WE'RE NOT RECOMMENDING SUPPORTING THE REQUEST FOR THE HYBRID HOTEL.

TWO FREESTANDING OR MIXED USE BUILDINGS. I WOULD ASK THAT PLANNING COMMISSION.

CONSIDER AFTER THE WORD MIXED, USE THAT YOU IN PARENTHESES ADD LIMITED TO RETAIL ON THE FIRST FLOOR.

SO THE MIXED USE WAS PUT THERE BECAUSE THEY DO.

THE APPLICANT DID INDICATE THAT THE HYBRID HOTEL WOULD BE OVER FOR ONE FLOOR OF RETAIL.

YEAH. REPEAT THAT PLEASE. YES, CERTAINLY. SO IN 3D HOTELS, MAXIMUM 650 ROOMS SHALL BE PERMITTED IN TWO FREE STANDING OR MIXED USE. AND AFTER THE WORD MIXED USE IN PARENTHESES ADD LIMITED TO RETAIL ON THE FIRST FLOOR.

AND THEN THE HOTEL BUILDINGS WOULD BE NO GREATER THAN 20 STORIES AS REQUESTED BY THE APPLICANT OR 300FT.

HOTELS WOULD BE FOUR FOUR STAR OR HIGHER. SIMILAR IN QUALITY TO LOEWS CURIO OR AUTOGRAPH COLLECTION.

MINIMUM 10,000 SQUARE FOOT OF CONFERENCE SPACE.

MAXIMUM 35,000 SQUARE FOOT OF CONFERENCE SPACE, AND IT SHALL INCLUDE A MINIMUM 7500FT² OF OUTDOOR PAVILION SPACE FOR WEDDINGS AND OTHER EVENTS. AND OF COURSE, BOTH HOTELS WOULD INCLUDE ON SITE, FULL SERVICE RESTAURANTS AND BANQUET KITCHEN.

THREE E DEALS WITH THE FOR RENT RESIDENTIAL, AND IT DOES TIE IT TO THE NHL AWARDING FRANCHISE TEAM TO THE NORTH POINT SIDE UP TO 1385 FOR RENT. UNITS SHALL BE ELIGIBLE FOR A CO BASED ON THE AVAILABLE BASED ON THE AVAILABLE UNITS IN THE FOR RENT REQUESTS. RECOMMENDED CO YEAR TABLE THAT'S WITHIN THIS STAFF REPORT UP TO TWO OF THE FOR RENT BUILDINGS MAY BE UP TO 20 STORIES 240FT. ALL OTHER BUILDINGS SHALL NOT EXCEED SEVEN STORIES OR 90FT.

THE UNITS WILL BE A MIX OF STUDIO ONE, TWO AND THREE BEDROOM WITH A MAXIMUM 65% STUDIO AND ONE BEDROOM AND NO MORE THAN 10% THREE BEDROOMS. THERE'S A CONCURRENCY LANGUAGE WITHIN THE FOR RENT CONDITION, 600 FOR RENT UNITS SHALL BE ELIGIBLE FOR A CO AFTER BUILDING PERMITS ISSUED FOR 300,000FT² OF RETAIL AND THE CINEMA AND A CO FOR THE REMAINING FOUR RENT UNITS WOULD BE CONDITIONED ON THE ARENA SUPERSTRUCTURE BEING COMPLETED 350 ZERO ZERO ZERO SQUARE FEET OF OFFICE AND THE INTERNAL SECTION OF THE ALPHA LOOP CONSTRUCTED. AND THERE IS A REVERSION CLAUSE IF CONSTRUCTION DOES NOT COMMENCE ON THE FOR RENT UNITS BY AUGUST 24TH, 2031, OR IF THE NHL DOES NOT APPROVE A HOCKEY TEAM AT THE SITE BEFORE THAT SAME DATE.

ZONING ENTITLEMENT SHALL REVERT TO THE CURRENT ZONING ON THE PROPERTY.

TYPICALLY, THAT REVERSION CLAUSE IS RECOMMENDED BY STAFF AT A THREE THREE YEARS FROM THE COUNCIL MEETING DATE.

GIVEN THE MAGNITUDE OF THIS DEVELOPMENT AND THE COMPLEXITY THE APPLICANT REQUESTED A FIVE YEAR REVERSION CLAUSE, AND WE WERE AGREEABLE TO THAT RECOMMENDATION.

THAT REQUEST, THE OTHER USES ON THE SITE, THE MUSIC HALL MAXIMUM HEIGHT OF FOUR STORIES, 80FT IN THE CINEMA,

[01:30:04]

CONDITION FOUR REQUIRES ACTIVE USES IN ALL THE FOR RENT BUILDINGS ON THE GROUND FLOOR SPACE ON STOREFRONT STREETS.

CONDITION FIVE ADDRESSES THE USES ALLOWED WITHIN THE MASTER PLAN, AND CONDITION SIX GETS MORE SPECIFIC ABOUT THE USES THAT ARE ACCESSORY TO RESIDENTIAL, OFFICE AND SPORTS AND ENTERTAINMENT USES, AND THERE IS A LONG LIST OF USES.

THERE ARE SOME PERMITTED BY RIGHTS AND SOME WITH A CONDITIONAL USE INDICATED NEXT TO THEM.

CONDITION SEVEN DEALS WITH THE OPEN SPACE. THEN WE GO INTO THE DESIGN CONDITIONS.

CONDITION EIGHT IS THE DETAILED STREET PLANTING PLAN WHICH WOULD REQUIRE A LANDSCAPE THEME.

THE THEME WOULD INCLUDE FLOWERING TREES AND SHRUBS OF SIMILAR COLOR.

MICHAEL. MICHAEL. YES. CAN YOU PUT THE NEXT SERIES OF CONDITIONS.

THANK YOU. THANK YOU. AGAIN, THE CONDITION EIGHT.

WHAT IS THE DETAILED STREET PLANTING WITH THE LANDSCAPE THEME WOULD REQUIRE FLOWERING TREES AND SHRUBS OF SIMILAR COLOR WITH VARYING BLOOM TIMES.

NINE THE TEN FOOT LANDSCAPE STRIP ALONG NORTH POINT CIRCLE.

TEN ADDRESSES SIZE OF TREE PLANTER PITS WITHIN THE DEVELOPMENT.

CONDITION 11 ADDRESSES THE ECO DISTRICT MEASURES.

CONDITION 12 ADDRESSES THE IMPROVEMENTS TO THE STORMWATER PARK ON THE EAST SIDE OF THE DEVELOPMENT.

AGAIN AS THE FIRST. THE NORTHERN HALF IMPROVED PRIOR TO A CO FOR THE FIRST FOR RENT BUILDINGS THE SOUTHERN HALF PRIOR TO CO FOR THE SECOND FOR RENT BUILDING CONDITION 13 REQUIRES A PUBLIC ART INSTALLATIONS THROUGHOUT THE DEVELOPMENT.

CULTURAL ARTS COMMISSION WOULD REVIEW REQUESTS FOR UNIQUE MURALS OR SCULPTURES.

THE PUBLIC ART WILL INCLUDE SCULPTURES, MURALS, WATER FEATURES, ECO DISTRICT MONUMENTS AND DISTRICT THRESHOLDS, AND OTHER SIMILAR IMPROVEMENTS. AND ONE PUBLIC ART INSTALLATION WILL BE REQUIRED CONCURRENT WITH EACH COE FOR A FOR RENT BUILDING 14 2500 SQUARE FOOT CIVIC SPACE AT THE CORNER OF NORTHPOINT CIRCLE AND NORTH POINT DRIVE.

DON'T HAVE MY SITE PLAN? I WAS GOING TO POINT THAT OUT ALSO AT THE CORNER OF NORTH POINT CIRCLE AND NORTH POINT CENTER EAST.

SO THAT'S ON THE EAST AND WEST MAIN ENTRANCES TO THE DEVELOPMENT.

15 REQUIRES AN INTERACTIVE WATER FEATURE. 16.

THE. AS THE. THE DEVELOPER AGREED TO DO, THE NORTH POINT MALL CAROUSEL WILL BE SAVED AND INCORPORATED INTO THE DEVELOPMENT.

17. ADDRESSES RETAINING WALLS AND ARCHITECTURAL FACADE TREATMENT ON THOSE WALLS.

18 REQUIRES A DEDICATED SPACE FOR GEORGIA TOURISM VISITOR KIOSK.

19 ADDRESSES STREET FURNITURE WITHOUT. WITHIN THE DEVELOPMENT.

IN CONDITION 20 REQUIRES PRIOR TO THE LAND DISTURBANCE PERMIT THAT THE APPLICANT.

THE DEVELOPER SUBMIT FOR DESIGN REVIEW BOARD APPROVAL AND.

IT SPECIFIES THAT WOULD INCLUDE ELEVATIONS OR ARCHITECTURAL THEMES, STREET AMENITIES AND FURNISHINGS, STREETSCAPE AND ALLEYWAYS, ALLEYWAY STANDARDS AS WELL AS ENTRANCE TREATMENTS, SIGNAGE, STOREFRONTS AND LANDSCAPING.

21 ADDRESSES. SIGNAGE SIGNAGE VISIBLE FROM THE PUBLIC RIGHT OF WAY SHALL COMPLY WITH A DRB APPROVED MASTER SIGN PACKAGE FOR THE DEVELOPMENT.

VERY SIMILAR TO WHAT WE DID AT AVALON AND OTHER MIXED USE DEVELOPMENTS.

SIGNAGE NOT VISIBLE FROM THE PUBLIC RIGHT OF WAY IS NOT SUBJECT TO THE CITY'S SIGN REGULATIONS.

THAT IS WHAT IS STATED IN THE OUR SIGN CODE, BUT SHALL BE CONTEMPLATED WITHIN THE MASTER SIGN PACKAGE.

OFF PREMISES SIGNAGE SHALL BE PROHIBITED. PROHIBITED EXCEPT IN AREAS NOT SUBJECT TO THE CITY SIGN REGULATIONS AND IN EXISTING OFF PREMISES SIGN EASEMENTS IN EXISTENCE AT THE TIME OF THIS MASTER PLAN AMENDMENT.

SO THERE ARE SOME OFF SITE SIGNAGE EASEMENTS, LIKE AT THE CORNER OF HAYNES BRIDGE AND NORTH POINT PARKWAY.

THAT THE PROPERTY OWNER HAD ACCESS TO 22 ADDRESSES AWNINGS AND OVERHEAD STRUCTURES THROUGHOUT THE DEVELOPMENT TO SHADE PEDESTRIANS

[01:35:06]

24 ADDRESSES THE ORIENTATION OF BACK OF HOUSE FUNCTIONS TO KEEP THOSE OUT OF THE PUBLIC VIEW.

25 REQUIRES UTILITIES AND TRANSFORMER SYSTEMS TO BE PLACED UNDERGROUND, EXCEPT WHERE PERMITTED AT GRADE IF THEY'RE SCREENED.

CONDITIONS. 26 THROUGH 40. ARE THE TRANSPORTATION CONDITIONS NOT IDENTIFIED AS PART OF THE DRI OR DEVELOPMENT OF REGIONAL IMPACT? THOSE ARE AT THE VERY END.

26 IN THAT AREA OR WELL OUT OF THESE CONDITIONS, THEY REQUIRE A PICKUP AND DROP OFF AREA WITHIN THE DEVELOPMENT.

IT ALLOWS FOR THE APPLICANTS. PROPOSED STREETSCAPES THAT I SHOWED YOU EARLIER REQUIRES ENHANCED PEDESTRIAN CROSSINGS AND BICYCLE CONNECTIONS THROUGHOUT THE SITE.

IT ADDRESSES THE ALPHA LOOP GOING THROUGH THE DEVELOPMENT, REQUIRING A BIKE SHARE STATION ALONG THE ALPHA LOOP, UPGRADING TO EXISTING BUS STOPS WITH MARTA BUS SHELTERS.

IT TIES MINIMUM PARKING REQUIREMENTS TO THE SUBMITTED PARKING STUDY PREPARED BY KIMLEY-HORN DATED JULY 21ST, 20, 2026. PRIOR TO THE ISSUANCE OF A LAND DISTURBANCE PERMIT, PRELIMINARY ON SITE AND OFF SITE PARKING AGREEMENTS MUST BE SUBMITTED TO THE CITY. FINAL RECORDED PARKING AGREEMENTS WILL BE REQUIRED PRIOR TO A C O FOR THE FOR THE ARENA.

THERE ARE CONDITIONS THAT REQUIRE THE APPLICANT TO WORK WITH THE CITY.

MARTA AND GDOT TO COLLABORATE ON THE EXPRESS LANE TRANSIT STATION ALONG GEORGIA 400.

PRIOR TO LANE DISTURBANCE PERMIT, SPECIAL EVENT TRANSPORTATION MANAGEMENT PLANS TO BE COORDINATED WITH CITY STAFF.

DEVELOP DEVELOPER TO CONSTRUCT A SOUTHBOUND RIGHT TURN LANE AT MALL ACCESS B DRIVEWAY.

THE INTERSECTION WITH NORTHPOINT PARKWAY DEVELOPER TO INCREASE THE EASTBOUND LEFT TURN LANE AT NORTH POINT PARKWAY AND ENCORE PARKWAY AT PRIVATE DRIVE DRIVEWAY. INTERSECTION EIGHT CHANNELIZE.

THE SOUTHBOUND RIGHT TURN MOVEMENT TO MAKE FREE FLOW AT HAYNES BRIDGE AND NORTH POINT DRIVE, UPGRADING SIGNAL HEADS AT MANSELL ROAD AND NORTH POINT PARKWAY, RESTRIPING A SOUTHBOUND SHARED THROUGH LEFT LANE AND PROVIDE DUAL ENTRY FOR THE NORTHBOUND AND SOUTHBOUND APPROACHES AND CONSTRUCT AND INSTALL TRAFFIC CONTROL MEASURES IDENTIFIED IN THE EVENT TRAFFIC MANAGEMENT PLAN. CONDITIONS 41 THROUGH 58 ARE THE FIRE AND POLICE CONDITIONS.

THE PUBLIC SAFETY CONDITIONS. KATHY HAS GONE OVER THOSE, SO I DON'T WANT TO GO OVER EVERYTHING THERE, BUT PROVIDING EMERGENCY ACCESS, PROVIDING FIRE SAFETY OFFICERS FOR EVENTS COORDINATING WITH THE CITY ON STREET CLOSURES, EVENT OPERATIONS, THE STANDARDS OF COVERAGE STUDY THAT KATHY MENTIONED.

PROVIDING REMOVABLE OR RETRACTABLE BOLLARDS WITHIN THE PEDESTRIAN OR EVENT CONTROLLED AREAS, PROVIDING THAT PUBLIC SAFETY SUBSTATION SPECIAL AND IN ALLOWING SPECIAL INSPECTIONS AND REQUIRING THIRD PARTY REVIEW.

CREATING A PUBLIC SAFETY LIAISON COMMITTEE TO COORDINATE WITH THE CITY.

REQUIRING INSTALLATION OF CLOSED CIRCUIT TV CAMERAS THROUGHOUT THE DEVELOPMENT AND INTEGRATION INTO THE PUBLIC SAFETY SERVICES NETWORK, PROVIDING A SECURITY PLAN AND THE DEVELOPER ENTERING INTO A FIRST RESPONDER PARTNERSHIP AGREEMENT MANDATING EVENT LEVEL COORDINATION WITH ALPHARETTA POLICE DEPARTMENT. MICHAEL, CAN YOU SWITCH THE.

OTHER CONDITIONS 59 DEDICATING A 20 FOOT UTILITY EASEMENT.

FULTON COUNTY FOR AN EXISTING 16 INCH WATER MAIN WITHIN NORTH POINT CIRCLE.

16 ON SITE CONSTRUCTION TRAILER TO PROVIDE OFFICE SPACE FOR TWO CITY EMPLOYEES.

[01:40:01]

AND THAT CONCLUDES OUR PRESENTATION. IF YOU HAVE QUESTIONS.

MYSELF, KATHY COOK AND BRIAN BULLOCK ARE HERE TO ANSWER ANY OF YOUR QUESTIONS.

THANK YOU. FEEL LIKE YOU'RE DRINKING FROM A FIRE HOSE, BUT.

I JUST WANT TO THANK STAFF FOR THE WORK THAT YOU DO FOR THOSE IN THE AUDIENCE AND THOSE LISTENING.

OTHERWISE, WE HAVE A 664 PAGE PACKAGE FOR THIS APPLICATION, AND THE PLANNING COMMISSIONERS HAVE TAKEN THE TIME TO REVIEW THIS. STAFF HAS WORKED VERY HARD ON THIS APPLICATION, AND WE APPRECIATE COMMUNITY DEVELOPMENT AND THE ENTIRE CITY.

I KNOW PUBLIC SAFETY IS INVOLVED IN THIS FOR THEIR DILIGENCE IN PUTTING A PACKAGE LIKE THIS TOGETHER.

IT TAKES A LOT OF TIME, A LOT OF RESEARCH, A LOT OF THOUGHT.

AND THAT'S HOW I SEE THIS SO BEAUTIFUL BECAUSE WE DO PLAN WELL AND CITIZEN COMMUNITIES FEARFUL LACK OF VISION AND PLANNING AND THEY DO A VERY THOROUGH JOB. SO THANK YOU FOR THAT.

I'M GOING TO ASK THE COMMISSIONERS WHETHER THEY WANT TO TAKE A BREAK BEFORE THEY ASK QUESTIONS.

WE'VE BEEN SITTING FOR ABOUT AN HOUR AND 40 MINUTES.

DO YOU WANT TO TAKE A BREAK OR ASK QUESTIONS FIRST BEFORE WE ASK THE APPLICANT TO COME FORWARD? YOU HAVE TWO SECONDS TO RESPOND. YOU'RE GOOD.

YEAH. OKAY. SO, CHAIRMAN, THE APPLICANT WILL COME FIRST.

WE WILL WE'LL ASK MICHAEL QUESTIONS IF YOU HAVE ANY, AND THEN WE'LL ASK THE APPLICANT TO COME TO MAKE THEIR PRESENTATION.

AND SO YOU HAVE AN OPPORTUNITY TO TAKE A BREAK NOW OR AFTER THE APPLICANT PRESENTS.

ALL RIGHT. SEEMS LIKE EVERYBODY IS OKAY. ALL RIGHT.

ANY QUESTIONS FOR MICHAEL? I THINK I HAVE A FEW THAT I WOULD LIKE TO ASK.

ONE IS IS THIS AN ALL INCLUSIVE PACKAGE OR NOTHING? WE HAVE TO HAVE THE NHL ARENA AND THE TRAINING FACILITY AND ALL THE OTHER USES FOR THIS TO WORK.

YES. YOU HAVE A SITE PLAN SPECIFIC CONDITION.

THERE IS AS WE NOTED WITH ONE CONVERSATION WITH A PLANNING COMMISSIONER TODAY THERE WAS SOME CONCERN ABOUT THE REVERSION. I'M SORRY, THE CONCURRENCY CONDITION TYING IT ONLY TO THE FOUR RENTS.

BUT THE INTENTION IS THAT IT IS TIED TO AN APPROVAL OF THE NHL AT THIS LOCATION.

THE DEVELOPMENT. THANK YOU. AND THE APPLICANT MAY EXPAND ON THIS.

WITH RESPECT TO RESIDENTIAL PARKING. IS THERE GOING TO BE DEDICATED PARKING FOR THOSE WHO LIVE THERE DURING EVENTS? BECAUSE YOU DON'T WANT PARKING TO BE TAKEN BY OTHERS AND THEY HAVE NOWHERE TO PARK AND THAT'S WHERE THEY LIVE.

YEAH. SO IN THE PARKING STUDY, THE PARKING STUDY IDENTIFIES THAT BOTH RESIDENTIAL AND HOTEL USES WILL HAVE DEDICATED OR NESTED PARKING.

THE NESTED I WOULD HAVE TO DEFER TO THE APPLICANT'S TRAFFIC ENGINEERS TO REALLY EXPLAIN HOW THAT WORKS.

BUT THAT IS STATED WITHIN THE PARKING STUDY, IF I RECALL CORRECTLY.

THANK YOU. YOU MENTIONED 41 GAMES. IS THAT ABOUT RIGHT.

YES. BUT THE OTHER EVENTS THAT ARE GOING TO BE HOSTED AT THE ARENA WITH RESPECT TO PARKING, AND THERE IS GOING TO BE A REQUIREMENT FOR ADDITIONAL PARKING DURING THOSE TIMES.

ARE THE AGREEMENTS FOR OFF SITE PARKING GOING TO COVER THOSE TIMES ALSO? YES, THAT THAT WOULD BE THE INTENTION. SO THERE'S THE 41 GAMES HOME GAMES PER YEAR.

WE DO KNOW THAT THERE ARE SOME LARGER EVENTS.

[01:45:01]

I THINK OUR SPORTS CONSULTANT INDICATED THAT ABOUT 96 DAYS OUT OF THE YEAR, WHICH I THINK IS CLOSER TO ABOUT 23, 26% OF THE YEAR, BUT STILL, IT'S THE MAJOR EVENTS WOULD BE SERVED BY THE OFF SITE PARKING, BECAUSE IT IS JUST A FRACTION OF THE TOTAL YEAR THAT THE ARENA WOULD BE OPERATING.

ALL RIGHT. I KNOW THIS IS NOT A PERFECT SCIENCE WHEN YOU'RE DOING PLANNING FOR A DEVELOPMENT LIKE THIS, BUT I'M SURE YOU'VE DISCUSSED WITH THE APPLICANT AND DONE SOME RESEARCH REGARDING THE MIX OF USES AND THE DENSITIES THEREOF.

WITH RESPECT TO RESIDENTIAL, I DID NOT SEE SINGLE FAMILY UNITS THERE.

IT WAS THERE THE DISCUSSION HAD. AND WHERE DID YOU LAND ON IT? CERTAINLY. I MEAN, THAT WAS BROUGHT UP TO THE APPLICANT EARLY ON.

IF THERE WAS ANY POSSIBILITY OF PROVIDING BOTH, YOU KNOW, A FOR SALE PRODUCT WITH THE FOR RENT PRODUCT, THE APPLICANT DID MOVE FORWARD WITH A REQUEST FOR ALL FOR RENT.

AND I THINK IT'S PROBABLY BETTER EXPLAINED OR RESPONDED TO BY THE APPLICANT AS TO THE REASONS WHY THEY CAME FORWARD WITH JUST THE FOR RENT AND SOME OF THE QUESTIONS I'M ASKING SO THEY CAN HEAR THEM AND RESPOND WHEN THEY PRESENT.

SO YEAH. ARE YOU THE FLOOR FOR THE COMMISSIONERS IF THEY HAVE ANY QUESTIONS AND I MAY HAVE OTHER QUESTIONS LATER.

THANK YOU. FRANCIS. YES. MICHAEL IN THE CONDITIONS I MEAN IN, DURING SOMEWHAT AT THE BEGINNING OF THE PRESENTATION AND I'LL JUST CALL IT THE STAIR STEP OF HOW MANY APARTMENTS ARE GOING TO BE.

AND I BELIEVE 600 BY 2029 IS THE PROPOSAL. 785 BY 2030 1085 BY 2032. AND THEY'RE ASKING FOR 1385 AND 2034. THAT'S NOT PART OF THE CONDITIONS. THOSE ARE THINGS THAT WE NEED TO PUT IN.

IF WE PUT IN CONDITIONS, IF ASSUMING THAT WE MOVE TO APPROVE THIS, WE CAN ADJUST IT EVEN THOUGH WE DON'T HAVE UNLESS I MISSED IT, YOU DON'T HAVE THE STAIR STEP.

WHAT I WAS TOLD WITH THOSE NUMBERS WERE CORRECT.

SO IN THE FOR RENT CONDITION, WE REFERENCE THIS TABLE 11 ON PAGE 17 OF THE STAFF REPORT.

SO THAT'S HOW WE TIE IT TO THAT. OKAY. DOES THAT ANSWER YOUR QUESTION.

OKAY. WELL NOT ALL OF THEM, BUT DO YOU KNOW WHEN THE PROJECTION IS ASSUMING THAT WE GET AN NHL FRANCHISE IN THIS AREA, WHEN THE ARENA WOULD BE COMPLETED OR PROJECTED TO BE COMPLETED? I DON'T HAVE THAT INFORMATION. THE APPLICANT MAY HAVE MORE INFORMATION ON THAT.

THANK YOU. THANK YOU. ANY OTHER QUESTIONS? MICHAEL, I HAD A QUESTION AND THAT IS ABOUT ONE ABOUT THE INFRASTRUCTURE. YOU THESE THINGS ARE COMING OR MAYBE COMING.

AND THEN A NATURAL QUESTION MAY BE, HEY, ARE YOU GOING TO HAVE TO DIG UP THE STREETS OR IS THERE ENOUGH WATER AND SEWER CAPACITY? YOU KNOW, WHAT'S GOING TO HAPPEN WITH THAT IS I HAVE ANOTHER QUESTION, BUT WHAT I'LL LET YOU ADDRESS THAT.

WHAT IS GOING TO HAPPEN IS THE WATER AND SEWER CAPACITY ENOUGH OR IN THE PROCESS THAT WE'RE GOING TO SEE HALF THE STREETS AROUND NORTH POINT TORN UP? GREAT QUESTION, AND I APOLOGIZE. I DIDN'T ADDRESS THAT IN THE PRESENTATION.

SO WE DO SEND PUBLIC HEARING REQUESTS. FULTON COUNTY TO PROVIDE A REVIEW OF WATER AND SEWER.

THE ONLY THING REALLY THAT FULTON COUNTY CAME BACK WITH IS THAT THEY WOULD LIKE THAT EASEMENT OVER THAT EXISTING WATER LINE.

SO THEY SAID THAT THE THE EXISTING WATER AND SEWER CAPACITY IS ABLE TO SERVE THIS DEVELOPMENT.

THEY WERE JUST ASKING FOR THAT EASEMENT OVER THE WATER LINE.

SECOND PART, THAT IS, IF AN ARENA OR A INDOOR STADIUM IS BUILT, 17000 PEOPLE, WE HAVE THE POLICE OR I'M GOING TO CALL IT, SAY, PUBLIC SAFETY OVER AT VERIZON NOW, HARRIS BANK AMPHITHEATER.

SEEMS LIKE I HAVEN'T BEEN THERE RECENTLY A LOT, BUT I KNOW THAT THE POLICE PRESENCE IS ENOUGH, PROBABLY WITH ALPHARETTA STAFF, ALPHARETTA POLICE OR PUBLIC SAFETY, WHICHEVER IS THERE.

WHAT HAPPENS WHEN YOU HAVE 17,000 PEOPLE AND YOU HAVE A POLICE DEPARTMENT OR PUBLIC SAFETY DEPARTMENT THE SIZE OF ALFREDO,

[01:50:03]

BUT ULTIMATELY, I THINK AND KATHY, MAYBE YOU HAVE MORE TO SAY ON THAT.

YEAH. I MEAN, WE PUT CONDITIONS IN THERE TO MAKE SURE THAT THERE IS COORDINATION.

SO ALL OF THAT'S REQUIRED PRIOR TO THE LAND DISTURBANCE PERMIT THAT WE HAVE THAT COORDINATION IN PLACE.

SO THERE'S ABOUT 18 CONDITIONS THAT DEAL WITH THE PUBLIC, WITH PUBLIC SAFETY, FIRE AND POLICE TO MAKE SURE THAT THEY HAVE WHAT THEY NEED TO MAKE SURE THAT THEY CAN RUN THOSE EVENTS. WE HAVE THE REQUIREMENTS FOR THE OFF DUTY PAYING THE OFF DUTY OFFICERS, BUT THERE'S ALSO REQUIREMENTS THAT THEY HAVE FSO OFFICERS WITHIN THE SITE AND IT'S A PER POPULATION IS THE REQUIREMENT.

SO THERE'S AN OFFICER I THINK IT'S FOR EVERY 1250 PEOPLE.

SO WE DID ADDRESS THAT. YOU'RE EXACTLY RIGHT THAT WE NEED TO MAKE SURE THAT THERE'S THE COORDINATION.

AND I WANT TO MENTION WE HAVE THE FINEST PUBLIC SAFETY OFFICERS ANYWHERE IN ALPHARETTA.

DO A VERY GOOD JOB, TOO. EXCELLENT. YES. THANK YOU.

MICHAEL, A COUPLE OF QUESTIONS. AND ACTUALLY, KATHY, I MIGHT NEED YOU TO HAVE YOUR REVISED ALPHA LOOP SITE PLAN THAT YOU SHOWED US EARLIER, BUT I'LL ASK MICHAEL SOME QUESTIONS FIRST.

JUST TO FOLLOW UP ON THE CHAIRMAN'S POINT ABOUT THE DEVELOPMENT BEING CONTINGENT ON THE AWARD OF A NHL FRANCHISE IS YOUR SUGGESTION THAT THAT, THAT WE DENOTE THAT IN THE, IN THE FIRST CONDITION HERE THAT WE HAVE FOR THE 74 PLUS CONDITIONS? I MEAN, IF YOU, IF YOU WANT THAT, I MEAN, YOU KNOW, OUR RECOMMENDATION WAS CONTINGENT THAT THE RENTAL COULD NOT GET STARTED UNTIL FRANCHISE WAS AWARDED.

WE KNOW THAT IT'S VERY UNLIKELY THAT THEY'RE GOING TO MOVE FORWARD IF THE FRANCHISE IS NOT AWARDED, BECAUSE OF COURSE THAT WOULD CAUSE HAVING TO MOVE RETAILERS TEARING DOWN A MALL.

BUT YOU COULD CERTAINLY ADD THAT IF YOU WANTED IT TIED TO THE ENTIRE DEVELOPMENT, THE HOTELS, EVERYTHING TO MAKE SURE THAT IT DIDN'T MOVE FORWARD.

OH, WE'LL CHAT AS A BOARD ABOUT THAT, BUT I JUST WANTED TO MAKE SURE I UNDERSTOOD WHERE IT WOULD GO IF WE WERE IF WE HAD CONSENSUS ON THAT.

KATHY, THE, THE, THE ALPHA LOOP RENDERING THAT YOU SHOWED WITH A ULTERIOR ROUTE AROUND THE STORMWATER PARK, WHICH I REALLY LIKE.

BUT I HAVE A QUICK QUESTION BECAUSE LOOKING AT THE SITE PLAN, ONE OF THE LAST SITE PLANS THAT WE SAW WHEN YOU GO DOWN TOWARDS THE I GUESS SOUTH PART OF WHERE THE LOOP IS CONNECTING TO NORTH POINT TO ENCORE.

THE SITE PLAN THAT I'VE SEEN HAS A PARK ON BOTH SIDES OF THE LOOP.

AND I ONLY SEE A PARK WHERE, WHERE YOU'VE GOT BIKE VALET, THERE'S A PARK THERE, BUT ON THE OPPOSITE SIDE OF THE LOOP, ON A PREVIOUS SITE PLAN, THERE WAS ALSO A COMMUNITY PARK WHERE THERE'S SURFACE PARKING RIGHT NOW.

OH, HERE YOU'RE TALKING ABOUT. NO. I'M SORRY. HERE YOU GO. OH.

OKAY. YES. AND THIS. SO YOU'RE ASKING IF THIS. YES. SO WE DID PUT THIS ON AN OLD SITE.

OKAY. SO SORRY. SO THAT'S A GOOD POINT. YES. SO THE NEW SITE PLAN DOES HAVE GREEN HERE, RIGHT? WHICH IS IMPORTANT. OF COURSE, IF YOU'RE, IF YOU HAVE THE ALPHA LOOP, YOU WANT TO MAKE SURE THAT YOU CONTINUE WITH THAT.

THANK YOU FOR THAT CLARIFICATION. I THINK THAT'S IT FOR ME RIGHT NOW.

ALL RIGHT. CAN CAN WE GO BACK TO ITEM NUMBER ONE BECAUSE I'M SORRY, I'M A LITTLE BIT CONFUSED ON THE.

SO IF WE DON'T PUT THAT CONDITION IN NUMBER ONE, KATHY, WHAT CAN BE BILLED IF THE IF THE HOCKEY DOES NOT GET APPROVED? YEAH. SO ARE YOU YOU'RE TALKING ABOUT THE FOR THE FOR RENT RENTAL RIGHT NOW HAS THE REQUIREMENT THAT IF THE NATIONAL HOCKEY LEAGUE AWARDS A FRANCHISE TEAM TO THE NORTH POINT SITE UP TO 1385 FOR RENT UNITS SHALL BE

[01:55:06]

IF YOU KNOW, A FRANCHISE IS NOT AWARDED. SO IF YOU ARE CONCERNED THAT THEY COULD GET STARTED AND BUILD HOTELS AND MOVE FORWARD WITHOUT A FRANCHISE, YOU COULD CERTAINLY CHANGE THAT TO.

AND THE ATTORNEY CAN HELP ME, BUT IT MAY BE, YOU KNOW, DEVELOPMENT REGULATIONS SHALL BE AS FOLLOWS.

ON NUMBER THREE, YOU JUST ADD ALL SUBJECT TO AWARD OF AYE.

OKAY. SO JUST TO BE CLEAR, IF WE DON'T ADD THAT CONDITION, THEN THE DEVELOPER COULD THEN GO AHEAD AND BUILD.

THEY COULD WITHOUT THAT CONDITION, THEY COULD GO AHEAD, REDEVELOP THE MALL, THEY COULD ADD THE 20 STORY HOTELS, THEY COULD ADD RETAIL, COMMERCIAL ALONG THE FRONT.

I MEAN, TELL ME WHAT THEY CAN DO. YEAH, BUT I MEAN, THERE'S STILL CONCURRENCES.

SO. SO IF THE THE WAY THAT IT'S WRITTEN, WHICH IT'S TIED TO THE RENTAL, IF YOU WANTED TO TIE IT TO THE OTHER USES, YOU CAN CERTAINLY TIE IT TO. BUT WHY, WHY DIDN'T WE? BECAUSE WE KNOW THAT A DEVELOPER IS NOT GOING TO TELL.

TEAR DOWN A ONE POINT 3,000,000 SQUARE FOOT MALL IF THERE'S NOT A RENTAL COMPONENT.

I MEAN, IT IS POSSIBLE. SO IF YOU WANT TO COVER THAT, YOU CAN PUT THAT AS WITH NUMBER THREE, DEVELOPMENT REGULATION SHALL BE AS FOLLOWS. AND I DON'T KNOW IF OUR ATTORNEY THINKS IT IT COULD BE ADDED ALL SUBJECT TO AWARDING OF A FRANCHISE. AND YOU WOULD ADD THAT IN NUMBER THREE BEFORE ALL THE DEVELOPMENTS NUMBERS ARE LISTED.

YEAH. IT COULD BE BROKEN OUT INTO A SEPARATE ENUMERATION.

LIKE WHAT WE CURRENTLY HAVE IS A THROUGH G. WE COULD PUT THAT AS A IF THAT'S WHAT THE COMMISSION DESIRES.

YEAH. AND IT'S A PRETTY BIG MAZE THE WAY THAT WE PUT IT.

YOU KNOW THAT YOU CAN ONLY BUILD HALF OF THE APARTMENTS WITH.

YOU HAVE OTHER CONCURRENCES TO BUILD. SO THERE WOULD BE A STOPPING POINT.

BUT YOU'RE RIGHT, THERE COULD BE A MOVE 100% WITHOUT A FRANCHISE.

AND THEN YOU THERE WAS A DISCUSSION AND I THINK THERE HAS BEEN SEVERAL OF US THAT ASK ABOUT THE FOR SALE COMPONENT, BUT THERE'S BEEN NO MOVEMENT ON THAT. AND I'M ASSUMING YOU'RE IN AGREEMENT WITH THAT, THAT THERE'S, YOU'RE OKAY WITH NOT HAVING ANY FOR SALE UNITS ON THIS PLAN.

WE DID NOT RECOMMEND FOR SALE. AND AGAIN, YOU KNOW, IF IF THAT MAY BE A QUESTION FOR THE APPLICANT AS TO TIMING.

WE DID, WE DID RESEARCH, OTHER DEVELOPMENTS AND WE ALSO LOOKED AT THE BATTERY THAT IS JUST NOW ADDING A CONDO PRODUCT. THAT'S 54 OF THEM. BUT, YOU KNOW, IT'S TEN YEARS LATER.

WE ALSO KNOW THAT A LOT OF TIMES THERE'S A THE DEVELOPMENT HAS TO HAPPEN FOR PEOPLE TO SEE THAT IT'S A GOOD PLACE TO LIVE AND IT'S COMPLETE.

AND YOU DO SEE THAT ADDITION OF FOR SALE. AND THAT'S JUST STAFF'S REASONING 100%.

YOU NEED TO ASK THE APPLICANT, I THINK THE BATTERY YOU'RE REFERRING TO, THE HENRY THAT'S BEING BUILT.

YEAH, THAT'S KIND OF A THAT'S NOT ON THE BATTERY.

I BELIEVE IT'S OFF PREMISE. WELL, RIGHT. IT'S CONNECTED.

IT'LL BE CONNECTED AND IT'S A BRIDGE, BUT IT'S 20 STORIES WITH 40 LUXURY CONDOS IN IT.

54. YEAH. RIGHT. OKAY. YEAH, YEAH. AND IT'S BEING BUILT BY BRAVES DEVELOPMENT COMPANY.

SO IT'S STILL PART OF THE BATTERY DEVELOPER. OKAY.

BUT AGAIN, GOOD QUESTION FOR FOR THE APPLICANT.

I HAVE A QUESTION AT THE END. ONE MORE ON THE 3031 REVISIT REVERSION.

WOULD STAFF BE OKAY WITH CHANGING IT BACK TO THE THREE YEAR WOULD BE 2029.

I MEAN, FIVE YEARS IS A LONG TIME. YEAH. WE JUST PUT THE FIVE YEAR BECAUSE THAT'S WHAT THE APPLICANT REQUESTED BECAUSE WE KNOW AND THEY CAN TALK ABOUT TIMING. I THINK THAT THERE'S A LOT OF DEMOLITION AND MOVING AND, YOU KNOW, MOVING RETAILERS SO THEY CAN TALK ABOUT THAT TIME FRAME.

THAT WAS REALLY PUT IN THERE AT THE APPLICANT'S REQUEST.

OKAY. THANK YOU. YOUR TIME. YES. MICHAEL, ON THREE D THE HOTELS.

[02:00:03]

SPLIT UP BETWEEN 350 AND 1 BUILDING AND 300 AND ANOTHER, AND I HEAR TALK ABOUT THE HYBRID HOTEL.

DID I HEAR YOU SAY YOU'RE NOT APPROVING THAT? YOU'RE NOT RECOMMENDING THE HYBRID HOTEL? YEAH.

THE WAY CONDITION THREE D IS WRITTEN, WE ARE RECOMMENDING THAT THE HOTELS BE MEET OUR HOTEL DEFINITION, WHICH IS BASICALLY A FULL SERVICE HOTEL. SO WE'RE NOT RECOMMENDING APPROVAL OF THE APPLICANT'S REQUEST FOR THE HYBRID HOTEL, BUT WE ARE RECOMMENDING THE TOTAL OF 650 ROOMS WITH THE HYBRID HOTEL PRIMARILY WAS EXTENDED.

STAY IS WHAT WE'RE TAKING OUT. SO THE HYBRID HOTEL DID HAVE A COMPONENT WITHIN THAT HOTEL WHERE YOU COULD DO LONGER TERM STAYS THAN THE TYPICAL HOTEL STAY, WHICH IS ON AVERAGE 7 TO 14 DAYS. THE HYBRID HOTEL WOULD ALLOW FOR LONGER STAYS UP TO ONE YEAR IF SOMEHOW THIS HYBRID HOTEL GETS PUT INTO PLACE. I THINK WE'LL HAVE TO REDO OUR APARTMENT COUNT ACCORDING TO THEIR.

ADVERTISING AND WHATNOT. THEY REFER TO THEIR EXTENDED STAY AS APARTMENTS AND NOT HOTEL ROOMS. AND THE RATE THAT I WAS GIVEN EARLIER, 70/30 SPLIT, WE COULD BE ADDING TO ANOTHER 100 APARTMENTS.

YEAH. BASED ON WHAT WE SEE HERE. SO IF IT SHOULD GO THROUGH, I THINK WE HAVE TO GO BACK AND LOOK AT THE NUMBER OF HOUSING UNITS THAT WE'RE GOING TO HAVE ON HERE. I THINK IT'S GOING TO GO SHOULD GO UP BECAUSE THEY REFER TO THEIR LONG TERM RENTALS AS APARTMENTS AS WELL.

AND AGAIN, WE'RE NOT RECOMMENDING THE HYBRID.

I UNDERSTAND, BUT SHOULD IT GO THROUGH. THAT'S ALL. THANK YOU.

I GOT ANOTHER QUESTION. WHILE WE'RE WHILE WE HAVE YOU GUYS UP HERE, LIKE ON THE BUILDING HEIGHTS.

I KNOW WHAT IS THE TALLEST BUILDING WE HAVE IN ALPHARETTA.

IT'S 14 STORIES. IT'S HOTEL AVALON, WHICH WAS APPROVED AT 14.

IT'S ACTUALLY IF YOU COUNT IT, IT'S 12. BUT THAT'S BECAUSE THE FIRST FLOOR IS, OF COURSE TALLER THAN A TYPICAL FALL.

AND THEN YOU SHOWED SOME VISUALS, WHICH I THINK IT'S THE FIRST TIME ANY OF US HAVE SEEN THE BUILDING HEIGHTS.

RIGHT? BECAUSE THAT'S NOT ALL THE APPROVED ADJACENT PROPERTIES.

OF COURSE, THE THE ADJACENT PROPERTIES. DO WE HAVE THAT? NO. I'M SORRY CATHY. LIKE THE VISUALS THAT YOU SHOWED EARLIER WITH THE SCALING OF THE HEIGHT OF THE BUILDINGS AND STUFF, I DON'T THINK ANY OF US HAVE SEEN THAT UNTIL TONIGHT.

THE THE APPLICATION IS IT IN THE APPLICATION? YES. I'M SORRY, IT'S 600 PAGES SO I MIGHT HAVE MISSED IT.

SO CAN YOU PUT THAT BACK UP A MINUTE. THE RENDERINGS.

YES. LIKE COULD YOU LET'S JUST PUT THIS. THE SITE PLAN MIGHT BE HELPFUL.

CAN YOU SHOW US VISUALLY AND POINT TO WHERE THE 20 STORY BUILDINGS WILL BE LOCATED ON THE SITE PLAN.

YEAH, IF YOU DON'T MIND. SO THE TWO HOTEL BUILDINGS ARE HERE, AND THOSE ARE BOTH 20 STORIES.

YES. OKAY. AND THEN MY UNDERSTANDING IS THIS RESIDENTIAL BUILDING WILL BE 20 STORIES WITH RETAIL UNDERNEATH.

YES. IT'S HARD TO TELL BECAUSE IT'S A CONCEPT AND I BELIEVE THIS ONE AS WELL WOULD BE 20 STORIES.

DO I HAVE THAT CORRECT? YES. YES. OKAY. AND THEN THERE WAS MENTIONED OF A SUPERMARKET LIKE A BOUTIQUE BODEGA OF SOME SORT.

WHERE IS THAT IDENTIFIED ON THIS? THAT IS, THAT LOCATION HAS NOT BEEN IDENTIFIED.

SO OUR CODE REQUIRES A NEIGHBORHOOD GROCERY WITH FOR RENT PRODUCT.

BUT THE APPLICANT HAS NOT IDENTIFIED EXACTLY WHERE THAT WOULD GO.

THAT COULD BE IN THE RETAIL SPACE, IN THE GROUND FLOOR OF THE RENTAL BUILDINGS.

I SUSPECT THAT WOULD BE THE MOST LOGICAL PLACE.

AND WE HAVE A MINIMUM SQUARE FOOT FOR FOR THAT TYPE OF THING.

KATHY. LIKE, I MEAN, THIS, THAT WOULD WE DO 3500 WOULD BE LIKE A BODEGA, RIGHT? THAT WOULD REALLY SUPPORT AND A DENSITY OF THIS SIZE, WOULD IT? YEAH. 3500 MEETS OUR CODE. BUT OF COURSE, I MEAN, WE'VE HAD, WE'VE HAD A LOT OF REQUESTS.

EVEN WHEN WE WERE GOING THROUGH THE NORTH POINT LCI, PEOPLE WANTED TO SEE MORE GROCERY.

I MEAN, IT'D BE NICE TO SEE A LARGER GROCER. WE DID PUT THE MINIMUM REQUIREMENT, BUT OF COURSE THAT'S SOMETHING.

ANOTHER QUESTION TO SEE IF THE APPLICANT COULD PROPOSE A LARGER GROCER AS A TRADER JOE'S.

YEAH, THAT'D BE PERFECT. YES. OKAY. ALL RIGHT.

THANK YOU. I'M JUST GOING TO MAKE A COMMENT BECAUSE SO GRATEFUL THAT YOU'RE ASKING ABOUT THE SCALE AND WHICH

[02:05:07]

THIS, THE FACT THAT WE'RE LOOKING AT THIS PLAN AND WE'RE STILL LOOKING AT A FLAT SITE PLAN, NOT A 3D TYPE OF SITE PLAN. WE DON'T SEE ANYTHING THAT, THAT THAT GIVES US SOME SENSE OF MASSING.

BUT I'VE BEEN ON PLANNING COMMISSION FOR A NUMBER OF YEARS AND HAVE LOOKED AT THE AVALON PLAN AND HAVE LOOKED AT OTHER MIXED USE PLANS, CITY CENTER, AND WE'VE ALWAYS HAD MUCH MORE DETAILED RENDERINGS AND INFORMATION SO THAT THE PUBLIC HAS AN OPPORTUNITY AS WELL AS US TO REALLY UNDERSTAND AND APPRECIATE THE SCALE.

AND YOU KNOW, THIS PICTURE IS, IS NICE, BUT. BUT WITHOUT A 3D SITE PLAN, I FIND IT TO BE VERY, VERY CHALLENGING TO BE MAKING SOME REALLY CRITICAL DECISIONS FOR A HUNDRED ACRE SITE.

SO THAT'S JUST A COMMENT. ALL RIGHT. I WOULD AGREE WITH KAREN.

ANY OTHER QUESTIONS? SORRY. I WOULD JUST FURTHER AGREE WITH KAREN ON THAT.

THIS HAS BEEN REALLY HARD. I WE DID ASK THE APPLICANT FOR A BALLOON TEST THREE WEEKS AGO, WHICH WE I DON'T THINK. WAS AVAILABLE OR APPROVED. AND I GUESS WE'RE GOING TO BE SEEING SOME KIND OF VISUAL TONIGHT.

BUT IT'S FRUSTRATING AS PLANNING COMMISSIONERS NOT TO HAVE MORE DETAIL.

THIS IS THE CONCEPTUAL PLAN. AND IT'S IT'S TOUGH.

IT'S TOUGH TO MAKE A LOT OF DECISIONS BASED ON CONCEPTS.

BUT THAT'S MY OPINION. ANY OTHER QUESTIONS? I HEAR NO FURTHER QUESTIONS AT THIS TIME. WE'RE GOING TO ASK THE APPLICANT TO COME FORWARD AND MAKE A PRESENTATION.

GOOD EVENING, MR. CHAIRMAN. PLANNING COMMISSIONERS.

I'M JULIE SELLERS, 1776 PEACHTREE ROAD AND EXCITED TO BE HERE TONIGHT ON BEHALF OF THE PROPERTY OWNER, NEW YORK LIFE AND THE APPLICANT, JAMESTOWN. BEFORE WE START OUR PRESENTATION AND START THE PUBLIC HEARING, WE DO HAVE A REQUEST, AS YOU ALL HAVE ACKNOWLEDGED.

AND I THINK AS THE STAFF HAS SHOWN, THIS IS A INVOLVED PROJECT.

IT'S A VERY EXCITING PROJECT AND WE DO HAVE MULTIPLE APPLICATIONS BEFORE YOU.

AND SO WE DO NOT BELIEVE THAT TEN MINUTES IS SUFFICIENT TIME FOR US TO PROVIDE YOU SOME OF THE INFORMATION THAT I THINK THAT YOU ARE LOOKING FOR, AS WELL AS WE KNOW THAT WE HAVE RESIDENTS IN THE AUDIENCE THAT ARE HERE TO SPEAK IN SUPPORT OF THIS.

AND SO WE WOULD ASK FOR THE COMMISSION TO ALLOW A TOTAL OF 40 MINUTES FOR THE PRESENTATION AND THE PUBLIC TO BE ABLE TO SPEAK IN SUPPORT, AND WE WOULD REQUEST THAT FIVE MINUTES OF THAT WOULD BE RESERVED FOR REBUTTAL, SO THAT IF THERE ARE THINGS THAT COME UP DURING THE PUBLIC HEARING THAT WE MIGHT BE ABLE TO BE ABLE TO ADDRESS THAT AT THE END.

SO THAT WOULD BE OUR REQUEST AS FAR AS THE ALLOCATION OF TIME.

ALL RIGHT, I'LL GRANT YOU 40 MINUTES AND WE'LL HAVE THE SAME AMOUNT OF TIME FOR THOSE IN OPPOSITION.

THANK YOU. THANK YOU. DO YOU WANT TO INCLUDE.

I JUST WANT TO MAKE SURE I GET THIS RIGHT. YOU WANT 40 MINUTES, BUT YOU WANT TO INCLUDE THE PEOPLE WHO ARE GOING TO FROM THE CITIZENS AS PART OF YOUR 40 MINUTES. MY UNDERSTANDING IS THAT THAT IS HOW THE RULES ARE SET UP THAT ARE TYPICALLY IT'S TYPICALLY TEN, BUT THAT'S YOUR PRESENTATION. US LIMITING PUBLIC COMMENT IS A WHOLE DIFFERENT CONVERSATION.

BUT IF YOU WANT TO PUT YOUR TIME IN 40 MINUTES, THAT'S THAT.

I, I'M ON BOARD WITH YOU. I WANT THE PUBLIC TO BE ABLE TO SPEAK THE WAY THAT THE STAFF AND THE CITY ATTORNEY HAD EXPLAINED IT TO THE APPLICANT TEAM IS THAT IT WAS THE CITY'S POLICY TO COMBINE THOSE.

SO WE JUST WANTED TO MAKE SURE THAT WE WERE ALLOTTING APPROPRIATE TIME FOR OURSELVES, AS WELL AS, AND PROBABLY MORE IMPORTANTLY, THE PUBLIC, TO ALSO BE ABLE TO SPEAK.

[02:10:03]

YEAH. STATE STATE LAW REQUIRES AT LEAST TEN MINUTES PER SIDE.

AT MINIMUM. THAT CAN BE INCREASED BY THE COMMISSION.

THAT DOESN'T. IT WOULD ONLY INCLUDE THE COMMENT IN FAVOR.

THAT'S CORRECT. IT WOULD NOT IT WOULD NOT INCLUDE COMMENTS OPPOSED.

OKAY. AND TO BE CLEAR, AS FAR AS THE APPLICANT, WE ARE FULLY SUPPORTIVE OF THE PUBLIC SPEAKING.

AND SO WE WOULD HOPE THAT IF THERE ARE ADDITIONAL.

WE DON'T WE DON'T KNOW HOW MANY PEOPLE ARE HERE IN SUPPORT.

WE ARE CERTAINLY NOT TRYING TO LIMIT THE TIME AND JUST WANTED TO MAKE SURE THAT WE WERE PROVIDING ENOUGH TIME BASED ON THE RULES THAT WERE UNDER EXPLAINED TO US.

OKAY, GREAT. WELL THANK YOU. BEFORE WE EXCUSE ME, WOULD YOU SET THE CLOCK FOR 40 MINUTES, PLEASE? YEAH. WELL, WILL THIS PART START? ALL RIGHT. OKAY. ALL RIGHT. I'M GOING TO TALK FAST.

GOOD EVENING. BEFORE I TURN IT OVER TO TIM PERRY, WHO'S THE CHIEF INVESTMENT OFFICER WITH JAMESTOWN.

WE WANT TO THANK THE STAFF. AS YOU ALL HEARD FROM A VERY LENGTHY AND DETAILED PRESENTATION.

WE HAVE 74 CONDITIONS. THERE ARE THREE CHANGES THAT WE HAVE HANDED OUT TO YOU.

THOSE WOULD BE THE THREE CHANGES TO STAFF CONDITIONS.

EVERYTHING ELSE WE CAN ABIDE BY. WE MIGHT NOT LOVE IT, BUT WE'RE GOING TO ABIDE BY IT.

SO THE THREE CONDITIONS THAT WE'RE ASKING TO CHANGE AS STAFF MENTIONED, WE ARE ASKING FOR THE HYBRID HOTEL.

THAT'S CONDITION THREE, CONDITION 12. WE ARE ASKING THAT THE DEVELOPER NOT TO BE RESPONSIBLE FOR DAILY MAINTENANCE OF THE PARK THAT'S DEDICATED TO THE CITY. AND IN 15. WE ARE IN AGREEMENT ON PROVIDING AN INTERACTIVE WATER FEATURE, BUT IN CONDITION 15.

IT WAS VERY SPECIFIC WITH THE LOCATION AND WE WOULD ASK FOR LATITUDE TO WORK WITH STAFF UPON FINAL DESIGN.

AND WITH THAT I'M GOING TO TURN IT OVER TO TIM.

MR. CHAIR COMMISSIONERS, THANK YOU SO MUCH FOR THE OPPORTUNITY TO COME BEFORE YOU TONIGHT.

IT'S A PLEASURE AND PERSONAL HONOR TO BE HERE AND PRESENT WHAT WE THINK IS THE MOST IMPORTANT ECONOMIC DECISION, PERHAPS IN THE HISTORY OF ALPHARETTA, CERTAINLY IN THE LAST 30 YEARS, MORE THAN GIVEN THAT THIS WOULD BE MORE THAN A 20% INCREASE IN THE TAXABLE DIGEST CURRENTLY IN THE CITY.

I SAY OUR PLEASURE BECAUSE IT IS ALSO MINE AS WELL.

I'VE SPENT 22 YEARS MOVING UP TO WITHIN SIX MILES OF NORTH POINT MALL IN 2003.

IT'S WHERE MY KIDS RODE THE CAROUSEL. IT'S WHERE WE SHOPPED FOR CLOTHES FOR HIGH SCHOOL GRADUATIONS.

AND IT'S AN EXCITING MOMENT TO BE PART OF BRINGING THE NEXT EVOLUTION TO NORTH POINT MALL.

WE DID NOT START THIS PROCESS WITH THE APPLICATION THAT WE THAT WE FILED.

WE STARTED THIS PROCESS SEVERAL YEARS AGO. SEVERAL YEARS AGO.

WE STARTED THIS PROCESS WITH LOOKING AT WHAT WE COULD ATTRACT, THINKING ABOUT WHAT WE NEEDED IN ORDER TO BRING TO THE PROPERTY, IN ORDER TO BRING THE COMMUNITY TO HAVE THE ECONOMIC BENEFIT, THE ECONOMIC INVESTMENT, ECONOMIC CHARITY FOR THE FUTURE, AS WELL AS WHAT WOULD BE ATTRACTIVE TO OWNERSHIP AND THE LARGE COMMITMENT IT WOULD TAKE TO GET AN EXPANSION OF A PROFESSIONAL SPORTS TEAM TO ALPHARETTA.

SLIGHT HISTORY. IT WAS 30 YEARS AGO, GIVE OR TAKE WHEN NORTH POINT MALL OPENED PRIOR TO THAT JUST PRIOR TO THAT, IT WAS WHEN GEORGIA 400 OPENED. MOST PEOPLE THINK IT'S BEEN THERE FOREVER, BUT IT'S OPENED IN 1993 BETWEEN 85 AND 285.

BEFORE THAT, THIS WAS 400 WAS KNOWN AS THE ALPHARETTA AUTOBAHN.

THERE WERE VERY FEW PEOPLE ON IT. AND BEFORE THAT, AS SOME OF YOU HAVE HEARD, IT WAS EVEN CLOSED TO FILM SMOKEY AND THE BANDIT.

BUT STARTING IN 93, THE GROWTH IN ALPHARETTA IN NORTH ATLANTA, GOT ITS FIRST BURST.

THERE WERE NO CLASS A OFFICE BUILDINGS. THE FIRST ONE BUILT WAS IN 1994.

FAST FORWARD 30 YEARS. THERE'S 20,000,000FT² OF OFFICE IN ALPHARETTA.

IRONICALLY, AT THE SAME TIME, THAT 30 YEAR PIPELINE ALSO SAW A TRIPLING OF THE POPULATION IN ALPHARETTA, AND PROJECTIONS OVER THE NEXT 25 YEARS OF A CONTINUED 22% GROWTH.

IN FACT, 25% OF THE ENTIRE GROWTH IN THE ATLANTA METRO AREA IS PROJECTED TO BE NOT IN FULTON, COBB AND GWINNETT, BUT IN THE COUNTIES NORTH OF WHERE WE ARE TODAY.

THIS GIVES US AN OPPORTUNITY. THIS GIVES US AN OPPORTUNITY TO THINK ABOUT NORTH POINT AND THE NORTH POINT DISTRICT IN THREE PHASES,

[02:15:02]

I'VE SPENT 30 YEARS FIGURING OUT WHAT TO DO. I'M IN THE 30 YEARS DOING IT AND I'M GOING TO ENJOY IT.

THE LAST 30 YEARS. ALPHARETTA HAS SPENT THE FIRST 30 YEARS WITH NORTH POINT MALL GROWING UP.

WE'RE 30 YEARS IN AND IT'S TIME TO PASS INTO THAT SECOND PHASE.

WE LOOKED AT THE COMP PLAN. AS I SAID, WE'VE BEEN AT THIS FOR A LONG TIME.

WE LOOKED AT THE COMP PLAN. WE THOUGHT ABOUT WHAT WE NEEDED TO DO AND ADJUSTED.

BENT CHANGED, ADOPTED THE PLANS IN ORDER TO MEET WHAT WE FELT LIKE.

SATISFIED THE FOUR MAJOR COMPONENTS OF THE COMP PLAN.

THAT BEING THE GROWTH. THOUGHTFUL. GOAL DIRECTED ACTIVITY CENTERS, ECONOMIC RESILIENCE PARKS AND TRAILS, EXTENSIONS AND CONNECTIONS, AND THEN NORTH POINT CAPITALIZING CATALYTIC REDEVELOPMENT, ACCELERATING BROADER INVESTMENT AND POSITIONING.

THE. FOR THIS. FOR REINVESTMENT. DIFFERENTIATING FROM AVALON AND DOWNTOWN AND STRENGTHENING THE VALUE AND THE FUTURE ECONOMICS FOR THE CITY. SO IN THIS PHASE. THE ARENA IS ESSENTIAL TO ATTRACT AN NHL TEAM. WE WANTED TO PUT TOGETHER THE BEST DEVELOPMENT PLAN FOR THE SERVICES AND FOR THE OTHER USES AROUND IT THAT WOULD ATTRACT THE OWNER AND THE INVESTMENT FOR THAT TEAM. BUT IT'S NOT JUST HOCKEY. IT IS EVENTS, AND IT IS EVENTS THAT ALL OF US CAN WEAVE INTO OUR LIVES, WHETHER IT'S SHOWS, CONCERTS, IT'S RODEOS OR IN A FEW WEEKS.

OVER IN GWINNETT, YOU CAN GO TO MONSTER JAM. I WOULD LOVE TO HAVE THAT. I HAVE GREAT MEMORIES OF MY KIDS GOING TO MONSTER JAM, BUT IT REINFORCES AND ATTRACTS RETAIL AND GUESTS AND CEMENTS AND FORTIFIES NORTH POINT FOR EVERYONE EVERY DAY. LIFE WILL UNFOLD AT NORTH POINT IN LAYERS.

IT'S MORNING COFFEE. IT'S AFTERNOON ERRANDS WITH THE COMMUNITY ICE.

IT'S DROPPING OFF YOUR CHILD OR GOING TO YOUR CLUB TEAM.

IT'S CELEBRATIONS. IT'S GOING BACK TO SCHOOL.

IT'S SHOPPING. AND I WAS TOLD ONCE BY A FRIEND IN THE SERVICE INDUSTRY THAT HE TELLS ALL OF HIS SERVERS, AND WE THINK OF THIS ACROSS THE WHOLE PROPERTY.

WE ARE PRESENT FOR PEOPLE'S MOST INTIMATE MOMENTS IN LIFE.

PEOPLE DO TEND TO GO OUT WHEN THEY ARE CELEBRATING WITH FRIENDS BEFORE A SHOW OR A BIRTHDAY OR WEDDING.

YOU'RE TAKING YOUR KIDS AND YOU'RE GETTING THEIR FIRST JERSEY, OR YOU'RE SLEEPING IN THE HOTEL WITH THEIR STUFFED ANIMAL FROM DISNEY ON ICE.

IT IS ALL ABOUT BEING THERE AND LAYERING THE EXPERIENCES, CREATING SOMETHING WHERE WE ARE PROTECTING AND GIVING THE CITIZENS PLACE TO ENJOY THOSE MEMORIES. THE DAY IN THE LIFE, ATTENDING A KIDS CLUB, COFFEE AND DOGS, STROLLING THE PARKWAY, GETTING ON THE ALPHA LOOP, GOING TO YOUTH SPORTS OUT OF TOWN GUESTS.

YOUR DAY HAPPENS HERE. AND WITH THAT, WE'RE GOING TO SHOW A QUICK FLY THROUGH.

WE GOT TO WORK ON THE SOUND SYSTEM. AS YOU CAN SEE, THIS IS AS STAFF SHOWED MARTA.

SO THERE WAS A BUS RAPID TRANSIT STOP, PEDESTRIAN DEDICATED BRIDGE ALL THE WAY OVER 400 THAT CONNECTS THE ALPHA LOOP INTO THE PROPERTY.

COMMON AREAS FOR ENTERTAINING, CELEBRATING, WATCHING GAMES TO TO HAVE CROWDS.

TO THE RIGHT OF THIS IS THE PERFORMING ARTS AND THE LIVE MUSIC.

YOU SEE PLAZAS WHERE WE CELEBRATE. YOU SEE PLAZAS THAT ARE LOCATED HERE WHERE YOU CAN RECREATE.

YOU'VE GOT BOULEVARDS TO STROLL, ICE, WATER FEATURES, AND VERY MUCH AN ALL INCLUSIVE PLACE THAT IS 3D.

AND AN UPDATE ON WHAT WE SHOWED THE DURING THE COMMUNITY MEETING LAST COMMUNITY MEETING.

BUT IT ALL COMES TOGETHER. EACH ONE OF THESE PIECES IN AN ECOSYSTEM GROUNDED IN WHAT NORTH POINT WAS THE CAROUSEL TO BRING THAT.

WE HAVE SO MANY MEMORIES ON THE. WALKING AROUND, THE STROLLING WITH YOUR KIDS, THE BACK TO SCHOOL SHOPPING AND BRINGS NOW ALL THESE ELEMENTS AND LAYERS OF LIFE INTO ONE PLACE.

IT. ALSO NOTE ON THE PLAN THERE. WE CAN TALK LATER THAT THERE ARE EXPRESS LANE TRANSIT EXITS DEDICATED OR.

WE'RE WORKING ON GETTING THOSE DEDICATED THAT WOULD ACCESS DIRECTLY IN AND OUT OF THE SITE FOR NORTH AND SOUTHBOUND TRAFFIC. SPORTS HAS CHANGED.

[02:20:07]

SPORT IS ABOUT THE SPORT EVENT AND SPORTING EVENT.

RETAIL WILL BE LAYERED. WE HAVE AMENITIES AND RETAIL.

I'M SORRY. WE'LL HAVE AMENITIES THAT ARE LAYERED INTO THAT EXPERIENCE WHERE YOU HAVE THE NOSTALGIC OF THE OLD.

YOU HAVE THE TENANTS AND THE EXPANSION OF THE NEW ALL WITH ALL WITH A NOD AND THE ABILITY TO BE THE REGIONAL ANCHOR FOR ENTERTAINMENT WITH RESPECT AND HOMAGE. AS YOU CAN SEE IN THIS TO SOME OF THOSE GREAT MEMORIES OF CHILDHOOD BEING THE CAROUSEL THAT ANCHORS ANCHORS IT ALL. COMPONENTS ACTIVE GREEN SPACE IS OUR LIFE IN MOTION.

CITYWIDE PARKS AND GREENWAYS. MORE THAN HALF OF THE RESIDENTS, ACCORDING TO YOUR COMP PLAN.

AND RESPONDENTS GO TO A PARK OR A TRAIL ONCE A WEEK OR MORE.

THIS CONNECTS THAT ALPHA LOOP FOR THE FIRST TIME ACROSS 400 INTO THE GREENWAY, PROVIDING THE CONNECTIVITY FOR ALL WHO USE IT.

PLACEMAKING DESIGNED FOR EVERY DAY, EVERY OCCASION.

WE DO IT EXTREMELY WELL ACROSS A PORTFOLIO AVALON DESIGNED AROUND CONNECTION AND COMMUNITY.

AND THERE AGAIN, FOR LIFE'S SPECIAL MOMENTS. WE'VE DONE SO MANY WEDDING PROPOSALS AT AVALON, AND OVER TIME, THAT'S WHAT BRINGS OUR COMMUNITY BACK TOGETHER.

DYNAMIC NEIGHBORHOOD RETAIL. THERE ARE STORES IN THE MALL THAT DO VERY WELL THERE.

THEY DO VERY WELL, BUT THEY DON'T HAVE ANYWHERE ELSE TO GO. WE'VE NOT DELIVERED A BETTER MOUSETRAP OR A BETTER PLACE FOR THEM TO LOCATE. LIKEWISE, WE'VE NOT DELIVERED GREAT PLACE FOR NEW RETAIL TO COME.

THAT ALIGNS WITH THE MALLS THAT ARE THAT ARE DOING SO WELL, THE STORES THAT ARE DOING SO WELL IN THE MALL.

SO WHERE WE'VE GIVEN OUR RETAILERS REALLY TWO CHOICES, EITHER KNOW WHERE TO GO OR KNOW WHERE TO COME.

AND REDEVELOPING NORTHPOINT GIVES BOTH OF THOSE NEW RELEVANCE FOR THE RETAIL THAT'S THERE.

NEW OPPORTUNITIES FOR RETAIL THAT'S RELEVANT AND EXPANDING GLOBALLY THAT THERE'S NOWHERE ELSE TO GO IN ALPHARETTA.

OFFICE ABOUT 72 100,000 105,000 PEOPLE COMMUTE EVERY DAY IN ALPHARETTA 72,000 NET BECAUSE 26,000 ALSO COMMUTE OUT. AS GROWTH IS NOT MET FROM AN OFFICE STANDPOINT, IT WILL MOVE ON.

YOU SEE WHERE THE POPULATION IS MOVING NORTH. THE OFFICE THAT WE PROPOSED IS NOT JUST FOR TENANTS THAT ARE LOOKING TO EXPAND, THAT MIGHT BE IN THE MARKET. WE UNDERSTAND NOT WANTING TO CANNIBALIZE, BUT THE MAJORITY IS FOCUSED ON ATTRACTING TENANTS WITH STATE ECONOMIC, CITY ECONOMIC DEVELOPMENT THAT ARE NOT ABLE TO BE ACCOMMODATED IN ALPHARETTA.

WHERE IS THERE A 200,000 SQUARE FOOT BLOCK FOR RELOCATION OR EXPANSION OF A CORPORATE TENANT? THEY DON'T HAVE THAT CHOICE IN ALPHARETTA. IF YOU LOOK AT THE MIXED USE ENVIRONMENTS WHERE TENANTS WANT TO BE, YOU CAN TAKE AVALON DOWNTOWN AND NORTH WINDS FOR AN EXAMPLE, WHERE 10,500 PEOPLE, 10,500 MORE EMPLOYEES ARE PRESENT THAN THEY WERE IN 2019 VERSUS WINDWARD AND MANSELL. TRADITIONAL OFFICE PARKS.

THAT NUMBER IS 7500. FEWER EMPLOYEES PRESENT FOOD AND BEVERAGE.

A BIG PART OF WHAT OF WHAT WE DO. IT'S DYNAMIC.

YOU'VE GOT DYNAMIC DEMANDS. YOU'VE GOT HEAVY SPORTS, YOU'VE GOT A SPORTS BAR, HIGH VOLUME CAST, FAST CASUAL BEFORE AN EVENT, PRE SYMPHONY DATES IN THE PERFORMING ARTS AND POST RECITAL PLACES TO DO AND TAKE THE GRANDPARENTS.

BUT SOMETHING FOR EVERYONE AND LASTS MOST SPECIAL MOMENTS.

HOSPITALITY. THE PROJECT THAT WE HAVE PUT FORTH WITH THE ARENA DEFINES THE PROPERTY AND THE PRODUCT THAT WE ARE PUTTING FORTH.

WITHOUT THAT AND TO SOME OF THE EARLIER QUESTIONS.

FULL SERVICE HOTELS DON'T MAKE SENSE. OTHER ITEMS THAT NEED TO FEED OFF OF THAT DEMAND GENERATION DON'T MAKE SENSE.

BUT WITH THE PRODUCT OF THE PROJECT WE PUT FORWARD, THIS IS THE PRODUCT THAT MAKES SENSE.

AND WHAT YOU SEE CONSISTENT, WHETHER IT'S THE BATTERY, OTHERS IS FULL SERVICE, SELECT SERVICE, AND SOME SORT OF MORE FLEXIBLE STAY FOR BUSINESSES THAT WANT THAT HAVE MORE HYBRID DEMANDS AND MORE BUSINESS TRAVEL.

RESIDENTIALLY IN THE LAST FIVE YEARS, MORE THAN THE NUMBER OF 25 TO 35 YEAR OLDS IN ALPHARETTA HAS ALMOST BY ITS DROPPED BY MORE THAN HALF. THAT'S A PROBLEM.

THAT'S A PROBLEM FOR OUR SCHOOLS. IT'S A PROBLEM FOR OUR HOME VALUES.

IT'S A PROBLEM FOR EMPLOYEES, AND PEOPLE NEED A PLACE TO LIVE.

WITH THE AVERAGE HOMEOWNER NOW THE AVERAGE HOMEOWNER BEING 38.

GETTING PEOPLE TO COME AND ENJOY AND BECOME PART OF THE COMMUNITY WHERE THEY WANT TO PUT DOWN ROOTS AND WHEN THEY CAN AFFORD TO BUY, THEY BUY AND THEY START FAMILIES AND THEY INVEST AND STAY IN OUR COMMUNITY.

THAT'S A TREND WE'VE GOT TO MOVE. AND THIS HOUSING OPTION WITHIN THE COMMERCIAL CORRIDOR PROVIDES THAT OPTION AND PROVIDES THAT BENEFIT FOR ALPHARETTA.

[02:25:08]

TRAFFIC, TRANSIT, ALL OF THOSE THINGS ARE THE BIG PIECE.

IT'S A DEMAND DRIVER. AND I ASK I DON'T KNOW WHERE ELSE.

AND THERE ARE 50 OF THESE GOING ON AROUND THE COUNTRY. I DON'T KNOW WHERE ELSE THAT YOU HAVE ALPHA LOOP CONNECTIONS.

THE ONLY THE ONLY CONNECTION ACROSS 400 TO THE GREENWAY.

YOU'VE GOT TWO EXITS OFF 400. YOU HAVE AN EXPRESS LANE TRANSIT DEDICATED RAMP INTO THE PROPERTY.

YOU HAVE A MARTA BR BR BR STOP. YOU HAVE PARKING ON SITE THAT CAN BE SHARED.

SO NOW WE'RE PROVIDING A COMMUTER ADVANTAGE AND YOU HAVE A PEDESTRIAN DEDICATED BRIDGE OVER 400.

SO THIS HAS ALL THE ELEMENTS THAT WE NEED TO MEET THE COMP PLAN.

THIS IS THE ECONOMIC FORTRESS AND ADVANCE THAT ALPHARETTA NEEDS.

THIS IS NORTH POINT. AND WITH THAT I'M GOING TO HAND OVER SOME DETAILS TO FRANCIS. GOOD EVENING.

GOOD EVENING. JUST A FEW QUICK NOTES ON SOME COMMUNITY BENEFITS.

AS TIM MENTIONED, OVER 20 ACRES OF NEW PARKS, TRAILS AND OPEN GATHERING PLACES.

THE LIVE MUSIC VENUE. CAN YOU ALL HEAR THE LIVE MUSIC VENUE THAT FUNCTIONS ALSO AS A PERFORMING ARTS CENTER FOR THE COMMUNITY? THE COMMUNITY SPORTS FACILITY. SO THE ICE PLEX THAT ALSO DOUBLES AS A HARD COURT SPORTS BUILDING, BRINGING IN REGIONAL SPORTS ACTIVITIES AND TOURNAMENTS.

THE OUTDOOR PAVILION AREA, BOTH FOR OUTDOOR EVENTS AND WEDDINGS, WHICH DOESN'T REALLY EXIST TODAY.

AND THE CAROUSEL AGAIN, PAST NOSTALGIA AND THEN AN OPPORTUNITY TO MAKE NEW MEMORIES.

SO THE INTENT HERE WITH ALL OF THESE COMMUNITY BENEFITS IS REALLY TO BRING WHAT USED TO BE NORTH POINT MALL, BRING THAT COMMUNITY HUB BACK TO THE LIFE THAT IT USED TO BE WITH THIS ADDITIONAL DEVELOPMENT.

FROM AN ECONOMIC DEVELOPMENT PERSPECTIVE, NORTH POINT WILL BRING MORE THAN $2 BILLION WORTH OF DIRECT CONSTRUCTION SPENDING WITH OVER 13,000 CONSTRUCTION JOBS. WE'VE HAD TREMENDOUS SUCCESS WITH WORKFORCE TRAINING PROGRAMS, PARTNERING WITH LOCAL TECHNICAL COLLEGES, PROVIDING ON SITE SKILLS TRAINING TO PROVIDE LONG TERM JOB OPPORTUNITIES AMONGST ALL OF THE CONSTRUCTION TRADES.

ONCE COMPLETE, THE DEVELOPMENT WOULD PROVIDE OVER 6000 NEW PERMANENT JOBS WITHIN THE OFFICES AND ALL OF THE BUILDINGS WITH ADDITIONAL WORKFORCE TRAINING OPPORTUNITIES IN HOSPITALITY AND OPERATIONS MANAGEMENT THROUGHOUT.

AND THEN THE NORTH POINT DISTRICT WOULD CREATE THIS INCREASED AND EXPANDED TAX BASE.

SO TODAY THE ENTIRE CITY'S TAX BASE IS ABOUT 9.5 BILLION.

THIS WOULD INCREASE THIS DEVELOPMENT WOULD INCREASE THAT DIGEST BY ABOUT 20%, WHICH IS QUITE IMPACTFUL.

GO THROUGH A QUICK STUDY, AN OFFICE STUDY. WE'VE HAD A LOT OF QUESTIONS RELATED TO OFFICE ESPECIALLY WITH THE ADJACENT OFFICE.

SO A QUICK STUDY ON THE CUMBERLAND AREA AND THE BATTERY.

WITH THE ANNOUNCEMENT OF THE BRAVES DEVELOPMENT AT THE BATTERY, THERE WAS AN INCREASE IMMEDIATELY OVER THE FEW YEARS PAST IN FRONT OF IT A 30% INCREASE IN OFFICE LEASING, WHICH IS TREMENDOUS.

AND WITHIN THE SUBMARKET. SO THE AREAS IMMEDIATELY AROUND THAT ADJACENT DISTRICT ADJACENT TO THE DISTRICT, THE SUBMARKET ABSORPTION WAS FOUR TIMES WHAT THE PRIOR PERIOD WAS.

THE RENTS HAVE CLIMBED OVER 40%. AND WHAT THAT SHOWS AND WHAT WE REFER TO THAT AS, AS THE HALO EFFECT, WHICH IS ESSENTIALLY A RIPPLE EFFECT OF BENEFIT AND POSITIVITY IN ALL OF THE SURROUNDING AREAS.

SO NORTH POINT IS REALLY A CATALYTIC DEVELOPMENT THAT GENERATES SIGNIFICANT INVESTMENT IN THE SURROUNDING AREA.

SO IT IS A WIN WIN ACROSS THE BOARD. FROM A COMMUNITY FEEDBACK PERSPECTIVE, WE HAVE BEEN KEEPING THE PUBLIC INFORMED THROUGHOUT THIS PROCESS, ANSWERING QUESTIONS. WE'VE HAD OVER 30,000 ENGAGEMENTS ON SOCIAL MEDIA AND OVERALL WE'VE HAD VERY POSITIVE FEEDBACK.

THIS IS THE MOST IMPORTANT AND IMPACTFUL DEVELOPMENT OPPORTUNITY FOR THE CITY OF ALPHARETTA.

AND NOW WE THINK IT WOULD BE GREAT FOR YOU ALL TO HEAR FROM LOCAL RESIDENTS.

THANK YOU FOR YOUR TIME. THANK YOU SO MUCH. DO WE HAVE QUESTIONS FOR THE APPLICANT? WE'RE GOING TO STOP THE CLOCK FOR NOW FOR QUESTIONS FROM THE BOARD.

YOUR RESPONSES DON'T COUNT AGAINST YOU IF THE BOARD MEMBERS HAVE QUESTIONS.

OKAY. YEAH, I'VE GOT A QUESTION, CHAIRMAN. TELL ME MORE ABOUT THE WHAT'S BEHIND THE DESIRE TO KEEP THE HYBRID HOTEL IN PLAY AND NOT GO WITH TWO FULL SERVICE HOTELS?

[02:30:04]

FIND THEM HERE WOULD BE. THE BATTERY IN ATLANTA BATTERY HAS.

I'M GOING TO TALK FROM A. FROM A HOTEL TYPE. THE OMNI IS FULL SERVICE HAS AN ALOFT WHICH IS SELECT SERVICE, NOT NECESSARILY BY THE CITY'S DEFINITION, BY OUR BY THE INDUSTRY'S DEFINITION AS A DOUBLETREE SUITES.

AND YOU NOTICE THAT THE DEMAND THAT IT HAPPENS THERE WITH ALL OF THE OFFICE.

AND THEN NOW THEY'RE BUILDING THE AUTOGRAPH AS PART OF AS PART OF THE CELLULAR CONDOS ABOVE IT.

THE STAR IN FRISCO SUPPORTS FULL SERVICE HOTEL, LIMITED SERVICE HOTEL.

TEXAS LIVE IN ARLINGTON HAS 188 KEYS. THAT IS US.

WELL, FULL SERVICE, SELECT SERVICE. AND RESIDENTS IN TEXAS LIVE TITLETOWN IN GREEN BAY, WHICH IS THE SMALLEST PATRIOT PLACE, IS THE SAME COMBINATION OF HOTELS AND THEN WEST VILLAGE AND KANSAS CITY.

SO WE HAVE WE'VE LOOKED AT THOSE. AND WHAT WE SEE IS KIND OF THE RIGHT COMBINATION IS THAT YOU'VE GOT THE I CALL IT OMNI SIGNIA, LOEWS, J.W. MARRIOTT. IT'S BIG ENOUGH THAT YOU HAVE ROOFTOP RESIDENTS.

AND I SHOULD POINT OUT, I MEAN, YOU'RE GOING TO SEE ROOFTOP RESTAURANTS. YOU'RE GOING TO BE ABLE TO SEE FROM THE TOP OF THE HOTEL THE SKYLINE OF ATLANTA TO THE NORTH GEORGIA MOUNTAINS. IT'S GOING TO BE PRETTY SPECTACULAR. AND SERVES THREE MEALS A DAY, WHICH IS WHAT MAKES IT FULL SERVICE.

IT HAS VALET HAS CONFERENCE SPACE. THE CONFERENCE SPACE IS WHAT SUPPORTS THE ROOMS, AND THERE'S NOT AN EVENT.

AND IT WORKS VERY WELL WITH THE EVENT AND WITH THE HOCKEY AND WITH THE SPORTS.

THE SECOND PIECE, THE SELECT SERVICE PIECE, IS, YOU KNOW, WHETHER THAT BUSINESSES THAT HAVE LIMITATIONS ON TRAVEL FROM A COST STANDPOINT OR IT'S JUST THE FAMILY COMPONENT THAT IF YOU GET IN YOUR CAR, IF YOU LEAVE THE GAME, THEN YOU MAY NOT STAY.

IT'S THE DIFFERENCE IN FOR AN EVENT COMING FROM SOUTH GEORGIA OR TENNESSEE OR WHEREVER TO GO TO A SHOW AND SAYING, WE'RE GOING TO COME DOWN, I'M GOING TO BRING THE FAMILY, WE'RE GOING TO GET THEIR FIRST JERSEY, AND THEY'RE GOING TO HAVE A MAKE A MEMORY. BUT WHEN WE GET IN THE CAR TO LEAVE, WE MIGHT AS WELL GO HOME.

VERSUS, HEY, WE'RE GOING TO STAY HERE NOW WE'RE HAVING A STAYCATION. AND IT'S A, IT'S A MORE AFFORDABLE PLACE THAT FAMILIES CAN GATHER.

BUSINESS ISN'T A HYBRID. I'D SAY THE HYBRID WORK SCHEDULE.

I DON'T MEAN WORK FROM HOME. I MEAN THE TRAVEL OR THE CONSULTANCY OR THE OUTSOURCING OF VARIOUS COMPONENTS, OR EVEN THE BRINGING IN OF PEOPLE. THERE ARE THERE ARE TENANTS IN NORTH ATLANTA THAT BRING THOUSANDS OF PEOPLE IN FOR SALES TRAINING, MEDICAL TRAINING, AND ARE LOOKING FOR SOMEWHERE WHERE THEY'RE STAYING FOR WEEKS ON, ON A TIME LESS THAN YOU KNOW.

I THINK WE'RE CAPPED AT 30% WITH ANYTHING LONG TERM.

AND TO BE CLEAR, BECAUSE I KNOW I'VE HEARD THIS, IT'S ZONED AS A HOTEL.

WE PAY ALL TAXES FOR THE WHOLE TIME. I MEAN, IF THAT'S 60 DAYS, WE'RE PAYING HOTEL TAXES EVERY NIGHT FOR 60 DAYS.

SO I'VE HEARD THIS BEING AN ATTEMPT TO SKIRT PAYING A CITY'S HOTEL TAX.

AND THAT IS NOT THE CASE. WE KNOW THAT THAT I JUST WANT TO MAKE SURE THAT MAKE SURE THAT'S CLEAR.

SO WHEN YOU TAKE THE FULL SERVICE OF SELECT SERVICE AND TAKE THE SUITE PRODUCT, YOU END UP WITH YOUR CHOICE OF BRANDS.

AND HOW DO YOU DEFINE THOSE AND HOW DO YOU CONTROL THREE SEPARATE PRODUCTS? WE PROPOSED AND WE'RE OPEN TO TO SUGGESTIONS.

OTHERWISE, WE HAD PROPOSED COMBINING THOSE TWO INTO A PROPRIETARY PRODUCT THAT JAMESTOWN HAD DEVELOPED.

AND MANY OF YOU HAVE TOURED DOWN AT JAMESTOWN DOWN AT CITY MARKET.

WE COMBINED IT BECAUSE WE COULD IMPROVE THE QUALITY.

I THINK IF YOU LOOK AT THE HALLWAYS, YOU LOOK AT THE SOUND THE DOORS MAKE WHEN THEY CLOSE.

YOU LOOK AT THE FINISH OF THE FIXTURES AND THE AND THE BATHROOMS AND THE SINKS.

YOU LOOK AT THE, YOU KNOW, HIGH RISE VERSUS, YOU KNOW, MUCH LOWER RISE.

IF YOU'RE GOING TO DO AN ALOFT AND YOU LOOK AT THE ROOFTOP AMENITIES, NO SELECT SERVICE HAS A ROOFTOP POOL.

SO WE WERE TRYING TO UP THE GAME FROM WHAT'S THERE FROM, FROM THE SELECT SERVICE AND SIGNIFICANTLY UP THE GAME FROM WHERE THERE'S A SUITE PRODUCT AND PUT IT INTO ONE. WE'RE OPEN TO OTHER SUGGESTIONS.

WE JUST WANT TO MAKE SURE THAT AGAIN, THE, THE PRODUCT BEING THE ARENA AND THE EVENTS DICTATING WHAT WE'RE ASKING FOR AND, AND THE PROJECT IN GENERAL. ALL RIGHT. ANY OTHER QUESTIONS? WE SPOKE EARLIER THE BOARD DID IN REGARDS TO ASKING STAFF ABOUT WHETHER FOR SALE WAS CONTEMPLATED IN THE DISCUSSIONS THAT THEY HAD WITH YOU.

SO I'D LIKE TO HEAR YOUR FEEDBACK FOR US ABOUT WHY THE FOR SALE COMPONENT WASN'T CONTEMPLATED.

[02:35:03]

YOU KNOW, IT IS CERTAINLY COMMON IN ALPHARETTA TO HAVE A FOR SALE COMPONENT WITH A FOR RENT COMPONENT.

AND WE KNOW THAT THAT HAS BEEN A PRACTICE THAT HAS GONE ON OVER THE YEARS.

AND I THINK THAT WHEN YOU LOOK AT WHAT IS BEING PROPOSED HERE, YOU'VE GOT A DEVELOPMENT TEAM IN JAMESTOWN IS BEST IN CLASS FOR TRULY CREATING THE RIGHT MIX OF THE USES TO HAVE A SUSTAINABLE, VIBRANT, SUCCESSFUL COMMUNITY.

AND WHEN YOU LOOK AT NORTH POINT, IT'S A REGIONAL DESTINATION.

THAT'S HOW IT WAS DESIGNED ORIGINALLY. AND WHILE THERE MAY BE DOWN THE ROAD AFTER A MIXED USE COMES TO LIFE AND YOU HAVE THE ENERGY AND YOU HAVE THE EXCITEMENT AND YOU HAVE ALL THE USES, YOU MAY HAVE PEOPLE THAT SAY, AND THE MARKET MAY SHOW, HEY, A FOR SALE CONDO MIGHT WORK HERE, BUT THE CHALLENGE IS THAT WE'RE NOT THERE NOW AND WE'RE NOT GOING TO BE THERE IN THE FIRST PHASE OF DEVELOPMENT.

AND SO THE BENEFIT OF THE WAY THE CONDITIONS ARE WORDED IS A FOR SALE RESIDENTIAL UNIT IS AN AUTHORIZED USE.

AND WE ALL KNOW AS PROPERTY OWNERS, WE'RE GOING TO WANT TO DO WHAT MAKES SENSE FOR THE MARKET.

AND SO IF THE MARKET, AFTER WE HAVE THE ANNOUNCEMENT AND THINGS ARE GOING WELL AND THINGS ARE BEING DEVELOPED, THERE'S A MARKET THERE, THEN THAT CAN CERTAINLY, YOU KNOW, I THINK BE SOMETHING THAT'S ON THE TABLE.

WE CANNOT AGREE TO HAVE IT AS A CONDITION, BECAUSE THAT WOULD ADVERSELY IMPACT THE ABILITY TO MOVE THIS DEVELOPMENT FORWARD.

IT WASN'T A SITUATION WHERE WE SUBMITTED THIS APPLICATION WITH ASKING FOR FOR RENT UNITS.

THAT WAS, YOU KNOW, OF JUST ASPIRATIONAL GOAL GOAL THAT WE KNEW THAT WE WERE NEVER GOING TO GET, BUT WE WANTED TO GIVE ROOM FOR THOSE NUMBERS TO BE CUT DOWN.

THAT WASN'T THE STRATEGY. AND WE'VE BEEN REALLY TRANSPARENT WITH THAT THROUGHOUT THIS PROCESS.

WE WANTED TO BE DIRECT, WE WANTED TO BE SPECIFIC, AND WE WANTED TO ALIGN THE MIX OF USES WITH WHAT IS NEEDED FOR THIS VIBRANT ENTERTAINMENT AND SPORTS DISTRICT IN THE CITY.

AND SO WE, WE MY, MY GUESS IS THE REQUEST IS WOULD YOU CONSIDER A CONDITION THAT REQUIRES THE FOR SALE? AND WE'RE NOT IN A POSITION TO BE ABLE TO DO THAT EVEN IN A PHASE TWO.

AS A REQUIREMENT. NO THANK YOU. FOLLOW UP ON THAT.

I GET WHERE YOU'RE COMING FROM AND BUT I ALSO GET THAT WE'VE, I'M LOOKING AT A CHART THAT GOES OUT TO 2034.

WOULD YOU AGREE THAT YOUR INVESTMENT IN THIS PROPERTY IS JUST AS IMPORTANT AS OUR INVESTMENT IN THIS PROPERTY? I WOULD AGREE THAT THE SUCCESS OF THIS DEVELOPMENT IS JUST AS IMPORTANT TO THE CITY AS IT IS TO THE PROPERTY OWNER AND TO THE DEVELOPER.

THIS IS A CRITICAL TIME, AND IT'S AN EXCITING TIME TO HAVE THE OPPORTUNITY TO SEE NORTH POINT REVITALIZED INTO THE DISTRICT THAT IT WAS INTENDED TO BE.

AND I THINK THAT THAT ABSOLUTELY THE CITY HAS A STAKE IN HERE AND THE CITY AND AND THE RESIDENTS, QUITE FRANKLY. THIS IS AN IMPORTANT DECISION.

AND I THINK BOTH ALL THOSE STAKEHOLDERS, THE OWNER AND THE CITY DEFINITELY HAVE AN IMPORTANT PARTNERSHIP.

AND MY POINT IS, EIGHT YEARS IS A LONG TIME. I MEAN, YOU LOOK AT 20, 2018 AND TO NOW, WOULD YOU EVER THINK THAT THE AVERAGE FIRST TIME HOME BUYER WAS 38 YEARS OLD? NO. NO. I GET PAID TO BE RIGHT ON THOSE THINGS.

AND I CAN'T TELL YOU WHAT'S GOING TO HAPPEN IN EIGHT YEARS.

THAT'S RIGHT. AND MY POINT IS, YOU HAVE THIS LIST OF HOW MANY APARTMENTS NEED TO BE DONE AND OR WOULD PROPOSE TO BE DONE IN 2029, 2030, 2032, AND THEN 2034. NOW, WOULD YOU AGREE THAT SOMETIME IN 6 TO 8 YEARS, YOU MAY SAY, DANG, WE SHOULD HAVE DONE TOWNHOMES AND CONDOS.

AND I WANT YOU TO HAVE THAT OPTION IS MY POINT.

BUT TO RANDOMLY PICK. HEY, I WANT 600 APARTMENTS BUILT BY 2029 IN WHICH THAT IN ITSELF IS PROBABLY

[02:40:05]

AND I WOULD SAY IF WE IF IF TOWNHOMES ENDED UP AND I'VE HEARD MIXED THINGS ABOUT TOWNHOMES AND, YOU KNOW, MORE TOWNHOMES IN, IN THE CITY. BUT AS FAR AS A FOR SALE COMPONENT, IF THE MARKET IS THERE IN EIGHT YEARS, THIS ZONING WOULD ALLOW FOR THAT TO HAPPEN. OKAY.

SO, SO WHAT I'M SAYING IS, AND I BELIEVE YOU CALLED IT A MATTER OF FACT, I LOVE LIFE UNFOLDS IN LAYERS. SO WE CAN BE REASONABLE AT. I'M NOT SAYING THAT YOU'RE 1385 IS A WRONG NUMBER. I DON'T KNOW. WHAT I AM SAYING IS WE NEED TO LOOK.

AND WHAT I'M SAYING IS OVER THE NEXT EIGHT YEARS.

LET'S GIVE US TIME TO TAKE A LOOK AT IT. AND THERE'S POSSIBLY A WAY TO DO THAT.

UNLESS YOU WANT TO FOLLOW UP, I'M DONE. OKAY.

I WOULD ONLY FOLLOW WHAT JUST FOLLOW UP ON THAT IS, YOU KNOW, YOU TALKED ABOUT HOUSING OPTIONS.

WHY NOT BEFORE? I JUST DON'T UNDERSTAND WHY WE CAN'T PROVIDE ANOTHER HOUSING OPTION.

AND TOWNHOMES. CONDOS WOULD BE ANOTHER HOUSING OPTION FOR THAT RANGE OF ADULT THAT YOU WERE TALKING ABOUT.

AND YOU KNOW, I, YOU KNOW, REDUCING THE NUMBER OF APARTMENTS BY 300 AND DOING CONDOS AND TOWNHOMES WOULD MAKE A SIGNIFICANT DIFFERENCE IN THIS PLAN. IT WOULD IT WOULD MAKE A SIGNIFICANT CHANGE IN THE PLAN.

I THINK LOW DENSITY TOWNHOMES, IF YOU LOOK AT NORTH POINT MALL, IT IS ALL COMMERCIAL.

I MEAN, IT'S TOWNHOMES THAT ARE GOING TO BACK UP TO PARKING DECKS OF TOWNHOMES TO LOOK AT SERVICES, TOWNHOMES TO BE ON ROADS OR ACROSS FROM CALIFORNIA PIZZA KITCHEN OR WHEREVER YOU PUT IT.

WE'RE LIMITED BY SOME OF THE AREAS AND THE SURFACE PARKING, WHICH THE ANCHORS HAVE.

AND I THINK IT'S AS OUT OF PLACE AS, AS SAYING, WHY AREN'T WE PUTTING AN OFFICE BUILDING IN THE MIDDLE OF A NEIGHBORHOOD? FROM A SCALE STANDPOINT, RELATIVE TO CONDOS, THERE'S JUST NOT MUCH OF A MARKET HERE TODAY, RIGHT? THERE THERE HAVE BEEN SOME ZONED, I DON'T KNOW THAT THEY'VE SOLD OR PRE-SOLD OVER HERE AT NORTH WIND SUMMIT, BUT THEY'RE JUST VERY FEW. THERE HAVE BEEN A FEW ON THOMPSON.

THAT MARKET HASN'T EVOLVED, ESPECIALLY WHEN YOU'RE IN SOME OF THE HIGHEST HISTORIC INTEREST RATES.

AND SINCE THE GFC HAS HISTORIC INTEREST RATES AND YOUR BUYER POOL FOR THOSE IS PRIMARILY, I THINK IN THIS IN THIS CASE, RETIREES, IF YOU WANT TO LIVE IN MIDTOWN AND YOU'RE YOUNG, YOU CAN BUY YOU BUY A CONDO BECAUSE YOUR APARTMENT OPTIONS AREN'T AS GOOD.

IF YOU WANT TO MOVE OUT HERE BECAUSE YOU'RE YOUNG, THEN AND THE AVERAGE HOMEOWNER IS NOW 38, YOU NEED THAT RENTAL OPTION. CONDOS AND ALL THE BATTERY.

WHEN YOU PUT CONDOS ON TOP OF HOTELS, THEY SERVE.

THEY SERVE ONE PURPOSE, AND THAT IS TO OFFSET THE COST OF THE HOTEL BECAUSE YOU CAN'T AFFORD TO BUILD IT.

IF THAT IS THE MATH THAT WORKS AND THAT IS HOW WE NEED TO GET THAT FINANCED, THEN YES, YOU KNOW, WE WOULD DO IT, BUT AS A REQUIREMENT TO DO IT, WE MIGHT NOT BE ABLE TO BUILD THE HOTEL OR AS A REQUIREMENT TO DO THAT.

SO WE'RE ON THE SITE. IT MAY NOT TURN OUT TO BE A MARKET WE CAN GET.

AND IT'S NOT SURROUNDED. IT'S NOT ADJACENT TO THERE'S NO LOW DENSITY REALLY AROUND THE SITE.

AND I THINK THE SCALE WOULD FILL OUT OF OUT OF TOUCH FOR A TOWNHOME.

I AGREE WITH PART OF YOUR CONDO ASSESSMENT AND THE CONDO MARKET IN IN THE COUNTRY AND SPECIFICALLY METRO ATLANTA WAS GREATLY HURT BY THE CHANGE IN FANNIE FREDDIE GUIDELINES, WHICH ARE BEING NOT ALL THE WAY PAGES TURN BACK, BUT IT IS MUCH EASIER AND WILL BE GOING FORWARD TO, TO PURCHASE A CONDO.

NOW YOU COUPLE THAT ALSO WITH ALMOST 7% INTEREST RATES, THAT BECOMES A PROBLEM.

BUT IT GOES BACK TO MY POINT EIGHT YEARS FROM NOW, WE COULD BE WHERE WE WERE EIGHT YEARS AGO, WHERE CONDO WASN'T A PROBLEM. SO WE COULD FROM THERE MAY THERE MAY BE THAT MACRO DEMOGRAPHIC CHANGE. WE DON'T KNOW, BUT THERE ARE OTHER COMPLEXITIES AND YOU MAY BE AWARE OF SOME OF THEM.

IT'S HARD TO FIND A CONTRACTOR TO BUILD CONDOS NOW BECAUSE THE STATUTE OF LIMITATIONS ON YOU KNOW, ON THE, ON THE WORK AND, YOU KNOW, LITIGATION AND LAWSUITS, THEY'RE NOT AN EASY PRODUCT, RIGHT?

[02:45:02]

YEAH. WELL, I'M DISAPPOINTED TO HEAR THAT. AND BUT IT'S NOT A SURPRISE BECAUSE WE'VE BEEN TALKING ABOUT IT FOR A COUPLE OF MONTHS NOW.

AND I'LL SAY THAT THIS, THIS PLAN IS GOING TO PROBABLY BE THE MOST CONSEQUENTIAL REDEVELOPMENT PLAN THAT OCCURS IN OUR CITY FOR DECADES. AND I THINK OUR CITY HAS DEMONSTRATED THE ABILITY TO CURATE REALLY VIABLE MIXED USE DEVELOPMENTS IN ALL OVER WONDERFUL CITY AND I, I DON'T WE MIGHT BE UP TO 14 OR 15 AT THIS POINT, AND I CAN'T THINK OF ONE THAT HAS A STRICTLY FOR RENT COMPONENT.

IT'S IT'S EITHER ALL FOR SALE OR IT'S A MIXTURE OF BOTH.

AND I THINK THE MIXTURE IS, IS KEY FOR THIS LOCATION.

AND I WON'T SIT HERE AND TELL YOU WHERE TO PUT DOWN HOMES.

TIM. BECAUSE THAT'S NOT MY PURVIEW. BUT I DO BELIEVE THAT IF THERE WAS SOME EFFORT MADE TO IT, THAT YOU COULD PROBABLY FIND A LOCATION AROUND THE STORM WATER PARK, THAT WOULD BE A SUITABLE POTENTIAL LOCATION FOR TOWNHOMES.

AND I THINK I THINK YOU'RE MISSING A REALLY IMPORTANT COMPONENT BECAUSE WE'VE GOT HOTELS AND WE'VE GOT MIXED, WE'VE GOT FOR RENT AND WE'VE GOT A PHENOMENAL ARENA AND PERFORMING ARTS CENTER.

I THINK PEOPLE ARE GOING TO WANT TO LIVE THERE AND INVEST THERE.

IT IS A IT APPEARS TO BE A VERY DYNAMIC ENVIRONMENT THAT I THINK PEOPLE WOULD LIKE TO INVEST IN AND, AND BE THERE FOR THE LONG TERM. AND I THINK FROM OUR CITY'S PERSPECTIVE, WE KNOW WE'RE HEARING FROM YOU WHAT'S WHAT'S A CHALLENGE ABOUT IT, AND I APPRECIATE THAT. BUT I THINK FROM A CITY'S PERSPECTIVE, I'M LOOKING AT WHAT'S BEST FOR OUR CITY SHORT TERM AND LONG TERM.

AND I REALLY FEEL STRONGLY THAT A FOR SALE COMPONENT IS REALLY WOULD MAKE A DIFFERENCE IN THAT IN THE DEVELOPMENT.

I THINK THE CHALLENGE IN FINDING THE PARALLEL HERE IS THAT MOST, MOST MIXED USE DEVELOPMENTS TAKE AVALON, FOR INSTANCE, HAVE RESIDENTIAL ACROSS THE STREET HAVE A DIFFERENT SCALE THAT SURROUNDS IT, AS DOES NORTH POINT MALL HAPPENS TO BE ON THE OTHER SIDE OF 400, RIGHT? NOT WITHIN THAT RING. AND WE LOOKED AT, 22 DIFFERENT MALL REDEVELOPMENT SITES THAT TOTAL ACROSS ALL OF THEM, ALMOST 38,000 APARTMENT UNITS AND ACROSS ALL OF THEM, 600 FOR SALE RESIDENCES.

ECHO PARK IS RIGHT THERE ON NORTHPOINT DRIVE.

THAT'S TOWNHOMES. SO THEY'RE RIGHT THERE. YEAH.

THANK YOU. I'VE GOT A QUESTION, MR. PERRY, WOULD YOU WE TALKED ABOUT THIS EARLIER, BUT WOULD YOU GIVE US WHAT HAPPENS NEXT, ASSUMING WE GET APPROVAL FROM CITY COUNCIL AND HOW THIS DEVELOPMENT WILL BE STAGED.

WE KNOW HOW RESIDENTIAL HAS OTHER SITUATIONS THAT HAVE TO HAPPEN BEFORE, BEFORE THEY CAN GO.

BUT COULD YOU TALK TO US ABOUT HOW YOU PLAN ON BUILDING THIS THING OUT? SURE. THE PHASING, IS THAT WHAT HE'S ASKING? SURE.

ALL RIGHT. WHICH IS, YOU KNOW, FRANCIS, I'M GONNA LET YOU WALK THROUGH.

WAS THIS. WAS THIS IN OUR PACKET? NO. NO, NO.

OKAY. SO WE HAVEN'T SEEN. NO, NO, THIS IS IT'S JUST IT'S A DEMONSTRATIVE EXHIBIT TO EXPLAIN WHAT WE WERE IN CASE THIS QUESTION CAME UP, TO GIVE YOU A GRAPHIC TO SHOW THIS QUESTION. REALLY? AS FAR AS WHY IT WASN'T, I DON'T THINK WE WOULD HAVE ASKED THE QUESTION ON PHASING.

WE THOUGHT THAT IT WAS HIGHLY LIKELY, WHICH IS WHY WE BROUGHT THIS.

SO FROM AN ENABLING STANDPOINT WORK ALONG THE EXISTING YOU ALL HAVE THE SAME THING IN FRONT OF YOU, THE EXISTING ANCHOR ON THE SOUTH SIDE ENABLING THAT COMPONENT THERE, WHICH ALLOWS US TO THEN MOVE TO ENABLING B AND C, WHICH FREES UP THE REWORK OF THE EXISTING PORTION OF THE MALL, THE MAJORITY OF THE EXISTING MALL THAT ALLOWS FOR WHEN YOU JUMP DOWN TO PHASE ONE, STARTING IN THAT SOUTHERN SECTION, WHICH NEEDS TO REMAIN OPEN AND OPERATING THROUGHOUT ANY DEVELOPMENT, OPPORTUNITY, DEVELOPMENT, OPERATIONS AND WORKING KIND OF NORTHEAST AS YOU GO DOWN THAT MAIN CORRIDOR SPINE WHERE YOU HAVE, I DON'T THINK WE HAVE A CLICKER, BUT WORKING THROUGH, AGAIN, THE EXISTING RETAIL ANCHORS,

[02:50:04]

AND SO THAT'S WHAT WE'RE PROPOSING AS THE INITIAL PHASE, THE SECOND PHASE, THEN TO BE BUILT OUT WITH THE NHL COMPONENTS.

I KNOW THERE WAS A QUESTION EARLIER ON THAT IN TERMS OF PROJECTED TIMELINE FOR THAT, I THINK WE'RE PROJECTING, DAVID, NOT TO SPEAK FOR YOU, BUT I THINK IN PRIOR DISCUSSIONS, WE THINK FROM A COMPLETION STANDPOINT, THAT'S PROBABLY FOUR YEARS OUT, AN ARENA IS A REALLY COMPLEX BUILDING.

AND SO TO BUILD THAT OUT, THAT'S WHY WE'RE SHOWING THAT AS PHASE TWO.

AND THEN PHASE THREE IS THE ENTIRETY OF THE SITE.

I DON'T KNOW IF THAT ANSWERS YOUR QUESTION. CAN YOU JUST DO ME A FAVOR? CAN YOU READ OFF THESE ARE SO SMALL. YES OF COURSE.

ANY OF THAT. AND SO I, I UNDERSTAND PHASE ONE.

YOU'RE DOING THE DILLARD'S AND THEN THE OTHER COMPONENT.

YEAH, I, YEAH, I JUST CAN'T. ALL RIGHT. LET'S TRY WHAT WE'RE DOING.

DO YOU WANT ME TO START WITH PHASE ONE. YES, PLEASE. OKAY.

SO THESE ARE THE ANCHORS, THE RETAIL ANCHORS.

SO THERE'S SOME ENABLING WORK THAT'S HAPPENING IN THE INITIAL PHASES.

BECAUSE THE THIS AREA WILL REMAIN OPERATIONAL.

THAT'S WHY YOU HAVE ALL OF THOSE SURFACE PARKING AREAS THAT EXIST TODAY.

THOSE WOULD REMAIN OPEN IN, IN THE ENTIRETY. AND THEN AS YOU GO KIND OF UP THE SPINE NORTHEAST, YOU HAVE THIS. SO THE ENABLING WORK OVER HERE TO RELOCATE THAT IN ITS NEW LOCATION HERE TO ENABLE THAT SPINE TO BE BUILT, WHICH DOESN'T EXIST TODAY. THE OFFICE BUILDING RIGHT HERE.

AND WHAT OBVIOUSLY THIS WALL YOU CAN'T SEE QUITE WELL IS THAT ALL OF THESE AREAS HAVE RETAIL BELOW ON THE FIRST FLOOR.

SO THAT GROUND PLANE IN ALL OF THESE SUBSEQUENT COMPONENTS IS SHOWN THROUGHOUT AS WELL.

SO THAT IS THE RETAIL IS PART OF ALL OF THESE DEVELOPMENTS.

SO YOU HAVE OFFICE CINEMA, THE HYBRID HOTEL THAT WE'RE PROPOSING RIGHT HERE.

AND THEN THESE TWO ARE YOUR RESIDENTIAL COMPONENTS.

THIS IS AN EXISTING DECK RIGHT HERE. AND THESE ARE NEW DECKS NEW PARKING.

IS THAT EXISTING DEBT SERVICE, THE OFFICE BUILDING.

THERE WOULD BE A PORTION OF IT THAT MAY BE UTILIZED FOR OFFICE.

THERE WOULD BE SHARED PARKING WITH THE PARKING DECK THAT IS ACROSS THE STREET AS WELL.

PARKING DECK TWO WHERE THE RESIDENTIAL COMPONENT.

SO THE RESIDENTIAL WILL ALL BE NESTED. THE PARKING COUNTS AND NESTED JUST MEANS THAT FOR THOSE NOT FAMILIAR THAT IT'S CARD ACCESS.

SO IT'S NOT KIND OF OPEN FREE. TYPICALLY THE FIRST FEW FLOORS OF THOSE ARE SHARED AND SO OFFICES COULD USE THEM.

OKAY. IF WE ALLOCATE THEM APPROPRIATELY OR SAME WITH RETAIL.

BUT THAT LARGE DECK IS INTENDED TO BE SHARED WITH THE OFFICE.

OKAY. SO JUST TO BE CLEAR, THE PHASE ONE IS THE VAN MA AND THE DILLARD'S AND THE HYBRID HOTEL.

WELL, ACCORDING TO YOUR. YEP. THAT'S 20 STORIES.

CORRECT. AND THEN THE 220 STORY RESIDENTIALS.

THAT'S TWO. RIGHT. AND THE OFFICE. YEP. AND THE OFFICE IS NOT 20.

THAT'S OFFICE. THAT'S NOT A HYBRID. I'M SORRY.

BOTH ARE IN THERE. SO RIGHT HERE IS THE HYBRID AGAIN.

I KNOW IT'S REALLY SMALL. OKAY. HYBRID IS ON THE NORTH SIDE.

THAT'S 20 STORIES. AND THEN THERE'S SEVEN STORIES.

OKAY, CORRECT. AND THEN THERE'S THE CINEMA. AND THE CINEMA IS, I DON'T KNOW WHAT 85FT OR SOMETHING.

LIKE I THINK WE'RE TARGETING SIX STORIES. I THINK THAT'S JUST TO BE ABLE TO ACCOMMODATE AN IMAX AND THEN THE PARKING GARAGES.

CORRECT. OKAY. AND HOW MANY WATER PARK COMPONENTS ARE PART OF THAT INITIAL PHASE AS WELL? AND HOW MANY RESIDENTIAL UNITS WOULD BE IN THOSE FIRST TWO BUILDINGS? I'M SORRY, HOW MANY RESIDENTIAL UNITS IN THE TWO BUILDINGS RIGHT NOW? THESE ARE PROGRAMED FOR 300 EACH. SO 600 TOTAL.

OKAY. THANK YOU. THE THE ZONING CONDITIONS REFLECT.

I THINK YOUR POINT IS THAT THE BOULEVARD, WHEN THE PUCK DROPS THAT THE BOULEVARD WOULD BE COMPLETE AND YOU WOULD HAVE RESTAURANTS AND EVERYTHING, RESTAURANTS AND EVERYTHING OPEN. THEN THE VERTICAL USES BECAUSE THE BUILDINGS GET BUILT AT THE SAME TIME.

YOU GOT TO BUILD THE VERTICAL USES UP ABOVE IT.

AND SO WE WERE PRETTY INTENTIONAL ABOUT WHAT PIECES NEED TO BE NEEDED TO BE OPEN FOR THE OPENING OF THE ARENA, EVENTS, HOCKEY, WHATEVER. AND THEN, YOU KNOW, MEANING THE HOTEL, AN OFFICE MULTIFAMILY BECAUSE IT'S ABOVE THE RETAIL AND THAT RETAIL FRONTS THE PLAZA OR FRONTS THE FRONT DOOR OF THE ARENA AND THEN THE LATER OFFICE LATER RESIDENTIAL PHASES, WE CAN PROGRAM AS DEMAND DICTATES. AND THEN THE OVERALL TIME FRAME.

[02:55:04]

YES. WE'RE PROPOSING UP TO TEN YEARS. BUT BUT THAT INCLUDES ALL OF THE DESIGN AND PERMITTING WITHIN IT.

AND SO CONSTRUCTION WON'T BE FOR THAT FULL PERIOD.

RIGHT. THERE'S JUST A TREMENDOUS AMOUNT OF PLANNING AND PERMITTING AND EVERYTHING THAT GOES INTO IT.

SO IN A PERFECT WORLD, THREE YEARS BEFORE YOU CAN DO MUCH.

IF YOU SAID THREE YEARS FOR PLANNING AND DESIGN FOR DIFFERENT COMPONENTS, THEY'RE ALL AT SLIGHTLY DIFFERENT RATES.

SO, FOR EXAMPLE, RESIDENTIAL IS TYPICALLY A 24 MONTH CONSTRUCTION TIME WITH AT LEAST 12 TO 16 MONTHS IN ADVANCE OF THAT.

OKAY. AND SO EACH COMPONENT IS SLIGHTLY DIFFERENT DEPENDING ON THE SCALE.

SO IT'S VERY MUCH AN OVERLAPPED. OKAY. THANK YOU.

ALL RIGHT. PHASE TWO. ONE QUESTION. ON THE OWNERSHIP.

WHEN IT'S ALL SAID AND DONE BEFORE YOU TURN A SPADE OF DIRT OR DEMOLISH ANYTHING, WILL THERE BE ONE OWNER OR.

OR IS THE MALL GOING TO BE OWNED BY MULTIPLE ENTITIES AS IT IS? AS FAR AS THE SITE GOES? YEAH. NEW YORK LIFE OWNS THE ENTIRE SITE, WITH THE EXCEPTION OF VON MAWR AND WITH THE EXCEPTION OF DILLARD'S AND THAT PHASE TWO. WERE YOU ASKING ABOUT JUST RUNNING THROUGH THAT? SO IN ADDITION TO THE PHASE ONE, WHICH ARE SHOWN, ALL THOSE AREAS ARE GRAYED OUT ON THIS.

YOU HAVE THE ADDITIONAL PARKING BEHIND THE CINEMA RIGHT HERE.

YOU HAVE THE COMMUNITY ICE, THE ARENA, THE THERE'S ADDITIONAL MULTIFAMILY OVER HERE AND THEN THE CONVENTION HOTEL.

AND SO AS TIM MENTIONED EARLIER, KIND OF THE INTENT IS THAT ALL OF THOSE GET DELIVERED.

SO YOU HAVE THE COMPLETE CORRIDOR HERE ACTIVATED.

YOU HAVE THAT DENSITY TO SUPPORT ALL OF THOSE USES AS PART OF THAT PHASE.

PHASE THREE THEN IS JUST ADDITIONAL YOU HAVE THE LIVE MUSIC UP HERE AND THEN THE ADDITIONAL RESIDENTIAL COMPONENTS HERE.

YOU HAVE AN ADDITIONAL OFFICE RIGHT HERE. AND THEN THERE'S ANOTHER RESIDENTIAL COMPONENT RIGHT HERE.

SO IT'S KIND OF WORKING IN THE CENTRAL LINE AND THEN WORKING OUT. YEP.

AND THAT THAT'S REALLY IMPORTANT FROM A LOGISTICS AND A SEQUENCING STANDPOINT.

BECAUSE PORTIONS OF THE SITE WILL BE OPEN AND OPERATIONAL WITH, WITH NO INTERRUPTION THIS ENTIRE PERIOD.

IT'S REALLY IMPORTANT TO SEGREGATE SOME OF THAT CONSTRUCTION SO THAT THAT CAN BE MAINTAINED.

AND THEN AS YOU WORK OUT, YOU'RE NOT UNDER CONSTRUCTION ON A REALLY IMPORTANT PARCEL WHILE YOU'RE TRYING TO OPEN UP FOR HOCKEY SEASON.

WELL, WHILE I'VE GOT YOU, WELL, PART OF THE PARKING STRUCTURES, WILL IT BE FREE OR IS EVERYTHING GOING TO BE PAID TO PARK THERE? SO COMPONENTS, TYPICALLY THE WAY THAT THE PARKING IS STRUCTURED, AND I CAN LET ROB SPEAK TO SOME OF THE PARKING AS WELL.

IT'S A SHARED MODEL. SO THE WAY THAT THAT WORKS AS PEOPLE COME IN AND OUT, USUALLY FROM A PARKING STANDPOINT, OFFICE PARKERS MAY MAY PAY TO PARK AS PART OF THEIR MONTHLY COMPONENT, BUT IT'S REALLY BY USE.

RESIDENTIAL BE SEPARATE AND HOTEL WILL BE SEPARATE. AS WE TALKED ABOUT. TYPICALLY THERE'S A PARKING STRUCTURE PAYMENT STRUCTURE WITH THE PARKING.

I DON'T KNOW THAT WE FULLY FLESHED OUT ALL OF THAT, BUT TYPICALLY THERE'S A PERIOD OF FREE PARKING TO INCENTIVIZE FOLKS TO COME FOR TWO HOURS, THREE HOURS, FOUR HOURS. THAT IS OFTEN SOMETHING THAT CONTINUES TO DEVELOP AS DIFFERENT BUILDINGS COME ONLINE AS PART OF THE DEVELOPMENT.

OKAY. THANK YOU. I WOULD SAY MR. MITCHELL, THAT RETAIL PAID PARKING FOR RETAIL IN THE SUBURBS DOESN'T WORK. THAT'S RIGHT. SO SO YOU, YOU COME DOWN TO WHERE YOU HAVE NESTED PARKING AT WHAT HOURS FOR OFFICE APARTMENTS, WHATEVER, YOU KNOW, PREMIUM, PREMIUM OR SOMETHING SOMEBODY MAY WANT TO CHARGE TO BE CLOSE TO THE STAIRS OR THE ELEVATOR.

AND THEN YOU HAVE EVENTS, RIGHT? AND THEN YOU HAVE COMMUTER PARKING AS WELL, BECAUSE THE LARGE, THE LARGE PARKING FACILITY ALONG 400 IS ABLE TO ACCOMMODATE COMMUTERS.

PEOPLE USE MARTA THAT THEY WANT TO PARK THERE AND COMMUTE.

BUT THAT'S REALLY A BIG SHARED DECK AND EVENTS, RETAIL MARTA ALL GET SERVED BY IT.

SO I HAVE A QUESTION ON THE PARKING. ARE YOU ARE YOU ABLE TO ADDRESS THAT OR DO I NEED.

WE HAVE KIMLEY-HORN IS HERE FOR US BECAUSE I KNOW YOU WERE ASKING FOR A VARIANCE ON ON THE, THE 500FT. YES. AND WE HAVE THIS LITTLE DIAGRAM.

I DON'T KNOW IF YOU HAVE THAT. YES. TO SHOW THE PUBLIC WE'RE FAMILIAR.

[03:00:05]

AND I THINK THAT'S OUR SPORTS PERSON THAT TALKED TO US.

THERE'S IT'S ABOUT 40% OF OF THE USE OF PARKING.

BUT, YOU KNOW, WE'RE ALSO CONCERNED ABOUT THE OTHER 60%, OBVIOUSLY, BECAUSE WE NEED PARKING.

BUT IT SAID THAT THERE WOULD BE LIKE AVAILABLE, I DON'T KNOW, I THINK SOMEONE, I THINK 85,000 PARKING SPACES WOULD BE AVAILABLE WITHIN A 15 MINUTE WALK.

I THINK THAT WAS A NUMBER THAT SOMEBODY. AM I RIGHT ON THAT? SORRY. SO ROB ROSS WITH KIMLEY-HORN. 117 20 AMBER DRIVE.

SO SO MY BACKGROUND TRANSPORTATION AND I DO A LOT OF EVENT WORK, SUPER BOWLS, WE WORK THE WORLD CUP FOR THE, FOR THE, THE SUMMER AND I'VE DONE A NUMBER OF DIFFERENT VENUES, PROFESSIONAL COLLEGE ALL ACROSS THE COUNTRY.

SO IT WAS MENTIONED THAT THERE'S 10,000 SPACES, 10,000.

I'M SORRY, I SAID 85. WHY DON'T WORRY, I GOT IT WITHIN A 15 MINUTE WALK.

YES. OKAY. AND SO SO, YOU KNOW, IF YOU BUILD ALL THE PARKING THAT YOU NEED ON THE SITE FOR THE EVENT AND EVERYBODY ELSE, WHAT ENDS UP HAPPENING WHEN THERE'S THAT MUCH PARKING THAT'S AVAILABLE NEARBY, PEOPLE PARK NEARBY.

AND SO YOU END UP OVERBUILDING, YOU BUILD UP, BUILD WAY MORE THAN YOU REALLY NEED BECAUSE PEOPLE WILL, WILL GO AND, AND PARK IN OTHER AREAS THAT MIGHT BE CHEAPER BECAUSE IT WOULD BE PAY TO PARK FOR THE EVENTS.

SO MY CONCERN ON THAT IS, AND YOU PROBABLY HAVE A SOLUTION TO MY CONCERN, BUT IF YOU'RE LOOKING AT PARKING AVAILABLE AROUND A 15 MINUTE PERIMETER OF THE ARENA, I'M HOPING THAT YOU'RE NOT COUNTING THE SPOTS FOR IN FRONT OF TARGET AND TOTAL WINE AND NORDSTROM RACK AND BEST BUY AND ALL THE PLACES THAT PEOPLE ARE GOING TO BE SHOPPING AND YOU'RE GOING TO DISRUPT BUSINESSES BECAUSE YOU'RE COUNTING THE SPOTS. SO YOU'RE NOT COUNTING THOSE SPOTS, RIGHT? DEFINITELY NOT COUNTING ALL OF THOSE SPOTS, BUT YOU'RE COUNTING SOME.

I'M COUNTING SOME, YES. OKAY. BUT HOW ARE YOU GOING TO STOP THE DISRUPTION OF BUSINESSES ALONG THAT CORRIDOR? IF YOU'RE GOING TO ALLOW PARKING, YOU'RE GOING TO HAVE PARKING AGREEMENTS WITH ALL THESE PEOPLE. THAT'S WHY IT TAKES TIME TO, TO, TO BUILD OUT THOSE PARKING AGREEMENTS.

AND YOU TALK WITH THEM ABOUT WHAT THEIR CONCERNS WOULD BE AND HOW YOU CAN WORK WITH THEM AND GET A POSITIVE THING.

A LOT OF THEM, WE UNDERSTAND THAT THERE, THERE HAS BEEN SOME INITIAL FEEDBACK THAT'S POSITIVE BECAUSE THEY WANT THE ADDITIONAL BUSINESS.

YOU KNOW, IT'S IT'S SOME IT'S A IT'S A CAPTIVE AUDIENCE.

PEOPLE WILL COME. THEY WANT TO GO AND THEY'LL SHOP OR THEY'LL HAVE DINNER AND THEY'LL WALK ACROSS THE STREET AND THEY'LL GO TO THE GAME.

AND THAT'S. WELL, IT COULD BE POSITIVE, BUT IT COULD BE NEGATIVE BECAUSE SOMEBODY'S TRYING TO GET SCHOOL SUPPLIES AT TARGET AND CAN'T GET TO TARGET OR THEY CAN'T THEY CAN'T GO TO TOTAL WINE BECAUSE THEY CAN'T FIND A PARKING SPOT.

SO THERE COULD BE ISSUES REGARDING PARKING HERE.

SO I THINK THAT A COUPLE OF POINTS, IN ADDITION TO WHAT ROB SHARED AS IT RELATES TO THE PARKING AGREEMENTS, FIRST AND FOREMOST UNDER THE STAFF'S CONDITIONS, PARKING AGREEMENTS ARE GOING TO NEED TO BE AGREED TO WITH OTHER PROPERTY OWNERS.

AND I BELIEVE THAT WE HAVE SOME OF THE SURROUNDING COMMERCIAL PROPERTY OWNERS THAT, QUITE FRANKLY, ARE EXCITED. YOU'VE HEARD THE STATISTIC 38% DECLINE IN VISITORS TO NORTH POINT.

THIS IS AN AREA WHERE YOU CAN GET A PARKING SPOT AT TARGET.

I MEAN, I HAVEN'T BEEN TO TARGET IN THE LAST I DON'T KNOW THAT I'VE EVER BEEN TO THIS TARGET AND NOT BEEN ABLE TO FIND A PARKING SPACE.

AND SO I THINK THAT THERE ARE PROPERTY OWNERS THAT ARE CRAVING MORE PEOPLE COMING IN AND ARE, QUITE FRANKLY, I THINK, OPEN TO AND MAYBE EVEN EXCITED ABOUT THE THOUGHT OF NUMBER ONE, BEING ABLE TO MONETIZE THEIR EMPTY PARKING SPACES THAT THEY HAVE RIGHT NOW, BECAUSE WE'VE GOT SO MANY SURFACE PARKING LOTS, AND WE HAVE FEWER AND FEWER PEOPLE THAT HAVE BEEN COMING INTO NORTH POINT AS A WHOLE AND AS IT RELATES TO. SO THAT'S KIND OF ON THAT SHARED PARKING AGREEMENT.

AND I DID WANT TO MAKE SURE THAT IT WAS VERY CLEAR AND THAT IT WASN'T CONFUSION.

WE HAVE OVER EIGHT OVER EIGHT, OVER 8500 PARKING SPACES ON THE PROPERTY.

THAT PARKING IS SUFFICIENT FOR THE USE OF THE ENTIRE DISTRICT FOR EVERY DAY, SO THAT THE ADDITIONAL PARKING THAT WE'RE TALKING ABOUT THAT WOULD NEED TO BE LOCATED OFF SITE IS ONLY FOR THOSE LARGE EVENTS.

AND I THINK TO ROB'S POINT, YOU WANT TO BRING PEOPLE IN AND THAT ADDS EXTRA BUSINESS.

[03:05:06]

SO I DO THINK THAT THE PARKING WILL BE SUFFICIENT TO PROVIDE A SAFE AND COMFORTABLE OPPORTUNITY FOR PEOPLE TO HAVE MANY DIFFERENT OPTIONS OF WHERE TO PARK, AND IT WILL ALSO BOOST BUSINESS FOR THOSE SURROUNDING PROPERTY OWNERS AND BUSINESSES THAT ARE IN THE AREA.

QUESTION. IF YOU'RE FINISHED TO FOLLOW UP ON THE PARKING.

SO I'M NOT LOOKING AT THE PARKING AGREEMENT THAT IS IN THE 600 PAGE REPORT, BUT I'M LOOKING AT THE STAFF REPORT THAT TALKS ABOUT THE DEMAND FOR HOME GAMES. AND THEY ARE REFLECTING THAT ONLY 15% OF THE YEAR HOME GAMES WILL OCCUR. SO THAT'S A TOTAL OF 41 GAMES.

SO IS YOUR PARKING AGREEMENTS THAT YOU'RE NEGOTIATING WITH SURROUNDING PROPERTY OWNERS TO SUPPORT THAT COMPONENT OR THE COMPONENT WHEN THE ARENA IS BEING USED FOR ALL THESE OTHER EVENTS THAT ARE NOT RELATED TO HOCKEY.

AND AS MISS REYNOLDS ALLUDED TO EARLIER, WE WERE BRIEFED WITH THE CAA CONSULTANT.

AND HE MADE IT VERY CLEAR THAT THE GOAL FOR THE ARENA IS TO SUPPORT HOCKEY.

40% OF THE TIME. AND THEN THE OTHER 60% TO BE SUPPORTED WITH ALL SORTS OF TYPES OF EVENTS, CONCERTS, YOU NAME IT. BUT THE INTENT IS FOR THE ARENA TO BE USED 100%.

SO IT'S A LITTLE MISLEADING FOR US TO BE SAYING ONLY 15% OF THE TIME YOU'VE HAD TO NEGOTIATE.

THESE AGREEMENTS ARE GOING TO BE NEEDED. YOU'RE YOU'RE GOING TO BE LOOKING AT NEGOTIATING AGREEMENTS FOR WHENEVER THAT ARENA IS SECURED.

YES. AND I'LL ASK ROB TO CORRECT ME IF I MISSPEAK.

BUT BASED ON THE KIMLEY-HORN STUDY THAT DID LOOK AT THIS, YOU KNOW, SHARED PARKING THAT IS FOR MAJOR ARENA EVENTS.

AND SO THAT IS NOT LIMITED TO JUST HOCKEY EVENTS.

SO THIS IS LOOKING AT HOW MANY SO HOW MANY BEYOND THE 40 GAMES A YEAR.

I DON'T THINK THAT WE HAVE A NUMBER BECAUSE I THINK UNTIL UNTIL WE BUILD IT AND THEY CAN COME.

YOU KNOW, WE CERTAINLY DON'T HAVE YOU KNOW, I THINK TIM MENTIONED IT'S NOT AN ASSUMPTION.

YOU KNOW, WE DON'T HAVE MONSTER JAM OR, YOU KNOW, A BIG CONVENTION OR SOMETHING YET, BUT I THINK CERTAINLY.

AND YOU HAVE TO THINK ABOUT IT. I THINK YOU ALL ARE THINKING ABOUT IT FROM THE CITY'S PERSPECTIVE, WHICH IS PROBABLY THE MOST IMPORTANT PERSPECTIVE.

AND THE CITY IS GOING TO WANT TO MAKE SURE THAT THERE IS SUFFICIENT PARKING.

AND SO IS THE PROPERTY OWNER. YOU KNOW, IT'S NOT GOING TO DO ANY OF THIS RETAIL TENANTS, THE HOTEL, IT'S NOT GOING TO DO ANYBODY ANY GOOD IF WE ARE NOT PARKING MAJOR EVENTS AND HAVING THOSE AGREEMENTS IN PLACE.

SO I THINK THAT THAT HAS CERTAINLY BEEN PART OF THE ARENA.

CERTAINLY, YOU KNOW, WE'RE TALKING ABOUT IT AS AN NHL ARENA, BUT THE INTENTION IS TO USE IT FOR OTHER EVENTS AND THOSE OTHER EVENTS WOULD HAVE TO BE PARKED. THANK YOU. I DO BELIEVE WE WERE PRESENTED SOMETHING EARLIER IN THE WORKSHOP THAT SAID A TOTAL OF THEY PROPOSED 96 DAYS 42, 44 FOR THE HOCKEY AND ANOTHER 50 PLUS FOR OTHER EVENTS.

SO LESS THAN 100 IN THAT 100 IS THE RANGE. BECAUSE I THOUGHT TO MYSELF A THIRD OF THE TIME.

AND FOR SOME CLARITY TO ROUND OUT. COMMISSIONER REYNOLDS COMMENTS.

THOSE PARKING SPACES MAY BE OWNED BY THE LANDLORD, BUT THEY ARE EFFECTIVELY LEASEHOLD OWNED BY THE TENANTS AND THEY HAVE RIGHTS.

AND THOSE TENANTS KNOW BETTER THAN ME, YOU OR THE LANDLORD, WHAT BENEFIT THEY WOULD HAVE FROM HAVING PEOPLE, YOU KNOW, GIVING UP SOME SPACES AND HOW MANY THEY WOULD NEED TO PROTECT.

SO ULTIMATELY, TENANT THEMSELVES IS THE ONE THAT'S GOING TO HAVE THAT FINAL DECISION.

ALL RIGHT. THANK YOU SO MUCH. WE ONE MORE QUESTION.

I'M SORRY. I HAVE ONE MORE QUESTION. AND IT'S NOT RELATED TO PARKING OR FOR SALE.

[03:10:01]

I THINK WE TALKED ABOUT IT WHEN WE SAW THAT WE HAD NOT SEEN THAT EARLIER, BUT I DON'T THINK THERE'S ANY OBJECTION TO THAT.

I MEAN, I THINK THE GOAL FOR THIS DEVELOPMENT IS TO REALLY EMBRACE THE ALPHA LOOP.

IT IS CERTAINLY A BENEFIT IN THE CITY, AND I THINK WILL BE A TREMENDOUS ASSET TO THE DEVELOPMENT.

AND SO HAVING THE OPPORTUNITY TO DRIVE MORE USERS OF THE ALPHA LOOP TOWARDS STORMWATER PARK IS NOT SOMETHING THAT WE HAVE A CONCERN WITH. AND I THINK HAD LOOKED AT THAT AND HAD HAD THE ENGINEERS, YOU KNOW, LOOKING AT THAT A COUPLE OF WEEKS AGO WHEN WE WERE EXPLORING DIFFERENT OPTIONS AFTER SOME FEEDBACK ON THE ALPHA LOOP.

SO I THINK THAT THAT WORKS FOR US. OKAY. AND THEN JUST BE ABLE TO SAY THAT.

THANK YOU. AND THEN I KNOW THAT WE'VE TALKED ABOUT THE, THE STANDARD WIDTH AND SOME ENHANCEMENTS THAT YOU WERE PLANNING TO MAKE.

CAN YOU ARTICULATE THAT A LITTLE BIT MORE SO THE FOLKS IN THE AUDIENCE UNDERSTAND THAT? SURE, SURE. AND I'M TRYING TO SEE IF WE HAVE.

YEAH. I THINK YOU KNOW, THE STREETSCAPE ISN'T, IT'S NOT A FANCY COLORED DRAWING, BUT I THINK THAT IT DOES PROVIDE THE DIMENSIONS JUST FOR THE BENEFIT OF THE AUDIENCE. ONE OF THE CONCERNS THAT WAS EXPRESSED BY SOME OF THE PLANNING COMMISSIONERS AND OTHER PEOPLE IN THE COMMUNITY WAS AS IT RELATES, YOU KNOW, THE ALPHA LOOP TYPICALLY IS 12FT.

WE HAD BEEN TALKING ABOUT 15FT. SO MAKING IT EVEN WIDER AND A CONCERN ABOUT HAVING THE ALPHA LOOP BASICALLY ALSO THE SIDEWALK WITH THE STOREFRONTS. AND SO THE STREETSCAPE THAT YOU SEE NOW ACTUALLY HAS LANDSCAPING SEPARATION.

I DON'T KNOW IF IT'S KIND OF SMALL. BUT CAN YOU SEE THAT? SO WE HAVE SUPPLEMENTAL ZONE MIGHT BE A LITTLE BIT EASIER IN PLAN VIEW.

SO SUPPLEMENTAL ZONE IN BETWEEN. SO THIS WOULD BE WHERE LET'S SAY YOU HAVE A CAFE AND YOU HAVE TABLES AND CHAIRS KIND OF OUT HERE IN THIS SUPPLEMENTAL ZONE RIGHT HERE.

THEN WE HAVE A TREE WELL ZONE RIGHT HERE PROPOSED AS SEVEN FEET WIDE.

SO THAT IS KIND OF A NATURAL BARRIER BETWEEN THIS AREA WHERE PEOPLE ARE WALKING IN AND INTERACTING AND SHOPPING.

AND THEN THE 15 FOOT ALPHA LOOP ON ONE SIDE OF THE STREET.

SO THAT'S RIGHT HERE. THAT'S WHERE THIS IS SHOWN.

AND THEN AN ADDITIONAL PHYSICAL BARRIER RIGHT HERE.

AND SO IN CERTAIN AREAS THAT GETS A LITTLE LARGER.

THESE AREAS COULD BE LANDSCAPED AS WELL WHERE THERE ISN'T PARALLEL PARKING.

THIS ZONE RIGHT HERE IS ABOUT EIGHT FEET. SO YOU HAVE KIND OF THE THE NODES OF PARALLEL PARKING ON THE STREET, AND THEN WHERE YOU DON'T HAVE THAT, IT POPS OUT. SO YOU HAVE AN ADDITIONAL BUFFER ON BOTH SIDES OF THE FOR LOOP.

AND THIS IS A RAISED CURB. AND THEN ON THE OTHER SIDE, THE ADDITIONAL LANDSCAPE BUFFER, WE STILL HAVE I BELIEVE IT'S 7 OR 8 FOOT SIDEWALK HERE ON THIS SIDE AS WELL. AND THEN THAT SUPPLEMENTAL ZONE AGAIN.

SO WE'RE SHOWING THE ALPHA LOOP ON ONE SIDE OF THE STREET SECTION GOING THROUGH THE MAIN AREA. CORRECT.

SO FROM A SAFETY STANDPOINT, YOU'RE NOT CONCERNED ABOUT SOMEBODY PARKING ALONGSIDE THE ROAD AND GETTING HIT BY A BIKE COMING ON AS HE'S.

WE'RE NOT. NO. THIS WILL BE MORE OF A WHICH IS DIFFICULT TO SEE IN PLAN VIEW, BUT MORE OF A PHYSICAL BARRIER RIGHT HERE IN BETWEEN THE PARKING.

SO THEY'LL HAVE TO GO AROUND SOMEPLACE TO GET TO HAVE TO CROSS THE STREET OR WHAT WILL THEY, THEY'LL HAVE TO GET SOMEPLACE TO FIND A PLACE TO.

WE'LL HAVE CROSSWALKS THROUGHOUT. YOU MEAN IF PEOPLE ARE PARKING ON THE SIDE? YEAH. UNDERSTANDING YOUR QUESTION CORRECTLY. WOULD IT BE POSSIBLE TO FIND THE FLY THROUGH AND PICK AN IMAGE OUT OF THAT? YOU HAVE. YEP. OKAY. I THINK I THINK THAT'S WHERE WE'VE ILLUSTRATED IT.

AND I THINK IT SHOWS IT A LOT, A LOT BETTER. OR THIS ONE.

YEAH. YEAH, THAT MIGHT BE A LITTLE BIT BETTER TOO. I DO THINK THE DELINEATION IS BETTER SINCE WE DISCUSSED ABOUT THIS, BECAUSE I THINK WE WERE CONCERNED ABOUT SAFETY FOR EVERYBODY.

I'M STILL A LITTLE CONCERNED. BUT THIS IS A LOT BETTER IN, IN, IN ITS PLAN.

SO I THINK IT'S, IS, THIS IS THE, THIS COMING UP ON YOUR SCREEN NOW? YES. YES. AND SO, SO JUST TO NET THIS OUT, THIS DISCUSSION ABOUT THE ALPHA LOOP.

WAS THE CITY STAFF OKAY WITH YOUR PROPOSAL TO MAKE IT 15FT WIDE AS OPPOSED TO THE STANDARD 12? MY UNDERSTANDING IS YES. I'LL ASK THEM TO CONFIRM.

OKAY. THANK YOU. JUST TRYING TO FIGURE OUT IF WE HAVE AN ISSUE THERE OR NOT.

THANK YOU. RELATIVE TO THE NEW ASK THAT WE SAW TONIGHT.

[03:15:03]

THE COMMISSIONERS CAN STILL HAVE MORE TIME TO ASK MORE QUESTIONS AFTER WE HEAR FROM THE PUBLIC.

BUT IF YOU HAVE PRESSING QUESTIONS, YOU CAN ASK THEM NOW OR WAIT UNTIL AFTER WE HEAR FROM THOSE IN THE AUDIENCE.

THE NEXT PHASE WOULD BE THE PUBLIC COMMENTS. YOU HAVE USED 18 MINUTES, 35 SECONDS.

YOU HAVE 21 MINUTES, 25 SECONDS FOR THOSE IN FAVOR.

BUT I'M GOING TO ASK THE QUESTION TO THE BOARD WHETHER THEY WANT TO TAKE A BREAK BEFORE WE GO TO PUBLIC COMMENT.

I'M HEARING YES. SO WE'RE GOING TO TAKE FIVE MINUTES AND WE'LL BE BACK.

AND THEN YOU HAVE YOUR TIME TO SPEAK, IF ANYONE WOULD.

IT'S AMAZING WHEN YOU GIVE PEOPLE FIVE MINUTES, THEY TAKE 10 OR 15.

BUT I KNOW YOU'VE BEEN SITTING FOR A LONG TIME.

I'M GOING TO OPEN THE MEETING FOR PUBLIC COMMENTS AND WE START WITH THOSE IN FAVOR.

PLEASE COME FORWARD. AND YOU HAVE A TOTAL OF 21 MINUTES, 25 SECONDS.

THE APPLICANT WANTED FIVE MINUTES FOR REBUTTAL.

SO IF SOMETHING HAS BEEN SAID, WE DON'T NEED TO KEEP REPEATING IT, BUT WE WANT TO GIVE YOU ENOUGH TIME TO.

CAN I, CAN YOU CAN YOU BRING ME I HAVE A YOU HAVE PEOPLE WHO SIGNED UP.

I CALL YOUR NAME. DID YOU FILL OUT A COMMENT CARD? I DID. OKAY, I'LL DO THAT FOR ME. OH. I'M SORRY.

WHEN YOU WHEN YOU COME UP. WHEN I CALL YOUR NAME.

OH, I SHOULD READ THE NAMES ON THE CARD AND THEN I'LL SEE WHETHER THERE'S ANYBODY ELSE.

ALL RIGHT. I HAVE ROBERT SANFORD. TWO, THREE, THREE DOWNING DRIVE.

MR. COMMISSIONER AND. THERE YOU GO. THANK YOU.

ALL RIGHT. ALL RIGHT, MR. COMMISSIONER AND MEMBERS OF THE THE COMMISSION.

I AM VERY MUCH FOR THIS EFFORT. AGAIN. ROBERT SANFORD 233 DOWNING DRIVE.

THAT'S ECHO PARK. SO WE ARE THE CLOSEST TO THE COMMUNITY AND I AM VERY MUCH IN SUPPORT OF THIS EFFORT.

AS YOU LOOK AT IT TODAY, WE HAVE, I THINK WE HAVE OUR FOLKS DOWN THE STREET UP IN FORSYTH THAT ARE FOCUSED ON, ON DOING SOMETHING FOR THEIR COMMUNITY. SO I DEFINITELY THINK IT'S SOMETHING THAT NEEDS TO BE DONE.

AS I SAID HERE, FOR THE LAST THREE HOURS, I KEPT LOOKING UP AT THE SEAL AND IT SAYS NEW PROSPECT.

I LIVED HERE IN THE COMMUNITY FOR EIGHT YEARS AND I'VE WATCHED WHAT YOU HAVE DONE DOWNTOWN ALPHARETTA AND WHAT YOU HAVE DONE IN AVALON.

AND IT'S BEEN TREMENDOUS FOR THIS COMMUNITY. AND YOU KNOW, I THINK I'VE HEARD MIKE, I THINK WAS HIS NAME.

HE SAYS 77, 77% OF THE COMMUNITY SAYS THIS IS THE NUMBER ONE EFFORT THAT THEY WANT FOR A MIXED USE COMMUNITY, WHICH IS LIVE, WORK AND PLAY. SO I REALLY THINK YOU DO NEED TO FOCUS ON MOVING FORWARD WITH THIS EFFORT, IT WOULD BE VERY VITAL FOR THE COMMUNITY, FOR TAX REVENUE, FOR THE CITY OF ALPHARETTA AND SOMETHING NEW.

FOCUS ON WHAT THAT SAYS UP THERE. NEW PROSPECT. LET'S MOVE FORWARD.

I THINK THEIR PRESENTATION IS GREAT, WHAT THEY'RE OFFERING FOR US, AND I JUST THINK IT WOULD BE VERY BENEFICIAL TO THE COMMUNITY AT LARGE.

MY $0.02. THANK YOU FOR YOUR COMMENTS. NEXT SPEAKER, COLIN LUCAS.

IT'S OKAY. LET ME KNOW. GOOD NIGHT. EVENING.

COLIN LUCAS, 350 VILLA MAGNOLIA LANE, ALPHARETTA.

BEING A LONGTIME RESIDENT AND VISITOR TO ALPHARETTA, I GREW UP IN JOHNS CREEK.

SO I PLAYED HOCKEY AT THE COOLER BEFORE THAT CLOSED, SADLY AND THEN VISITED NORTH POINT MALL.

GROWING UP ALL THROUGHOUT HIGH SCHOOL, IT WAS KIND OF LIKE THE PLACE TO PLACE TO GO.

PLACE TO BE. AND IT DEFINITELY IS. NOT MUCH ANYMORE.

EVERY TIME I DRIVE BY IT, IT KIND OF IS A REMINDER OF WHAT IT USED TO BE AND HOW GREAT IT WAS.

[03:20:01]

AND ESPECIALLY NOW WITH ALL THE TREES CUT DOWN ON 400.

YEAH. KIND OF A GOOD REMINDER THAT BUT WITH THAT, HAVING A HOCKEY ARENA, HAVING A MIXED USE LAND SPACE HAVING ALL OF THOSE POTENTIALS WOULD BRING SO MUCH ECONOMIC INCREASE TO THE, TO THE CITY.

BRING ANOTHER GREAT ASPECT. WE GO TO DOWNTOWN ALL THE TIME, GO TO AVALON ALL THE TIME.

WENT THERE AS IT WAS GROWING THROUGH THE PHASES AND TO I MEAN, YOUR POINT.

YOU KNOW, YOU KIND OF HAVE TO LEARN AS YOU DEVELOP A PROPERTY, RIGHT? IN 2006, WHO WOULD EVER HAVE KNOWN THAT 2008 WAS HAPPENING? AND THEN DEVELOPING MORE AND MORE AS YOU GO DOWN? SO AS A DEVELOPER FOR MY JOB, THERE IS AN ASPECT OF BEING ABLE TO PIVOT IS ALWAYS IMPORTANT.

AND I THINK WITH THEIR PLAN, THERE IS POTENTIAL TO PIVOT AS THEY GO THROUGH PHASES.

SO VERY, VERY IN FAVOR OF ALL OF IT. AND LOOKING FROM A YOUNG PERSON THAT'S GOING TO BE IN THE ALPHARETTA AREA FOR QUITE SOME TIME BEING A HOMEOWNER I JUST SEE GREAT ECONOMIC POTENTIAL OVER THE NEXT 30, 40 YEARS OR SO.

SO THAT'S ALL I GOT. THANK YOU FOR YOUR COMMENTS.

KELLY BOATRIGHT. THANK YOU, KELLY BOATWRIGHT. I'M THE PRESIDENT OF THE GREATER NORTH FULTON CHAMBER AT 10,000 AVALON.

I'M HERE TO SPEAK IN SUPPORT OF THIS INITIATIVE.

APPRECIATE CHAIR AND COMMISSIONERS LISTENING TO MY COMMENTS.

I WANT TO START JUST WITH THE POINT THAT THIS HAS BEEN THE RETAIL CENTER FOR THIS AREA FOR A LONG TIME.

I'VE BEEN HERE FOR EIGHT AND A HALF YEARS, AND I CAN REMEMBER BRINGING MY DAUGHTER TO THE AMERICAN GIRL STORE STORE WHEN IT WAS AT NORTH POINT MALL AND MAKING THE DAY IT.

AND WHAT A GREAT EXPERIENCE IT WAS. I DROVE 35 MILES FROM DOUGLASVILLE WITH A CHILD TO GO TO THAT STORE FOR THAT EXPERIENCE.

SHE'S NOW 26 AND THE MALL, UNFORTUNATELY, IS JUST AS OUTDATED.

SO WHAT I WOULD LIKE TO SEE IS A CHANCE FOR ALL OF US TO BE ABLE TO HAVE THAT SAME EXPERIENCE, BUT WITH A NEW PRODUCT. AND THAT'S WHAT JAMESTOWN IS OFFERING.

THIS IS A CHANCE TO REVITALIZE AND TRANSFORM THIS PROPERTY.

IT'S ALREADY BEEN PROVEN TO WORK IN OTHER METRO ATLANTA CITIES.

AND OF COURSE, JAMESTOWN TOO HAS A PROVEN TRACK RECORD WITH DEVELOPMENTS LIKE PONCE CITY MARKET.

SO I THINK IT'S THE RIGHT TIME. I THINK IT'S THE RIGHT PLACE.

I WAS ACTUALLY PART OF THE 2019 NORTH POINT CREATIVE PLACEMAKING PLAN WHEN I GOT HERE TO TAKE THIS POSITION.

AND UNLIKE PRIOR PLANS THAT HAVE BEEN PRESENTED TO THIS COUNCIL, THE COUNCIL IS PAUSED ON ALL OF THOSE TO WAIT FOR THE RIGHT THING.

AND I TRULY BELIEVE THAT THIS IS THE TIME AND THIS IS THE RIGHT THING.

THIS REDEVELOPMENT HAS BEEN MENTIONED TO BE ALIGNED WITH THE CITY OF ALPHARETTA OWN COMPREHENSIVE PLAN WITH THE NORTH POINT TAX ALLOCATION DISTRICT.

THE CITY CREATED MEANING THAT THIS KIND OF PROJECT IS WHAT ALPHARETTA HAS ALREADY SAID THAT IT WANTS FOR THIS COMMUNITY.

AND CERTAINLY THE NEIGHBORS HAVE SPOKEN AS WELL.

TODAY, RESIDENTS OFTEN HAVE TO DRIVE TO MIDTOWN BUCKHEAD ALL OVER FOR QUALITY ENTERTAINMENT.

MY YOUNG PROFESSIONALS WHO MEET IN MY OFFICE FOR THAT COMMITTEE GO TO SUNTRUST TO HANG OUT.

I'D PREFER THEY HANG OUT HERE AND SPEND THEIR DOLLARS HERE.

THIS PROJECT CERTAINLY SUPPORTS THE CHAMBER'S EFFORTS TOWARDS WORKFORCE DEVELOPMENT, REDUCING DRIVE TIME, ADDING TO THE COMMUNITY'S QUALITY OF LIFE RATHER THAN CHANGING THE AMAZING PLACE THAT I BELIEVE ALPHARETTA ALREADY IS.

THE REALITY IS, WE ARE PART OF A LARGER ECOSYSTEM IN THIS REGION, AND A REVITALIZED HIGHER DENSITY DISTRICT WILL BENEFIT THE SURROUNDING BUSINESSES THROUGH MORE FOOT TRAFFIC, THROUGH A LARGER CUSTOMER BASE FOR EVENTS, DINING, ENTERTAINMENT, AND FOR STEADIER RECURRING VISITORS THAN THE MALL CURRENTLY GENERATES. THE INCREASED BUSINESS ACTIVITY WILL ALSO, OF COURSE, ADD TO THE TAX DIGEST FOR THE CITY AND FOR OUR SCHOOLS.

IT IS FOR ALL OF THESE REASONS THAT THE CHAMBER SUPPORTS THIS TRANSFORMATIONAL PROJECT.

THANK YOU. THANK YOU FOR YOUR COMMENTS. AND I ASSUME YOU'RE SPEAKING FOR THE CHAMBER OR FOR YOURSELF.

THE CHAMBER. THANK YOU. JOHN LAMB.

HI. THANK YOU FOR THE OPPORTUNITY TO SPEAK HERE.

I LIVE HERE AND I WORK HERE AND I WANT TO PLAY HERE.

SO AT FALCONS SEASON TICKETS TO GET MY FIX. GOT TO GO DOWN THERE.

HATE THAT RIDE. GO TO A LOT OF BRAVES GAMES. IT'S TOUGH TO GET OVER THERE.

IT WOULD BE GREAT TO HAVE SOMETHING OF OUR OWN HERE IN THE CITY.

[03:25:03]

IT WAS PACKED DOWN HERE. EVERY, EVERY U.S. GAME THAT WAS PLAYED DOWNTOWN FILLED UP.

I'VE NEVER SEEN THE GREEN SO CROWDED AS WHEN WE HAD THE THE SCREEN AND IT JUST I LOOKED AROUND AT THE SENSE OF COMMUNITY AND IT WAS JUST OFF THE CHARTS.

YOU KNOW, I WAS NEVER MORE PROUD TO LIVE HERE THAN THAN THAT NIGHT SEEING WHAT WAS GOING ON HERE.

HOCKEY. THE STANLEY CUP WAS HERE LAST SUMMER AND THE LINE WAS TOO LONG.

I HAD TO GET BACK TO MY SHOP. YOU KNOW, IT WAS JUST.

THERE WAS TOO MANY PEOPLE THERE TO SEE THE STANLEY CUP. WE'RE UNIQUELY POSITIONED HERE WHERE WE'RE AT.

THERE'S TWO BIG TOWNS TO THE SOUTH OF US THAT HAVE HOCKEY AND NEVER WOULD HAVE THOUGHT HOCKEY WOULD DO WELL IN TAMPA AND IN SUNRISE, FLORIDA. IT'S BOOMING. YOU GO UP TO NASHVILLE, YOU GO TO RALEIGH, IT'S BOOMING.

AND WE'RE RIGHT HERE IN THE MIDDLE. AND, YOU KNOW, HOCKEY FANS TRAVEL.

THEY'LL COME UP HERE TO SEE THEIR TEAM. THEY'LL COME DOWN HERE TO SEE THEIR TEAM. YOU KNOW, WE'LL GO DOWN THERE TO SEE OUR TEAM. I JUST THINK IT WOULD BE A GREAT IDEA TO ADD THIS.

IT'S KIND OF A CULMINATION OF WHERE THE CITY'S BEEN GOING.

THE DECISIONS THAT HAVE MADE BEEN MADE HERE SINCE I'VE LIVED HERE FOR 20 YEARS HAVE JUST THEY'VE ALL WORKED OUT.

A LOT OF THE CONCERNS THAT I HEAR ARE PROBABLY THE SAME CONCERNS THAT PEOPLE HAD BEFORE THEY DID NORTH .35 YEARS AGO, BEFORE WE DID AVALON, BEFORE WE DID DOWNTOWN.

AND IT'S ALL WORKED OUT. YOU KNOW, WE'VE DONE WELL, VALID CONCERNS, BUT, YOU KNOW, IT'S ALL WORKED OUT.

SOME OF THE THINGS, SOME OF THE THINGS I'VE HEARD TONIGHT WAS WHEN YOU THERE YOU GO.

OH, NO. OKAY. WE TALK ABOUT PARKING. YOU KNOW, I DID SOME NUMBERS REAL QUICK UP THERE.

YOU KNOW, 20 BUCKS A SPOT. IF A GUY'S GOT 300 SPOTS ON HIS LOT, HE'S GOING TO BE MAKING ALMOST A HALF $1 MILLION A YEAR OFF HIS EMPTY LOT.

THAT JUST SITS OUT THERE RIGHT NOW. I THINK THESE PEOPLE HAVE THOSE AGREEMENTS SIGNED IN A HEARTBEAT.

AS A MATTER OF FACT, WHOEVER AT THE BATTERY, ALL THE BUSINESS OWNERS, THEY'RE THE PEOPLE THAT OWN THE OFFICE BUILDINGS.

THEY'RE MAKING SOME GOOD MONEY OFF THE PARKING.

AND ONE GUY IN PARTICULAR I MET, HE WAS THRILLED.

HE JUST BOUGHT THE BUILDING AND HE GOES, WOW.

NOW ALL OF A SUDDEN I'M GETTING PARKING REVENUE. MY PROPERTY VALUE JUST WENT UP. THE OTHER THING IS, YOU KNOW, I DRIVE TO SANDY SPRINGS A LOT. I HAVE A STORE DOWN THERE AND, YOU KNOW, 400 WAS A BEAUTIFUL RIDE AND NOW IT LOOKS LIKE HELL.

GRANTED, IT'S CONSTRUCTION, BUT I THOUGHT THERE USED TO BE A THING WHERE WE HAD TO KEEP THE TREES. THERE WAS LIKE, A BUFFER ZONE. NOW THE TREES ARE GONE AND WE'RE GOING TO PUT UP SOME WALLS. IT'S NOT GOING TO BE REAL PRETTY.

WHAT IS PRETTY? WHEN I DRIVE DOWN THERE IS THE KING AND THE QUEEN BUILDING.

SO YOU TALK ABOUT BIG BUILDINGS, RIGHT? 32 STORIES.

I THINK THEY'RE PRETTY BIG. THEY'RE BEAUTIFUL.

I'D LIKE TO HAVE SOME BIG, BEAUTIFUL BUILDINGS UP HERE FOR US TO LOOK AT, RATHER THAN THE WALLS THAT ARE THE RETAINING WALLS GOING UP 400 A PRETTY ARENA.

IT'LL LOOK GOOD. RIGHT NOW. IT ALMOST LOOKS LIKE TOP GOLF IS A HOCKEY NET.

LIKE, WE'VE ALREADY APPROVED THE GIANT HOCKEY NET ON 400.

AND YOU KNOW, AND SO LET'S GET AN ARENA AND LET'S GET SOME PRETTY BUILDINGS TO LOOK AT INSTEAD OF THE HOCKEY NET ON THE LEFT.

YOU KNOW, AS YOU'RE GOING NORTH. SO ANYWAY AVALON WAS BOLD, YOU KNOW, DOWNTOWN.

WE DID THIS. IT WAS BOLD. IT'S TIME TO BE BOLD AGAIN.

YOU KNOW, LET'S NOT LOSE THIS OPPORTUNITY BECAUSE IF THIS THING SLIPS THROUGH OUR FINGERS AND GOES TO SOUTH FORSYTH.

ALPHARETTA IS A CUT THROUGH. WE'RE A PASS THROUGH FOR ALL THE TRAFFIC.

IT'S NOT GOING TO BE PRETTY, ESPECIALLY IN WINWARD.

IF YOU LIVE IN WINWARD, THE TRAFFIC THAT'S GOING TO GET UP TO THAT SOUTH FORSYTH LOCATION, IT'S NOT GOING TO BE PRETTY AND WE'RE STILL GOING TO BE STUCK WITH WHAT DO WE DO WITH NORTH POINT? SO LET'S BE BOLD. ALL RIGHT. THANK YOU. THANK YOU FOR YOUR COMMENTS.

NADIA GARNER.

GOOD EVENING. THANK YOU SO MUCH FOR THIS OPPORTUNITY.

I'M TIRED AND I'M HUNGRY. SO PLEASE BEAR WITH ME.

I'M TIRED BECAUSE OF THE WAY NORTH POINT LOOKS.

I MOVED TO THE ALPHARETTA AREA IN 2022. I LIVE IN ECHO PARK, 302 OLMSTED WAY.

I WAS EXCITED TO MOVE THERE BECAUSE THERE WAS AN OPPORTUNITY THAT SOMETHING WAS GOING TO BE DONE WITH NORTH POINT.

AND SADLY, NOTHING WAS DONE WITH NORTH POINT.

FOUR YEARS LATER, HERE WE ARE. AND IT'S THE SAME THING.

I'M TIRED OF LIVING WHERE I'M LIVING, AND THAT'S A SAD THING.

[03:30:04]

MY CHILDREN WENT TO RIVERS ACADEMY AND I WATCHED TOWN HALL BE BUILT.

I WATCHED AVALON. THIS CITY IS AMAZING. OUR CITY OFFICIALS HAVE DONE AMAZING THINGS WITH US, BUT THEY HAVE NEGLECTED NORTH POINT. YES, I'VE TAKEN MY DAUGHTER TO THE AMERICAN GIRL DOLL STORE.

WE SHOP FOR PROM DRESSES. WE EVEN WENT TO THE DISNEY STORE.

IT WAS A GREAT PLACE TO GO TO. BUT NOW WE NEED SOMETHING BETTER.

WE NEED A CHANGE. CHANGE IS COMING. THE ELT IS COMING.

WHAT IS THAT GOING TO BRING FOR US? FOR THOSE OF YOU WHO DO NOT LIVE ON HAYNES BRIDGE ROAD, EVERY DAY I SEE HOMELESS PEOPLE. AND THAT'S SAD.

NORTH POINT MALL HAS TURNED INTO A HOMELESS HAVEN WITH THE RISE OF THE ELT AND WITH DOWNTOWN.

IF ANY OF YOU HAVE GONE TO GEORGIA TECH, THAT'S WHERE MY SON WENT TO HAVE SEEN THE TENTS DOWN THERE.

THAT'S WHAT I'M FEARFUL FOR. I AM FEARFUL THAT NORTHPOINT WILL TURN INTO ANOTHER TENT CITY.

WE DON'T WANT THAT. WE DON'T WANT THAT FOR OUR BEAUTIFUL CITY.

I BELIEVE IN WHAT THE CITY IS DOING. I'VE SEEN WHAT THE CITY HAS DONE, AND I JUST WANT US TO TAKE THIS OPPORTUNITY TO DO SOMETHING AND MAKE A CHANGE, SOMETHING THAT WE CAN CHERISH MOVING FORWARD.

SOMETHING THAT WE CAN BE PROUD ABOUT AND SOMETHING THAT WE CAN HAVE MEMORIES GOING FORWARD WITH OUR ADULT CHILDREN, OUR YOUNG CHILDREN, OR OUR GRANDCHILDREN. NOW I'M HUNGRY FOR A CHANGE.

SO LET'S DO IT. THANK YOU. THANK YOU FOR YOUR COMMENT.

SO MANY MORE PEOPLE DO. WE HAVE THREE MORE IN FAVOR AND ONE IN OPPOSITION.

OKAY. THREE IN FAVOR. ALL RIGHT. CALL THE NEXT ONE.

WE HAVE SEVEN MINUTES LEFT, DANIEL BUSCH.

HELLO. DANIEL BUSCH NINE TWO, THREE ZERO MARTIN ROAD.

GOOD EVENING. LIKE I SAID, MY NAME IS DANIEL BUSCH AND I SERVE AS THE REDEVELOPMENT DIRECTOR AND FOR THE SOUTHEAST REGION FOR BRIXMOR PROPERTY GROUP.

AS SOME OF YOU MAY KNOW, BRIXMOR PROPERTY GROUP IS A PUBLICLY TRADED REAL ESTATE INVESTMENT TRUST THAT OWNS AND OPERATES HUNDREDS OF COMMERCIAL RETAIL CENTERS ACROSS THE UNITED STATES. AND ONE OF THOSE PROPERTIES IS MANSELL CROSSING, LOCATED DIRECTLY ACROSS ENCORE PARK PARKWAY FROM THE PROPOSED NORTHPOINT REDEVELOPMENT.

IT'S GIVEN MANSELL'S CLOSE PROXIMITY. THE FUTURE OF THE NORTHPOINT MALL SITE IS IMPORTANT NOT ONLY TO THE SURROUNDING COMMUNITY, BUT ALSO TO THE LONG TERM VITALITY OF THE NEIGHBORING BUSINESSES AND DEVELOPMENTS, INCLUDING OUR OWN.

FROM BRIXMOR MOORE'S PERSPECTIVE, WE DON'T HAVE CONCERNS REGARDING RETAIL COMPETITION BETWEEN THE TWO PROPERTIES, AND IN FACT, WE BELIEVE THAT SUCCESSFUL NEIGHBORING DEVELOPMENTS CAN CREATE A STRONGER OVERALL DESTINATION THAT BENEFITS THE BROADER MARKET.

HAVING SPENT MUCH OF MY CAREER FOCUSED ON DEVELOPMENT AND REDEVELOPMENT PROJECTS, I, ALONG WITH MY COLLEAGUES AT BRIXMOR, VIEW THE NORTH POINT SPORTS AND ENTERTAINMENT DISTRICT AS A THOUGHTFUL AND WELL CONCEIVED INVESTMENT IN THE FUTURE OF THIS COMMUNITY. THE PLAN REFLECTS A BALANCED APPROACH AND INCORPORATES MANY OF THE ELEMENTS THAT ARE CRITICAL TO CREATING SUCCESSFUL, VIBRANT, MIXED USE DESTINATIONS.

AS WITH ANY PROJECT OF THIS SCALE AND SIGNIFICANCE, IT'S NATURAL AND IT'S APPROPRIATE THAT QUESTIONS AND CONCERNS BE RAISED AND CAREFULLY EVALUATED. HOWEVER, WHEN CONSIDERING THE FUTURE OF THIS PROPERTY, IT IS IMPORTANT TO WEIGH THIS PROPOSAL AGAINST THE REALISTIC ALTERNATIVES IN OUR VIEW.

THE NORTH POINT SPORTS AND ENTERTAINMENT DISTRICT OFFERS A SUBSTANTIALLY STRONGER OUTCOME FOR THE SITE, THE SURROUNDING AREA AND THE COMMUNITY THAN ANY LIKELY ALTERNATIVE SCENARIO.

BRIXMOR APPRECIATES THE WORK THAT'S GONE INTO DEVELOPING THIS VISION, AND WE ENCOURAGE THE THOUGHTFUL CONSIDERATION OF THE LONG TERM BENEFITS IT CAN BRING TO THE CITY OF ALPHARETTA AND THE NORTH POINT AREA.

THANK YOU. THANK YOU FOR YOUR COMMENTS. NEXT SPEAKER PARKER WELTON.

SHOES ARE SQUEAKY. MY NAME IS PARKER WELTON. 1115 HOWELL MILL ROAD.

I'M A COMMERCIAL REAL ESTATE BROKER HERE IN ATLANTA.

I SPECIALIZE IN OFFICE LEASING FOR THE LAST NINE YEARS.

TONIGHT I'M SPEAKING IN FAVOR OF NORTH POINT MALL DISTRICT DEVELOPMENT.

BUT BEFORE I GET INTO MY DAY JOB. I WANT YOU TO KNOW THAT I HAVE DEEP, DEEP ROOTS IN THIS COMMUNITY.

MY DAD WENT TO MILTON HIGH SCHOOL. MY GRANDPARENTS LIVED RIGHT OFF OF MAIN STREET.

[03:35:03]

I GREW UP, I WENT TO ALPHARETTA HIGH SCHOOL AND GROWING UP, NORTH POINT MALL WASN'T JUST A SHOPPING CENTER, IT WAS THE PLACE WHERE OUR PARENTS TOOK US TO DINNER.

WHERE I GOT AN AMERICAN GIRL DOLL. WHERE I RODE THE CAROUSEL.

WHERE THEY DROPPED ME OFF TO HANG OUT WITH MY FRIENDS. BUT ALFREDO WAS.

NORTHPOINT WAS TRULY ALFREDO'S FRONT PORCH. THAT'S THE LENS I BRING TO THIS BEFORE I PUT ON MY BROKER HAT.

UNFORTUNATELY, THAT'S NOT TRUE ANYMORE. AS FOR TODAY, THE LEGACY FOR ALL FORMAT THAT MADE THIS PLACE SPECIAL IN 1993 IS SIMPLY OUTDATED TODAY.

THAT'S NOT A LOSS. IT'S AN OPPORTUNITY. IT'S A CHANCE TO BUILD SOMETHING FOR THE NEXT GENERATION INSTEAD OF WATCHING THIS SITE CONTINUE TO DECLINE.

WHAT'S BEING PROPOSED ISN'T A MALL RENOVATION.

IT'S A TRUE MIXED USE COMMUNITY INTERTWINED WITH THE EXCITEMENT OF THE NHL ARENA.

IT'S THE TRUE YEAR ROUND, DAY AND NIGHT DESTINATION THIS COMMUNITY REALLY WANTS.

IT'S WHERE YOU WANT TO BE FROM 9 TO 5 AND FROM 5 TO 9.

I LOOK AT ALPHARETTA AS HAVING THREE CENTERS OF GRAVITY CONNECTED BY THE AVALON, DOWNTOWN ALPHARETTA AND THE NORTH POINT MALLS DISTRICT.

AVALON IN DOWNTOWN ALPHARETTA HAVE SEEN SIGNIFICANT INVESTMENT IN REVITALIZATION OVER THESE LAST TWO DECADES, BUT THE MISSING PART OF THE TRIFECTA IS NORTH POINT.

THE FUTURE REDEVELOPMENT OF NORTH POINT DISTRICT WOULDN'T BE COMPETING WITH AVALON OR DOWNTOWN.

IT'S COMPLEMENTING THEM WITH ITS OWN IDENTITY, BUILT AROUND SPORTS, ENTERTAINMENT AND LIVE PERFORMANCE THAT NONE OF THE OTHERS CAN OFFER.

NOW I'M AN OFFICE BROKER, SO LET ME SPEAK TO WHAT I KNOW BEST.

BUT I THINK THE QUESTION IS, AS SOME OF YOU GUYS HAVE SEEN, THE HEADLINES ARE TELLING YOU THAT THERE IS AN OFFICE DEMAND.

IS THERE A QUESTION? AND I WANT TO ANSWER THAT WITH DATA, NOT SENTIMENT. ALFRED IS CLASS A OFFICE IS SITTING AROUND 80% LEASED TODAY, VERY HEALTHY COMPARED TO OTHER SUBMARKETS IN THE CITY.

BUT IF YOU TAKE A CLOSER LOOK TO WHERE THE DEMAND IS ACTUALLY LANDING AND TAKE A DEEPER DIVE INTO CLASS A SUBMARKET, AVALON IS 99% LEASED. THE SURROUNDING AVALON BUILDINGS ARE 96% LEASED, COMMANDING THE HIGHEST RENTS IN THE ENTIRE NORTH FULTON COMP SET.

IF YOU SPREAD OUT AND LOOK FURTHER INTO NEWER CONSTRUCTION LIKE SOUTHERN POST, KIMBALL PLACE, EDISON, HALCYON, THOSE ARE SITTING AT 97% LEASED. IT'S NOT A COINCIDENCE.

IT'S WHAT THE MARKET IS TELLING US EXACTLY WHAT IT WANTS.

OFFICE DEMAND HASN'T DISAPPEARED. IT'S RELOCATING TO BUILDINGS WHERE EMPLOYEES CAN CREATE COMMUNITY.

IT'S NOT JUST FLIGHT TO QUALITY ANYMORE. IT'S FLIGHT TO ENERGY.

AND ENERGY IS EXACTLY WHAT THE NEW POINT NORTH POINT MALL SPORTS DISTRICT WOULD BRING.

YOU DON'T HAVE TO GUESS WHETHER SPORTS ANCHORED DEVELOPMENT SIGNIFICANTLY CAN DRIVE OFFICE DEMAND.

YOU HAVE PROOF OF THAT JUST UP THE ROAD, THE BATTERY AND ITS SURROUNDING OFFICE DEVELOPMENT.

THE GALLERIA IS SITTING AT 95% LEASED. IF YOU PUT A STADIUM AT THE CENTER OF A WALKABLE, MIXED USE DISTRICT, YOU DON'T HAVE TO. YOU DON'T JUST SELL TICKETS. YOU BUILD A COMMUNITY. AND COMPANIES THAT WANT TO BE AT ALL YEAR ROUND, CONTINUING INTO FULTON'S OFFICE DEMAND, I'M ON THE LEASING TEAM FOR BOTH MEDLEY AND CONTINUUM, TWO MIXED USE PROJECTS HERE WITHIN NORTH FULTON.

FIRST LOOKING AT MEDLEY. MEDLEY IS JOHNS CREEK'S NEW DEVELOPMENT BY TORO DEVELOPMENT COMPANY WITH 110,000FT² OF OFFICE.

IT HASN'T EVEN OPENED YET, AND THAT OFFICE WILL BE 100% LEASED BY GRAND OPENING IN OCTOBER.

THEN THERE'S CONTINUUM. THE FORMER HP CAMPUS AT SOUTHWEST VALUE PARTNERS IS REDEVELOPING AND SEEING SIMILAR SUCCESS.

WE STARTED AT 50% EAST WHEN SOUTHWEST VALUE PARTNERS ACQUIRED THE PROPERTY THREE YEARS AGO.

THE REPOSITIONING OF THE OFFICE WAS FINALIZED LAST SUMMER.

WE HAVE SINCE SIGNED 70,000FT² OF NEW OFFICE LEASES.

WE'RE FINALIZING A LEASE FOR ANOTHER 40,000FT², AND WE HAVE A PROSPECT TO TAKE THE REST OF THE 85,000FT².

THAT'S REAL ACTIVE DEMAND FOR THE RIGHT PRODUCT AND THE RIGHT LOCATION.

AND BEING IN ALPHARETTA NATIVE, MY ROOTS RUN THROUGH THAT PROJECT, TOO.

FUN FACT MY MOM MET HER BEST FRIEND THERE WHEN SHE STARTED WORKING THERE OUT OF COLLEGE.

WHO INTRODUCED HER TO MY DAD. SO YOU CAN SAY OFFICE.

ALFRED AYE OFFICE RUNS MY BLOOD. ALFRED HAS ALREADY RUN THIS EXPERIMENT WITH AVALON AND CITY CENTER.

IT WORKED BOTH TIMES, AND LEASING DATA PROVES DEMAND FOR THE RIGHT OFFICE.

JAMESTOWN AND THE TEAM BEHIND THIS PROJECT THAT BUILT PONCE CITY MARKET, AVALON FORUM, PEACHTREE CORNERS AND COLONY SQUARE ARE SOME OF THE MOST SUCCESSFUL MIXED USE PROJECTS IN ATLANTA'S HISTORY? WHAT MAKES THEIR WORK STAND OUT ISN'T JUST THE BEAUTIFUL BUILDINGS AND GREEN SPACES, IT'S THAT THEY DESIGN INTENTIONALLY WITH THE SURROUNDING COMMUNITY AND THE ENERGY THAT PULLS PEOPLE TO THE SITE AND KEEPS THEM COMING BACK.

JAMESTOWN, ALONGSIDE NEW YORK LIFE IS A TEAM TO MAKE SURE THAT NORTHPOINT GETS THE SAME TREATMENT.

THEY DON'T JUST BUILD PROJECTS, THEY BUILD COMMUNITIES. I'M ASKING YOU TO FINISH WITH THE CITY STARTED SO THAT 20 YEARS FROM NOW, MY SON WILL BE ABLE TO BE PROUD TO SAY THAT HE GREW UP GOING TO THE NORTHPOINT DISTRICT, SAME PLACE HIS MOM GREW UP GOING TO, BUT HELPED BLOSSOM INTO ITS TRUE POTENTIAL. SO LET'S SKATE TO WHERE THE PUCK IS GOING AND EMBRACE THIS REDEVELOPMENT.

THANK YOU. AND SHE USED THE REST OF THE TIME.

BUT WAS THERE SOMEBODY ELSE? YES. WE HAVE MATTHEW BELLBIRD IN FAVOR.

YES. ALRIGHT, WE'LL GIVE YOU A FEW MORE MINUTES.

THANK YOU. APPRECIATE IT. GOOD EVENING, CITY COUNCIL MEMBERS AND FELLOW RESIDENTS.

[03:40:03]

I'M NOT SIMPLY. I'M NOT HERE TONIGHT SIMPLY BECAUSE I WANT AN NHL TEAM.

I'M HERE BECAUSE I BELIEVE THIS PROJECT HAS THE POTENTIAL TO BECOME ONE OF THE MOST IMPORTANT DEVELOPMENTS IN ALPHARETTA HISTORY.

NORTH POINT MALL HAS SERVED THIS COMMUNITY WELL FOR DECADES.

MANY OF US HAVE MEMORIES THERE, BUT RETAIL HAS CHANGED.

COMMUNITIES EVOLVE. GREAT CITIES DON'T STAND STILL.

THEY REINVENT THEMSELVES WHILE PRESERVING WHAT MAKES THEM SPECIAL.

I BELIEVE THIS IS ALPHARETTA OPPORTUNITY TO DO EXACTLY THAT.

THIS PROJECT ISN'T JUST ABOUT REPLACING A MALL.

IT'S ABOUT CREATING A DESTINATION, A PLACE WHERE FAMILIES GATHER, WHERE LOCAL BUSINESSES THRIVE, WHERE VISITORS STAY IN OUR HOTELS, EAT IN OUR RESTAURANTS, SHOP IN OUR STORES, ATTEND CONCERTS, SPORTING EVENTS, FESTIVALS AND COMMUNITY EVENTS.

A PLACE THAT'S ALIVE EVERY DAY OF THE YEAR. WE'VE ALREADY SEEN WHAT VISIONARY DEVELOPMENT CAN ACCOMPLISH.

LOOK AT AVALON. AVALON SIMPLY ISN'T A SHOPPING CENTER.

IT'S BECOME THE HEART OF OUR COMMUNITY. PEOPLE DON'T GO THERE JUST BECAUSE THEY HAVE TO.

THEY GO BECAUSE THEY WANT TO. IT'S WHERE WE MEET FRIENDS, CELEBRATE BIRTHDAYS, ATTEND EVENTS, AND SPEND TIME TOGETHER. THEN LOOK AT THE BATTERY.

ATLANTA. THE BRAVES WERE ALREADY A SUCCESSFUL ORGANIZATION, WITH THE BATTERY CREATED WAS SOMETHING MUCH BIGGER.

IT TRANSFORMED THE AREA AROUND TRUIST PARK INTO ONE OF THE COUNTRY'S PREMIER ENTERTAINMENT DISTRICTS.

PEOPLE VISIT WHETHER THERE'S A BASEBALL GAME THERE OR NOT.

RESTAURANTS ARE FULL, HOTELS STAY BUSY, BUSINESSES THRIVE.

AND THEN THERE'S PONCE CITY MARKET. JAMESTOWN TOOK WHAT MANY SAW AS AN AGING SEARS BUILDING AND TRANSFORMED IT INTO ONE OF ATLANTA'S MOST VIBRANT, MIXED USE DESTINATIONS. TODAY, IT'S FILLED WITH RESTAURANTS, RETAIL, OFFICES, ENTERTAINMENT AND PUBLIC GATHERING SPACES. IT DIDN'T JUST DEVELOP REDEVELOP A BUILDING.

IT HELPED REDEFINE AN ENTIRE NEIGHBORHOOD. JAMESTOWN DOESN'T HAVE A HISTORY OF SIMPLY DEVELOPING PROPERTIES.

THEY HAVE A HISTORY OF CREATING DESTINATIONS.

THAT'S WHAT A GREAT DESTINATION DOES. NOW IMAGINE BRINGING THOSE SAME IDEAS HERE AT NORTH POINT.

NOT TO REPLACE AVALON, TO COMPETE WITH DOWNTOWN ALPHARETTA, BUT TO COMPLEMENT THEM.

AVALON HAS ITS IDENTITY. DOWNTOWN HAS ITS IDENTITY.

NORTH POINT HAS THE OPPORTUNITY TO BECOME THE NEXT GREAT DESTINATION IN A COMMUNITY THAT ALREADY KNOWS WHAT GREAT DESTINATIONS LOOK LIKE.

IMAGINE PARKS, TRAILS CONNECTING PEOPLE, RESTAURANTS, AND RETAIL FILLED WITH FAMILIES, CONCERTS, COMMUNITY EVENTS, HOTELS WELCOMING VISITORS FROM THROUGHOUT THE SOUTHEAST.

OFFICE SPACE. BRINGING MORE JOBS TO ALPHARETTA.

A PERFORMING ARTS VENUE. A COMMUNITY ICE RINK WHERE KIDS CAN LEARN TO SKATE AND PLAY HOCKEY.

AND YES, AN NHL FRANCHISE SERVING AS THE ANCHOR THAT BRINGS IT ALL TOGETHER.

THAT'S WHAT EXCITES ME. NOT JUST THE HOCKEY, BUT THE VISION.

SO I GREW UP OUTSIDE OF WASHINGTON, D.C., WHERE MY PARENTS HAD SEASON TICKETS TO THE WASHINGTON CAPITALS.

SOME OF MY GREATEST CHILDHOOD MEMORIES WERE MADE IN THAT ARENA WITH MY FAMILY.

SO WHEN THE THRASHERS CAME TO ATLANTA, I BECAME A SEASON TICKET HOLDER FOR EVERY SINGLE YEAR THEY WERE HERE.

I KNOW FIRSTHAND WHAT PROFESSIONAL SPORTS CAN MEAN TO A FAMILY AND TO A COMMUNITY.

IT'S BEEN 15 YEARS SINCE THE THRASHERS HAVE LEFT.

THE THRASHERS DIDN'T LEAVE BECAUSE THE FANS FAILED.

THEY LEFT BECAUSE OWNERSHIP FAILED. 15 YEARS LATER, OUR REGION IS COMPLETELY DIFFERENT.

NORTH FULTON HAS GROWN. OUR CORPORATE COMMUNITY HAS GROWN.

OUR POPULATION HAS GROWN. FAMILIES ACROSS THE COUNTRY, INCLUDING MANY FROM TRADITIONAL HOCKEY MARKETS LIKE BOSTON,

[03:45:02]

THE AUDIENCE IS ALREADY HERE. FOR YEARS, WE'VE HEARD PEOPLE SAY THAT HOCKEY DOES NOT BELONG IN THE SOUTH, THAT A TEAM WOULDN'T SUCCEED. I DON'T BELIEVE THAT'S TRUE ANYMORE.

JUST LOOK AT TAMPA BAY, FLORIDA, CAROLINA. THEY'VE WON FIVE OUT OF THE LAST SEVEN STANLEY CUPS.

IN NASHVILLE, THEY HAVE AN UNBELIEVABLE, PASSIONATE FAN BASE.

THE QUESTION ISN'T WHETHER HOCKEY BELONGS IN THE SOUTH ANYMORE.

THE QUESTION IS WHETHER ALPHARETTA IS READY TO BECOME THE NEXT GREAT SUCCESS STORY.

I BELIEVE THE ANSWER IS YES. BUT WHETHER SOMEONE LOVES HOCKEY OR HAS NEVER WATCHED A GAME IN THEIR LIFE.

I BELIEVE THEY CAN APPRECIATE WHAT THIS PROJECT REPRESENTS.

MORE JOBS, MORE OPPORTUNITIES FOR LOCAL BUSINESSES.

MORE ENTERTAINMENT. MORE REASONS FOR FAMILIES TO SPEND TIME TOGETHER.

MORE REASONS FOR PEOPLE TO CHOOSE. ALPHARETTA COMMUNITIES AREN'T REMEMBERED BECAUSE THEY PLAYED IT SAFE.

THEY'RE REMEMBERED BECAUSE THEY HAD THE VISION TO INVEST IN SOMETHING THAT CHANGED THEIR FUTURE.

TEN YEARS FROM NOW, I BELIEVE PEOPLE WILL LOOK AT NORTH POINT THE SAME WAY.

THEY LOOK AT AVALON IN THE BATTERY TODAY AS A PLACE THAT TRANSFORMED A COMMUNITY, AS A PLACE WHERE MEMORIES WERE MADE, AS A PLACE THAT PEOPLE ARE PROUD TO CALL THEIR OWN.

THE NEXT GREAT CHAPTER IN ALPHARETTA STORY IS WAITING TO BE WRITTEN.

I HOPE WE HAVE THE VISION TO WRITE IT TOGETHER.

AND IF THE VISION INCLUDES BRINGING THE NATIONAL HOCKEY LEAGUE BACK TO GEORGIA, I CAN'T THINK OF A BETTER PLACE THAN ALPHARETTA.

THANK YOU. THANK YOU FOR YOUR COMMENTS. WE HAVE SPENT 46 MINUTES AND 49 SECONDS, AND WE'LL GIVE THE ALL THOSE OPPOSED THE SAME AMOUNT OF TIME AS THE APPLICANT, AND THOSE IN FAVOR AHEAD ARE NOW GOING TO ASK FOR THOSE IN OPPOSITION. I HAVE ONE COMMENT CARD.

BRUCE CRULLER. I DON'T HAVE 20 MINUTES. OKAY.

YOU HAVE 46, 46 AND 49 SECONDS. I JUST WANT TO SAY THANK YOU FOR ALLOWING ME TO BE HERE.

IT'S BEEN A VERY INTERESTING NIGHT. I KNOW THERE'S EVERYBODY'S WORKED HARD ON THIS. I'M NOT NECESSARILY TOTALLY AGAINST IT.

I'M JUST STILL ON THE FENCE. AND TONIGHT HERE I CAME HERE.

I WANTED TO UNDERSTAND WHAT WAS GOING ON. I'VE BEEN HERE FOR ALMOST 30 YEARS.

I'VE LIVED IN FORSYTH COUNTY. I LIVED IN DUNWOODY.

I'VE SEEN A LOT OF THIS AREA DEVELOPED. I'VE SEEN CHANGES IN PLANTS.

I'VE SEEN THE BEST PLANS GO, GO HAYWIRE. AND I'M JUST A LITTLE WORRIED ABOUT THIS PLANT HERE.

I LIKE HOCKEY. I ALSO WAS RAISED IN VIRGINIA CAPITALS FAN.

SO I'VE BEEN IN OTHER ARENAS. THE OTHER ARENAS SAY NASHVILLE, TAMPA, THEY'RE AROUND TOURIST AREAS.

IT'S ALREADY ESTABLISHED. THEY'RE SUCCESSFUL THAT WAY.

I'M JUST WORRIED ABOUT WE'RE GOING TO TEAR DOWN THE MALL. THE MALL COULD BE PART OF IT, COULD BE SAVED.

I'M GLAD TO SEE THAT WAS HAPPENING. BUT I THINK JUST COMING IN, I FEEL LIKE WE GOT A BLANK, A BLANK SLATE. AND THERE'S TOO MUCH, LET'S SAY, TOO MUCH OF A HURRY TO GO AHEAD AND TEAR THEM ALL DOWN AND START CONSTRUCTION ON SOMETHING I FEEL THAT STILL IS NOT FULFILLED AS TO WHAT THEY REALLY WANT TO DO.

AS RIGHT NOW I HEAR APARTMENTS, FIVE PARKING DECKS.

WE WANT TO TEAR DOWN A PERFECTLY GOOD MOVIE THEATER AND MOVE IT.

YOU KNOW, SPEND MILLIONS OF DOLLARS ON JUST TEARING THINGS DOWN AND MOVE THEM AROUND THE HOCKEY ARENA WOULD BE NICE.

THE SPECIAL EVENT CENTER PERFORMING ARTS WOULD BE NICE.

I'M NOT SURE WE NEED ANOTHER $750,000. I MEAN, 750,000FT² OF RETAIL OR COMMERCIAL.

WE'RE 25% VACANCY FOR OFFICE VACANCY COUNTING.

ANOTHER MAYBE 5% THAT WE DON'T KNOW ABOUT THAT MAY BE COMING.

ENDING UP LEASING SOON. GOT A LOT OF APARTMENTS AROUND HERE.

I THINK WE JUST NEED TO SLOW IT DOWN A LITTLE BIT ON HERE.

IF WE GET A STADIUM, WE GET A HOCKEY ARENA. THAT'S GREAT.

I THINK THE BATTERY IS A DIFFERENT POSITION, THOUGH, BECAUSE THE BATTERY IS ON THE CORNER OF TWO MAJOR INTERSTATES.

I-20 IS DOWN THE ROAD, THE AIRPORTS WITHIN 30 MINUTES.

THAT MAKES IT VERY FEASIBLE FOR HOCKEY TEAM. PROFESSIONAL TEAM.

IT'S AN HOUR TO GET UP HERE. I DON'T KNOW IF NHL TEAM IS GOING TO WANT TO COME UP FLY IN AND SPEND AN HOUR ON THE HIGHWAY TRYING TO GET UP HERE.

WE'LL SEE ON THAT. SO I JUST DON'T WANT THIS ARENA TO BE BUILT.

AND THEN FIVE YEARS LATER, SITTING EMPTY BECAUSE NOBODY WANTED TO TAKE CARE OF IT.

I ALSO WANT TO MAKE SURE THAT BECAUSE OF PAST PROJECTS IN OTHER PARTS OF THE CITY HERE, THAT IT WAS TALKED ABOUT,

[03:50:08]

THERE'S GOING TO BE A HOCKEY TEAM. I DON'T WANT TO HAVE THE MALL TORN DOWN APARTMENTS BUILT.

AND IT'S LIKE, OOPS, OKAY. WE'RE DONE. THAT HAS HAPPENED IN ROSWELL.

IT WAS A MIXED USE FACILITY. SUPPOSED TO BE IN THERE A FEW YEARS BACK.

THEY BUILT THE APARTMENTS AND THEY BAILED ON THE REST OF THE RETAIL. THAT MAY BE HAPPENING SOMEWHERE ELSE RIGHT NOW.

I JUST THINK THIS PROJECT IS IT STARTED OUT WITH A SEVERAL YEARS BACK AS AN APARTMENT COMPLEX, MIXED USE FACILITY. DON'T KNOW WHAT HAPPENED ON THAT.

IT JUST KIND OF DIED OUT. THERE WAS A BIG FANFARE.

IT DIED OUT. AND NOW WE WANT A HOCKEY STADIUM.

I HEARD THAT, THAT'S GREAT. AND THEN ALL OF A SUDDEN NOW IT'S, LET'S ADD ANOTHER MILLION SQUARE FEET. LET'S DO $2 BILLION WORTH OF CONSTRUCTION. WE'VE GOT ALL THESE EMPTY OFFICE BUILDINGS THAT ARE NOT FULLY BEING USED.

LET'S FIGURE OUT WHAT TO DO WITH THOSE FIRST ALFEREZ GREAT AREA.

I'M SPOILED, I ALWAYS SAY, BECAUSE YOU GO FOUR MILES AND HIT ANYTHING YOU WANT.

BASICALLY AROUND HERE, SPORTS IS GREAT. I JUST I'M NOT COMFORTABLE WITH THE SPEED OF THIS PROJECT.

I THINK THERE NEEDS TO BE MORE INFORMATION ON IS THERE GOING TO BE A REQUIREMENT TO HAVE THESE PLACES PRE-LEASED LIKE 30 TO 40% RELEASE BEFORE CONSTRUCTION STARTS ON THE COMMERCIAL DISTRICT? ARE WE JUST GOING TO BUILD, BUILD, BUILD AND HOPE SOMEBODY COMES HERE? WHAT'S THE PROTECTION GOING TO BE AT THE CONTINUUM THAT'S BEING BUILT AND AT THE AVALON THAT THOSE STORES THERE, ONCE THE STORES ARE BUILT HERE, MOVE OVER HERE AND THEY ABANDON THAT.

IT'S KIND OF WHAT HAPPENED WITH NORTH POINT. WHEN AVALON WAS BUILT.

IT LOST SOME OF THEIR GREAT STORES, AND THEN WE HAD COVID.

AND THEN I TALKED TO SOME PEOPLE. WE HAD AMAZON COME ALONG AND IT HURT.

AND ACTUALLY, THE LAST THREE YEARS, ALL I'VE HEARD IS THAT DON'T WE'RE NOT GOING TO DO ANYTHING WITH THE MALL.

SO I DON'T BLAME TENANTS FOR NOT WANTING TO STAY HERE BECAUSE THEY'RE BEING TOLD THEY DON'T.

THE MALL'S NOT GOING TO BE HERE. I THINK IF WE PUT A LITTLE MORE EFFORT INTO MALL, THEY COULD THEY COULD HAVE SAVED IT BETTER.

I MEAN, LOOK AT PERIMETER MALL. THEY'VE COME AROUND QUITE A BIT.

NORTH POINT NAUGHT, NAUGHT POINT MALL OF GEORGIA.

THAT PLACE IS BOOMING. PHIPPS AND LENOX ARE BOOMING.

IT'S JUST A MATTER OF THE EFFORT YOU WANT TO PUT INTO IT.

SO I'M NOT SAYING NO. I'M JUST STILL ON THE FENCE AND I WANT TO SEE MORE.

I WANT MORE COMMITMENT. IF WE'RE GOING AFTER THE HOCKEY FAN, THE 35, 36 YEAR OLD FAN, WHY ARE WE DOING 65% OF THE APARTMENTS AS A ONE BEDROOM? WHY AREN'T WE DOING TWO THREE FOR FAMILIES TO COME HERE AND STAY, YOU KNOW, AND WE NEED PERMANENT PROPERTIES, PERMANENT PLACES TO LIVE HERE, NOT JUST APARTMENTS AND APARTMENTS.

YOU CAN CHANGE THE RENT EVERY YEAR. SO IF YOU NEED MORE MONEY, YOU CAN INCREASE RENT. I UNDERSTAND THAT EVERYTHING'S A BUSINESS, BUT LET'S KIND OF BALANCE THAT WITH THE RESIDENTS THAT LIVE HERE.

SO ANYWAYS, THAT'S IT. I APPRECIATE THANK YOU.

THANK YOU SO MUCH FOR YOUR COMMENTS. ANYONE ELSE IN OPPOSITION? SEEING NONE. I'M GOING TO CLOSE PUBLIC COMMENT.

ASK THE APPLICANT GIVE YOU FIVE MINUTES FOR REBUTTAL.

WE'VE HEARD A LOT TONIGHT AND YOU ALL HAVE A LAND USE DECISION BEFORE YOU.

AS YOU THINK ABOUT THIS LAND USE DECISION. I'M GOING TO ASK YOU TO INDULGE ME AND THINK BACK TO THE NORTH POINT MALL IN THE 90S.

THINK ABOUT THE HOLIDAY SEASON SHOPPING. PRETTY CONFIDENT SOME OF YOU WERE THERE.

I WAS THERE 1997 LAW SCHOOL BREAK. I WORKED AT THE MALL.

I MAY HAVE EVEN HELPED YOU. BUT WHEN I THINK ABOUT IT, I THINK ABOUT THE ENERGY AND THE PEOPLE AND THE EXCITEMENT.

AND WE'VE HEARD TONIGHT ABOUT ALL OF THE DIFFERENT MEMORIES THAT PEOPLE HAVE FROM THIS REGIONAL DESTINATION.

AND WHEN YOU GET DOWN TO IT, 36 YEARS AGO, THE MAYOR AND CITY COUNCIL MADE A DECISION TO APPROVE THE NORTH POINT MALL MASTER PLAN TO CREATE A REGIONAL DESTINATION. THIS IS WHAT NORTH POINT IS.

IT'S NOT A SMALL SUBURBAN SHOPPING CENTER. IT WAS CONSTRUCTED AS ONE OF THE LARGEST MALLS IN THE COUNTRY WHEN IT WAS BUILT.

SO IT WAS ALWAYS A SIGNIFICANT AND SUBSTANTIAL PLACE.

[03:55:02]

AND SO AS YOU THINK ABOUT THE LAND USE DECISION, I WANT YOU TO THINK ABOUT THE FACT THAT THE CURRENT ZONING IS PLANNED SHOPPING CENTER, THAT ZONING DISTRICT IS OUTDATED. AND THERE IS NO DISPUTE THAT THE MALL AND YOU'VE HEARD THE NUMBERS TONIGHT, HAS LOST SIGNIFICANT VALUE IN THE LAST FIVE YEARS.

I DID SOME RESEARCH BECAUSE I WAS CURIOUS, AND FROM WHAT I COULD TELL, THE LAST REGIONAL MALL IN THE COUNTRY WAS BUILT IN 2006.

IT'S THE TURKEY CREEK MALL IN ARKANSAS. THIS IS THE TYPE OF USE THAT JUST NO LONGER FITS THE MARKET. IT DOESN'T FIT WHAT PEOPLE ARE CRAVING, WHAT NORTHPOINT HAS ALWAYS BEEN, AND WHAT WE HOPE IT WILL CONTINUE TO BE, IS CLEARLY STATED IN THE CITY'S COMPREHENSIVE PLANS THAT HAVE BEEN ADOPTED OVER THE LAST SEVERAL DECADES.

AND IF YOU GO BACK AND LOOK, THE IN FACT, IT SAYS IT IN HORIZONS 24, 2040 PLAN, THE NUMBER ONE PRIORITY REDEVELOPMENT AREA IS TO QUOTE, PRESERVE NORTH POINT AREA AS A REGIONAL DESTINATION.

AND THAT'S THE SAME LANGUAGE THAT'S BEEN USED FOR DECADES.

THE REGIONAL DESTINATION IS THE PLAN BEFORE YOU TONIGHT.

IT'S A VIBRANT, NEW, SIGNIFICANT PLACE FOR PEOPLE TO CREATE MEMORIES, FOR PEOPLE TO ENJOY SPORTS AND ENTERTAINMENT, FOR OFFICES TO LOCATE, FOR PEOPLE TO VISIT, AND FOR RESIDENTS TO LIVE IN ALPHARETTA.

SO WE ASK YOU TONIGHT TO REIMAGINE NORTH POINT.

THE SCALE AND SCOPE THAT WE HAVE PRESENTED TONIGHT ABSOLUTELY FITS WITH THE REGIONAL DESTINATION.

WE WANT THE TYPE OF ENERGY THAT YOU CAN THINK BACK OF THE BUSIEST HOLIDAY SEASON WHEN YOU'RE MAYBE HAVING TO CIRCLE THE MALL, BECAUSE ALL OF THOSE PARKING SPACES WERE FULL.

THAT'S WHAT THAT PROPERTY WAS DESIGNED FOR. AND THE PLANS THAT YOU HAVE BEFORE.

YOU ARE REIMAGINING NORTHPOINT AS A REGIONAL DESTINATION FOR THE FUTURE.

SO WE APPRECIATE THE TREMENDOUS TIME AND EFFORT THAT YOU ALL AND THE STAFF HAVE PUT INTO THIS.

WE GREATLY APPRECIATE THE RESIDENTS WHO HAVE COME OUT TO EXPRESS THEIR SUPPORT, AND WE'VE MADE CHANGES TO THE PLAN.

ADMITTEDLY, NOT ALL OF THEM, BUT WE HAVE LISTENED TO AND INCORPORATED FEEDBACK.

AND THE PLAN BEFORE YOU TODAY HAS INCORPORATED COMMUNITY AND STAKEHOLDER FEEDBACK.

SO WE'RE ASKING FOR YOUR APPROVAL WITH THE THREE CONDITIONS CHANGE THAT WE PROVIDED TO YOU EARLIER IN THE EVENING.

THANK YOU. THANK YOU SO MUCH. I WILL I'M GOING TO TURN THIS OVER TO THE BOARD NOW FOR DISCUSSION AND OR COMMENT. I'M GOING TO ASK IF MIKE OR KATHY ARE BOTH OF YOU, HAVE A COUPLE OF QUESTIONS FOR YOU AND THEN WE'LL PROCEED WITH THE DISCUSSIONS. WE'VE HAD A LOT TONIGHT AND SO GRATEFUL YOU'VE BEEN PATIENT WITH US HERE.

IT'S ALMOST 11:00, SO MAKE SURE YOU'RE OUT HERE BEFORE HOPEFULLY MIDNIGHT.

KATHY THE FIRST QUESTION I HAD IS ON THIS. ARE YOU OKAY? YOU NEED SOME WATER? YOU MAY WANT SOME WATER.

THE ACCOMMODATIONS, I THINK WE KNOW YOUR RESPONSE TO 3D IN TERMS OF THE HYBRID HOTEL. BUT IF YOU CAN JUST COMMENT ON THE PROPOSED CHANGES TO THOSE THREE.

YEAH. SO THE, THE CONDITION CHANGE. OH, LET ME GET A COPY OF THAT.

I THINK I'LL, IF YOU WANT ME TO COMMENT ON ALL THREE OF THOSE.

YES. SO THEY'RE REQUESTING A CHANGE TO THREE D.

AND STAFF STILL IS RECOMMENDING THE TWO FULL SERVICE VERSUS THE CHANGE THAT THEY'VE REQUESTED WITH THE HYBRID.

AND THEN ON 12. 12 IS ASKING FOR THE CITY TO BE RESPONSIBLE FOR THE MAINTENANCE OF THE STORMWATER PARK. NOW THE STORMWATER PARK, THEY WILL GET IMPACT FEE CREDITS TO BUILD THAT.

[04:00:01]

WE UNDERSTAND THERE WILL BE MAINTENANCE BY THE CITY ONCE IT'S A TOTAL 14 ACRE PARK, AND ALL OF THAT STORMWATER PARK IS BUILT OUT.

BUT YOU'RE TALKING ABOUT BUILDING A THREE ACRES OF IT AT THIS POINT.

SO WE DIDN'T WANT TO HAVE THAT RESPONSIBILITY FOR THE DAILY MAINTENANCE, WE WOULD HAVE MAINTENANCE, WE WOULD HAVE REQUIREMENTS IF THERE WAS A STRUCTURAL REPAIR, IF CONCRETE BREAKS, JUST LIKE IT DOES AT THE ALPHA LOOP, WE HAVE TO REPLACE IT. BUT WE DIDN'T WANT TO HAVE TO GO OUT THERE AND TAKE CARE OF LANDSCAPING OR PICK UP TRASH DURING THE WEEK.

CERTAINLY UP TO THE BOARD. AND THEN I CAN I CAN TALK TO OUR PARKS DIRECTOR ABOUT WHAT EXTENT THAT WOULD BE TIME WISE, BUT STAFF IS RECOMMENDING TO STAY WITH 12 OR 12 AND THEN 15.

WE'RE FINE WITH THE CHANGE WE HAD PUT IN THERE THAT THE DEVELOPER SHALL PROVIDE AN INTERACTIVE WATER FEATURE.

THIS IS SOMETHING THAT WE HAD CONDITIONED BECAUSE OF WHAT WE SEE, ALL THE ACTIVITY THAT YOU SEE AT CITY CITY CENTER.

AND THEN WE HAD PICKED THE LOCATION TO INSTALL THAT, BUT WE'RE NOT TIED TO A SPECIFIC LOCATION.

ANY OF THE PARKS THAT THEY FIND THAT WORKS THE BEST.

WE SUPPORT. SO ALTHOUGH WE DON'T SUPPORT THE CHANGE TO 3D AND 12.

WE DO SUPPORT THE CHANGE TO. 15 I HAVE THE NEXT QUESTION AND THIS IS.

MY ONLY OTHER QUESTION IS REGARDING THE THE FOR SALE.

I KNOW YOU ARE. YOU ARE. YOUR RECOMMENDATION IS APPROVED WITHOUT ANY FOR SALE.

WHAT WHAT MOTIVATED YOU? THAT'S NOT THE RIGHT WORD.

WHAT FACTORS DID YOU CONSIDER? DO YOU LOOK AT OTHER.

FOR SALE WITHIN THE IMMEDIATE VICINITY AS PART OF A MIXED USE DEVELOPMENT? IF YOU CAN WALK US THROUGH THE THE REASONING OR DISCUSSION REGARDING THAT.

DO YOU MEAN THE REASON WHY WE DIDN'T RECOMMEND A FOR SALE? SO WE PUT A FOR SALE IN HERE. AS ONE OF THE, THE MASTER PLAN AREA SHALL BE LIMITED TO THE FOLLOWING USES AND WE INCLUDED FOR RENT AND FOR SALE. BECAUSE OF OUR RESEARCH, WHEN WE LOOKED AT OTHER SPORTS ENTERTAINMENT DISTRICTS, WE JUST DIDN'T SEE A FOR SALE COMPONENT. AND COMMISSIONER REYNOLDS HAD BROUGHT UP LIKE THE HENRY THAT CAME TEN YEARS LATER AT THE BATTERY, AND THEY ONLY HAVE 54 FOR SALE CONDOS.

SO IT'S NOT SOMETHING THAT I HAVE SEEN WITH OUR, YOU KNOW, RESEARCH THAT THEY'VE INCLUDED WITHIN A LOT OF SPORTS DISTRICTS.

I DO SEE THAT IT'S SOMETHING THAT COMES LATER, BUT I CAN'T PREDICT WHAT YEAR THAT IS.

SO OUR RECOMMENDATION WAS FOR THE RENTAL AS THEY REQUESTED.

OKAY. I PROMISE THAT WAS MY ONLY QUESTION. SO I DON'T HAVE A FOLLOW UP, BUT THE RENTAL, YOUR 1385 IS A SIGNIFICANT AMOUNT OF RENTAL. I MEAN, THAT'S A LOT OF DENSITY RIGHT THERE.

AND SO YOU'RE IN FAVOR OF PUTTING THAT MANY RENTALS THERE.

I MEAN, IT COULDN'T BE REDUCED TO 900 TO 1000.

YEAH. SO WE LOOKED AT THE APPLICANT'S REQUEST AND WE ARE IN FAVOR OF THE REQUEST.

SEVERAL REASONS. AND IF YOU LOOK AT IT, IT'S IN LINE WITH OUR PREVIOUS RECOMMENDATIONS.

IF YOU LOOK AT THE 2022, WE RECOMMENDED 650 RENTALS.

AND THAT WAS FOR HALF OF THE MALL GETTING REDEVELOPED.

SO THIS IS IS FOR THE ENTIRE SO VERY, VERY MUCH ON TRACK WITH OUR PREVIOUS RECOMMENDATIONS.

ALSO WE DID A LOT OF RESEARCH OF LOOKING AT OTHER MALL REDEVELOPMENTS.

I MEAN, AND WE TALKED, I TALKED ABOUT IT EARLIER.

THE CLOSEST ONE THAT'S A MIXED USE IS IN JOHNS CREEK AND IT'S AT 17, A LITTLE OVER 17 UNITS TO THE ACRE.

THIS IS 14 UNITS TO THE ACRE, WHICH STAFF IS RECOMMENDING IS AN APPROPRIATE DENSITY AT A REGIONAL LOCATION THAT HAS ACCESS TO MARTA. IT ACTUALLY HAS PARKS THAT ARE BEING ADDED.

26 ACRES NOW OF CIVIC AND AMENITY SPACE. SO WE ALSO LOOK TO SEE IS IT A GOOD PLACE TO LIVE? IF YOU PUT PEOPLE THERE, IS IT A PLACE THAT THEY'RE GOING TO HAVE ACCESS TO AMENITIES? SO I THINK THAT'S HOW WE CAME UP WITH OUR RECOMMENDATION ALSO.

OF COURSE WE FOLLOWED. WE HAVE THE 6832. SO WE TRIED TO PUT THAT STAGGERED FOR DIFFERENT YEARS SO THAT IT'S NOT ALL BUILT AT ONCE. ANY OTHER QUESTIONS? WELL, IT'S UP TO THE BOARD.

I ACTUALLY JUST HAVE SOME MAYBE HOUSEKEEPING QUESTIONS ON SOME CONDITIONS.

[04:05:02]

THE CONDITION THREE E. WHICH STATES FOR RENT RESIDENTIAL. IF THE NATIONAL HOCKEY LEAGUE AWARDS A FRANCHISE TEAM TO THE NORTH POINT SITE, UP TO 301,385. RENTAL UNITS SHALL BE ELIGIBLE FOR A CO BASED ON AVAILABLE UNITS BY YEAR, AS DEPICTED IN THE CHART. I TYPICALLY REMEMBER ALSO SEEING LANGUAGE ABOUT LDPS REFERENCED.

YES YOU'RE CORRECT. SO IT WOULD MAKE SENSE. IF YOU, IF YOU WANTED TO ADD THAT SHALL BE ELIGIBLE FOR AN LDP AND A CEO WOULD BE BASED ON THE AVAILABLE UNITS BY YEAR BY YEAR AND CONTINUE WITH THAT.

OKAY. BUT REAL QUICK ON THAT, JUST ON THAT I THOUGHT WE WERE GOING DOWN A PATH WHERE COMMISSIONER REYNOLDS AND YOURSELF, AND I WAS THINKING SIMILARLY ABOUT MAKING A CONDITION TO WHERE THE ENTIRE DEVELOPMENT WAS CONTINGENT ON AWARDING THE AWARDING OF AN NHL TEAM, NOT JUST THE FRONT UNITS. I AGREE, AND I AND WE ARE.

MY MY INTENTION IS TO STILL DISCUSS THAT AS A BOARD AND HAVE THAT REPRESENTED IN THE BEGINNING OF THE CONDITIONS.

BUT WHEN WE'RE TALKING ABOUT THE CEOS, I THINK WE NEED TO ALSO REFLECT THE LDP LANGUAGE AS WELL.

AND LET'S SEE WHAT ELSE I HAVE, KATHY. CONDITION 12, WHICH IS SPEAKING ABOUT THE STORM WATER PARK. I KNOW THAT THE STAFF REPORT REFLECT A RENDERING IN IN YOUR STAFF REPORT REFLECTED A RENDERING THAT DEPICTED THE EXACT ACREAGE AND WHAT WHAT THE ENHANCEMENTS WOULD BE.

BUT THERE ISN'T ANY REFERENCE IN THE CONDITION TO THAT RENDERING.

SO MY, MY SUGGESTION IS THAT WE ADD IN THE FIRST SENTENCE AT THE END OF INCLUDING TRAILS, LANDSCAPING, AND OVERLOOK AS DEPICTED IN, AS DEPICTED IN THE PLAN AND THE STAFF REPORT ON PAGE 20.

YEAH. YEAH. DO I NEED TO SAY PAGE 20? I COULD.

OKAY. THAT WOULD THAT WOULD BE HELPFUL. OKAY.

ALL RIGHT. AND A FEW MORE. HOLD ON. OKAY. OKAY.

CONDITION 30, WHICH IS THE ALPHA LOOP. SO I THINK I UNDERSTOOD THAT THERE WAS AGREEMENT FROM THE APPLICANT TO CONSIDER YOUR UPDATED RENDERING, WHERE THE LOOP IS ALIGNING WITH THE STORMWATER PARK THERE SO IT COULD BE AS PRESENTED BY STAFF.

AND THEN WE'LL. AND THEN WHAT WE'LL DO IF IT MOVES FORWARD IS WE'LL ASSIGN AN EXHIBIT.

AND BEFORE IT GOES TO COUNCIL, WE WOULD SAY AS PRESENTED BY STAFF SHOWN ON EXHIBIT, WHATEVER THAT IS.

OKAY. AND I DON'T RECALL IF ON YOUR PLAN YOU INCLUDED THE 12 FOOT WIDE COMPONENT, IF THAT PLAN THAT YOU SHOWED US WHERE, WHERE THE ALIGNMENT IS, IF THERE'S ANYTHING ON THAT PLAN THAT SAYS 12 FOOT WIDE, 15FT 15. SORRY. THERE ISN'T. OKAY, SO WE NEED TO ADD THAT.

YES. OKAY. OKAY.

AND THEN I THINK MY LAST ONE IS CONDITION 55.

DEVELOPER OPERATORS SHALL IMPLEMENT A SHARED MOBILITY STRATEGY TO REDUCE SURFACE LIGHT DENSITY AND TRAFFIC CONGESTION ON ADJACENT ARTERIALS.

SHOULDN'T WE HAVE SOMETHING HERE THAT INDICATES AS APPROVED BY STAFF? YES. YES. OKAY. THAT'S A FANCY BUS REQUIREMENT.

YEAH. SHUTTLE SERVICE. THE MOBILE STRATEGY. YES.

YES. YES. MOBILITY STRATEGY. OKAY. ALL RIGHT.

WHAT CONDITION WAS THAT? 50. 55. 55. I GOT IT.

IT SAYS AS APPROVED BY STAFF. SO NOT ON MINE.

[04:10:01]

ALL RIGHT. THAT'S IT FOR ME ON THE CONDITIONS.

CLARIFICATION. ARE YOU GOING TO TALK ABOUT THE THE OTHER CONDITION YOU AND TODD TALKED ABOUT? OH, YEAH. WE CAN TALK ABOUT IT NOW.

THANK YOU. JUST A POINT OF ORDER. HOLD ON. WHEN WE MAKE A MOTION, YOU CAN CHANGE, AND I UNDERSTAND. OKAY. SURE. SO MY IN WHAT WE WERE DISCUSSING EARLIER, MY RECOMMENDATION WAS TO ADD A CONDITION THAT INDICATED THAT THE ENTIRE PLAN WAS SUBJECT TO THE NHL AWARDING A FRANCHISE TO THE NORTH POINT SITE. KATHY HAD SUGGESTED CONSIDERING IT ADDING IT TO THE DEVELOPMENT AND REGULATIONS.

I'M I'M MORE INCLINED TO PUT IT IN THE FIRST CONDITION.

CONDITION NUMBER ONE. BECAUSE I THINK IT IS, IT'S, IT'S PARAMOUNT TO THE ENTIRE PLAN THAT IT IS CONDITIONED ON THE NHL COMING. SO MY RECOMMENDATION WOULD BE TO ADD AT THE END OF ACCEPTANCE MODIFIED BY THESE CONDITIONS AND CONTINGENT ON THE NHL AWARDING A FRANCHISE TEAM TO THE NORTH POINT SITE BY AUGUST 24TH, 2031. AND YOU CAN MAKE A MOTION AND STATE THAT I WILL.

AND IF ANYBODY WOULD LIKE TO SUGGEST A FURTHER AMENDMENT, THEY CAN DO THAT.

AND WE'RE OKAY WITH THE 2031 DATE INSTEAD OF CHANGING IT TO THREE YEARS.

OKAY. 824 2031.

I'D STILL LIKE TO HAVE CONVERSATIONS ABOUT THE FOR SALE COMPONENT, SO I DON'T KNOW IF THE BOARD IS INTERESTED IN TALKING THROUGH THAT ANYMORE.

I FEEL LIKE THAT IS A A KEY COMPONENT AND TECHNICALLY THIS SITE HAS ENTITLEMENTS FOR 300 FOR SALE COMPONENT FOR SALE UNITS.

AND I WOULD I WOULD CERTAINLY BE. INTERESTED IN PERHAPS A PHASE THREE, ADDING THAT TO A PHASE THREE COMPONENT.

BUT I FEEL STRONGLY THAT A FOUR CELL COMPONENT IS IS IMPORTANT TO THE OVERALL VIABILITY OF THE SITE.

ARE YOU SUGGESTING ADDING FOR SALE IN PHASE THREE? YES, I'M I'M I, I WOULD LIKE TO DO THAT. YES.

SO KAREN, ARE YOU SUGGESTING REDUCING THE FOR RENT BY 300 IN ORDER TO GIVE THEM THE 300 FOR SALE UNITS OR YOU, YOU YOU. WELL, THAT'S A CONSIDERATION I'D LIKE TO HEAR FROM THE BOARD.

I THINK THIS IS SOMETHING THAT I, YOU KNOW, I, WE KNOW THAT THEY'VE GOT ENTITLEMENTS FOR 300 FOR SALE.

I THINK THAT A PHASE THREE ADDING THAT INTO PHASE THREE WOULD CERTAINLY BE ACCEPTABLE TO ME.

AND I'M INTERESTED IN HEARING WHAT OTHER FOLKS HAVE TO SAY.

I WOULD AGREE WITH YOU ON THAT. I THINK YOU KNOW, WE ARE A UNIQUE CITY AND A COMMUNITY.

AND WE PRIDE OURSELVES IN THAT AND WE DON'T NECESSARILY WANT TO BE A JUNIOR BUCKHEAD, SANDY SPRINGS OR A DUNWOODY.

AND WE'VE, WE'VE ALWAYS, USUALLY ALWAYS TIED A MIXED USE WITH FOR SALE AND RENT.

SO I DON'T THINK IT'S ASKING A LOT OF THE APPLICANT APPLICANT TO CONSIDER ADDING 300 FOR SALE UNITS IN PHASE THREE. YOU CAN

[04:15:01]

OR OFFER AN ALTERNATIVE. COMMISSIONER REYNOLDS ARE YOU SUGGESTING THAT AT THE FOR NUMBER ONE, THAT IF THEY DON'T GET THE NHL, NHL FRANCHISE, THAT THE PROJECT DOESN'T GO FORWARD? IS THAT THE WAY YOU'RE. YES.

TODD, DID YOU WANT TO CLARIFY ANY CONDITIONS TO.

TO BE HONEST WITH YOU, I HAD A HARD TIME KEEPING UP WITH THE EDITS.

IT WASN'T EXACTLY CLEAR TO ME WHERE WE WERE AGREEING ON CERTAIN EDITS IN, YOU KNOW, FIVE SENTENCE PARAGRAPHS.

SO I JUST, I'M GOING TO YIELD TO I WASN'T ABLE TO KEEP TRACK OF IT.

THANK YOU. HAD YOU HAD THE MOST QUESTIONS AND THE CONDITIONS, IF YOU CAN WALK THEM THROUGH AND EITHER MAKE A MOTION.

OKAY, I'LL MAKE A MOTION. EVERYBODY CLEAR ON IT? YEP. WE CAN GO FROM THERE. I MAKE A MOTION TO APPROVE MP-26-06/Z26-05/Q-26-04/V-26-08.

NORTH POINT SPORTS ENTERTAINMENT, SUBJECT TO THE FOLLOWING CONDITIONS, AND I WILL RECAP MY SUGGESTED CHANGES. CONDITION NUMBER ONE. APPROXIMATELY 98.5 ACRES SHALL BE ZONED TO M, U AND DEVELOPED SUBSTANTIALLY SIMILAR TO THE SITE PLAN AS PREPARED BY KIMBERLY HORNE. 727 3026 EXCEPT AS MODIFIED, THESE MODIFIED BY THESE CONDITIONS AND CONTINGENT ON THE NHL AWARDING A FRANCHISE TEAM TO THE NORTH POINT SITE BY AUGUST 24TH, 2031. NO CHANGES TO CONDITION NUMBER TWO. NO.

NO CHANGES TO CONDITION 3ABCD I'M SORRY, D3D UNDER THE FIRST. THE FIRST SENTENCE HOTEL MAXIMUM 650 ROOMS SHALL BE PERMITTED IN TWO FREE STANDING OR MIXED USE.

MIXED USE LIMITED TO RETAIL ON FIRST FLOOR BUILDINGS NO GREATER THAN 20 STORIES OR 300FT, WHICHEVER IS LESS, AND NO CHANGES TO THE REST OF THE CONDITION. THREE.

E MAKING A CHANGE TO THE FIRST SENTENCE IF THE NATIONAL HOCKEY LEAGUE AWARDS A FRANCHISE TEAM TO THE NORTH POINT SITE, UP TO 1085 FOR RENT, UNITS SHALL BE ELIGIBLE FOR A LDP NCO BASED ON THE AVAILABLE UNITS BY YEAR AS DEPICTED IN THE FOR RENT REQUEST.

RECOMMENDED C O TABLE AND HAVE IT CONTINUE ON.

AND THEN I WOULD ADD A CONDITION NUMBER THREE H CURRENT ENTITLEMENTS OF THE 300 FOR SALE UNITS SHALL BE INCORPORATED INTO THE SITE PLAN AS A COMPONENT IN PHASE THREE.

AND THEN NO CHANGES TO FOUR, FIVE, SIX, SEVEN, EIGHT, NINE, TEN, 11 ALL REMAIN THE SAME CONDITION. NUMBER 12. DEVELOPER SHALL IMPROVE THE STORMWATER PARK ON ITS PROPERTY, INCLUDING TRAILS, LANDSCAPING AND OVERLOOK AS DEPICTED IN THE STAFF PLAN ON PAGE 20.

JUST REAL QUICK, THAT WAS ADDED TO THE END OF THE FIRST SENTENCE AS DEPICTED, INCLUDING TRAILS, LANDSCAPING AND OVERLOOK AND THEN ADDED AS DEPICTED. OKAY.

AND NO CHANGES TO. YEP. MOVING ON TO. ACTUALLY, NO. I'M GOING TO MOVE OVER TO CONDITION NUMBER 30.

[04:20:05]

ON THE PLAN AS PREPARED BY STAFF WITH FINAL DESIGN LOCATION ALIGNMENT MATERIALS AS APPROVED BY STAFF.

THE SENTENCE CONTINUES. AND THE LAST SENTENCE I'LL ADD ALPHA LOOP WITH IS 15FT WIDE THROUGHOUT THE SITE. AS THE LAST SENTENCE AND CONDITION NUMBER 30.

AND THEN MOVING ON TO CONDITION NUMBER 55. DEVELOPER OPERATORS SHALL IMPLEMENT A SHARED MOBILITY STRATEGY TO REDUCE SURFACE LOT DENSITY AND TRAFFIC CONGESTION ON ADJACENT ARTERIALS, AS APPROVED BY STAFF.

AND NO CHANGES TO THE REMAINING CONDITIONS. THAT ENDS MY MOTION.

I'LL SECOND IT. I HAVE A I HAVE A QUESTION. WE HAVE A MOTION HAS BEEN MADE AND PROPERLY SECONDED.

ANY FURTHER DISCUSSION? THERE IS ONE. I'M BACK.

I'M GOING TO GO BACK TO NUMBER ONE AGAIN ON THAT NUMBER ONE CONDITION.

ARE YOU? IS THE CONDITION AS MODIFIED SAYING THERE CAN BE NO ACTIVITY ON THE SITE UNTIL THE NHL FRANCHISE IS AWARDED? IS THAT WHAT YOU'RE. IS THAT WHAT IT'S TRYING TO SAY? YES. OKAY. I'VE GOT A FRIENDLY AMENDMENT AND IT RELATES TO THE APPLICANT'S EDIT OF NUMBER 15, WHICH STAFF IS OKAY WITH.

AND SO I THINK THAT WOULD TRANSLATE TO. LET'S SEE HERE.

SO IN NUMBER 15, WHERE IT SAYS INTERACTIVE WATER FEATURE IN.

WE WOULD THEN, AS THE APPLICANT HAS IN THEIR MARKUP STRIKE OUT NORTH POINT GREEN NEAR THE INTERSECTION OF NORTH POINT CENTER EAST AND NORTH POINT CIRCLE AND ADJACENT TO THE PRACTICE FACILITY OR AN ALTERNATE.

LET'S SEE HERE. I THINK WE CAN JUST SAY A LOCATION AS APPROVED BY STAFF, BECAUSE THEN THE SENTENCE WOULD SHALL PROVIDE AN INTERACTIVE WATER FEATURE IN A LOCATION AS APPROVED BY STAFF.

RIGHT. YES. AND YOU'RE GOING TO KEEP THE LAST SENTENCE IN THERE.

YES, YES. ACCEPT THAT. OKAY. JILL. YEAH. I'LL JUST SAY, DO YOU HAVE YOU HAVE TO ACCEPT IT.

I ACCEPT IT TWO TIME. WELL, THANK YOU VERY MUCH, COMMISSIONER REYNOLDS, I APPRECIATE THAT.

SO JUST SOME DISCUSSION ON THE MOTION. I AM SUPPORTIVE OF THE MOTION EXCEPT FOR.

THE 300 AND FOR SALE AIL UNITS. AND THAT IS IN LET'S SEE, THAT IS THREE G OR THE NEWLY PROPOSED THREE H. THE REASON FOR THAT IS BOTH STAFF AND THE APPLICANT HAVE SAID THAT THE ONLY FOR SALE OPTION HERE WOULD BE CONDOS.

WE DON'T HAVE A GREAT TRACK RECORD WITH FOR SALE CONDOS IN THE CITY.

AND I JUST BELIEVE THE MARKET KNOWLEDGE OF THE STAFF AND THE APPLICANT.

YOU KNOW, I WOULD LOVE FOR IT ALL TO BE, I'D LOVE ALL 1385 TO BE FOR SALE, BUT I SOMETHING TELLS ME THAT'S NOT PRACTICAL WITH THE MARKET BASED ON WHAT I'M HEARING FROM STAFF AND WHAT I'M HEARING FROM THE APPLICANT.

SO I HAVE A HARD TIME OVERRULING THAT. SO THAT'S MY FEEDBACK.

OTHERWISE I'M I'M GOOD WITH THE MOTION TO APPROVE.

I SUPPORT I SUPPORT THE PLAN. I SUPPORT I SUPPORT THE PLAN AS WELL, EXCEPT I HAVE A FUNDAMENTAL PROBLEM WITH REWRITING. AS A DEVELOPER AND I'M NOT DEVELOPING THE PROPERTY.

BUT I DID SAY EARLIER, THIS IS AN INVESTMENT FOR BOTH OF US.

I ALSO BELIEVE, WHICH HAS ALWAYS BEEN A PROBLEM.

AS SOON AS YOU MENTION THE A WORD, PEOPLE FREAK OUT.

[04:25:04]

MOST OF IT PROBABLY NOT. I MEAN, FROM A STATISTICAL STANDPOINT, THIS IS THE POPULATION WE HAVE TODAY IN APARTMENTS.

THE AVERAGE AGE IS 35 YEARS OLD. THE AVERAGE THE MEDIAN INCOME IS 95,000 TO $120,000 A YEAR.

THIS ISN'T METRO ATLANTA. THIS IS THE CITY OF ALPHARETTA.

OVER 60% HAVE BACHELOR'S DEGREES OR MORE. THE AVERAGE LENGTH OF STAY IN AN APARTMENT HERE IN ALPHARETTA IS TWO AND A HALF TO THREE YEARS.

AND THE AVERAGE HOUSEHOLD IS 1.7 TO 2 FOLKS JUST FROM A STATISTICAL STANDPOINT ONE AND TWO BEDROOMS MAKE UP CLOSE TO 80% OF ALL APARTMENTS. NOW, WITH THAT SAID, I BELIEVE IF WE TURN THE CLOCK BACK TO 2021, 2022 AND EVEN SOME OF 2023, THIS IS A DIFFERENT DISCUSSION.

KAREN'S PROPOSAL IS DEAD ON IN THOSE YEARS. WE'VE GONE THROUGH A MAJOR PROBLEM IN THE HOUSING MARKET AS FAR AS CONDOS. NOT NECESSARILY TOWNHOMES, BUT CONDOS FOR SURE, NO QUESTION.

THE WAY THEY ARE PRICED HIGHER, THEY. IT'S IT'S THE AFFORDABILITY BECAUSE OF THE INSURANCE REQUIREMENTS.

YOU KNOW, YOUR AVERAGE CONDO RIGHT NOW IN WHAT PRICE RANGE THEY WOULD PROBABLY PUT OUT IS PROBABLY 4 TO $500 A MONTH.

THAT'S JUST HOA. WITH AWFUL IN MY OPINION.

I'M TRYING TO THINK OF WHAT YOU HAVE TO PAY AND UNTIL THE INSURANCE PAYS DEDUCTIBLES.

AND MY POINT WAS, ABOUT EIGHT YEARS AGO WHEN I ASKED THE QUESTION, THINGS CHANGE.

AND I CAN ASSURE YOU, IF A CONDO HAS COME BACK IN THE MARKET IN THE NEXT EIGHT YEARS, THEN IT WOULD BEHOOVE OUR DEVELOPER.

BECAUSE LET'S FACE IT, THESE ARE NICE PEOPLE.

THEY'VE DONE A GREAT PRESENTATION, BUT THEY'RE IN IT FOR THE MONEY.

NO QUESTION. THAT'S WHY THEY'RE HERE. NOT JUST FOR THE KINDNESS FOR US.

AND IF THAT TIME CHANGES OVER THE NEXT EIGHT YEARS I THINK THAT THEY WILL DO WHAT WE ALL WANT. AND I, AND I, YOU KNOW, EVEN THOUGH I GAVE YOU THE STATS ON APARTMENTS THERE IS DEFINITELY TRUTH TO, FOR OWNERSHIP. STATISTICALLY HIGHER EDUCATION LESS CRIME AND VERY SUCCESSFUL IN, IN VERY COMMUNITY ORIENTED THE MORE THAT YOU HAVE FOR OWN HOMES.

SO I AM ALL FOR THAT, THAT POINT, YOU KNOW, MY, MY ALTERNATIVE WOULD IT BE OKAY IF YOU BELIEVE THAT TIMES CAN CHANGE IN EIGHT YEARS.

WE SAY, LOOK, BY 2029 YOU ONLY GET 500 APARTMENTS, YOU ALREADY GOT THREE, SO YOU GET 200 MORE.

PLUS, YOU'RE PROBABLY NOT GOING TO START ANYWAY. AND BASED ON THE THE TIMELINE CHART, WHAT DID WHAT WAS THAT CHART THAT WE YEAH.

THE PHASING. I DON'T THINK YOU'RE GOING TO BE STARTING ANY BEFORE THAT ANYWAY ACCORDING TO THE PHASING BY YOUR CHART NOT MINE.

AND THEN BY 2030 WE MAYBE TAKE THAT NUMBER UP TO 600.

FOUR YEARS FROM NOW WE'RE TALKING ABOUT 600 APARTMENTS.

GET TO LOOK AT THE MARKET, SEE WHAT'S GOING. DO WE HAVE A HOCKEY TEAM? HOW'S HOW'S THE REST OF THE PROJECT GOING? AND BY THE WAY, COINCIDENTALLY, THE TWO BUILDINGS THAT YOU POINTED OUT IN THE WHAT DO YOU CALL IT? PHASING HAPPENED TO BE, BY YOUR ADMISSION, TWO BUILDINGS, 300, 300 APARTMENTS IN EACH BUILDING.

I'M RIGHT THERE. I'M NOT GOING OUTSIDE THE BOX.

FOR 2030, YOU KNOW, 20, 32, 950 AND BY 2034, IF FINANCIALLY IT WORKS BECAUSE YOU WON'T BUILD IT IF IT DOESN'T.

1385 BUT IT'S IS I, YOU KNOW, THE LAYERING I REALLY LIKED MR. PERRY'S THING OF LAYERING. I WANT THIS PROJECT TO BE SUCCESSFUL.

[04:30:02]

BUT IF WE PHASED IT OUT, AT LEAST THE DEVELOPER WHO IS ABOUT THE MONEY, BECAUSE THAT'S WHY THEY'RE HERE, THEY'RE GOING TO DO WHAT'S THE MOST PROFITABLE THING.

AND I CAN TELL YOU SINGLE FAMILY HOUSES AND CONDOS AND TOWNHOMES.

PRIOR TO, LET'S JUST CALL IT THE HOUSING SLOWDOWN OF 2025, 2026, THEY MOVED PRETTY QUICK.

THAT'S A FACT. SO I AM ABSOLUTELY THAT WE NEED TO DO SOMETHING IN NORTH POINT.

I'M ABSOLUTELY BELIEVE THAT THE PROJECT CAN DO WELL.

AND WE HAD A COMMENT. AND I WANT TO MAKE SURE WE'RE REALLY CLEAR ON THIS.

AVALON DID NOT CANNIBALIZE NORTH POINT TOTALLY TWO DIFFERENT STORES OR STORES WITHIN IT.

IT'S DEVELOPED DIFFERENT AND I'VE PEOPLE HAVE HEARD ME QUOTE THIS AVALON IS THE RODEO DRIVE OF ALPHARETTA.

IT THE SAME STORES THERE ARE NOT GOING TO BE CANNIBALIZED BY A PLACE THAT HAS AN 18,000 HOCKEY ARENA.

IT'S GOING TO BE A DIFFERENT THING. IT'S GOING TO BE PROBABLY VERY SIMILAR.

FOR THOSE OF US WHO GO TO THE BATTERY QUITE OFTEN, PROBABLY VERY SIMILAR TO THAT SAME KIND OF STORY.

I WAS IN NASHVILLE THIS PAST WEEKEND, PROBABLY THE SAME KIND OF STORES.

I DIDN'T SEE COLORS AND CO. I DIDN'T SEE PETER MILLER.

I DIDN'T SEE LULULEMON. IN NASHVILLE PROBABLY WAS THERE, BUT I DIDN'T SEE THAT.

SO I DON'T SEE THE CANNIBALIZATION HAPPENING.

I HOPE YOU CONSIDER MY AMENDMENT. EVERYTHING ELSE AND GOING AS FAR AS YOUR THE STAFF REPORT, I COULD, I, I COULD DO, I CAN DEFINITELY DO WITHOUT 3D.

AND I MEAN THERE, I WOULD RATHER GO WITH STAFF, BUT THAT'S ME.

12 WHATEVER. KAREN, YOU AND JILL WANT TO DO ON THIS THING.

AND THE SAME THING ON 15. BUT YEAH, I JUST, I DON'T WANT TO PUT A RESTRICTION ON THE HOUSING TYPE THAT WE ARE. IF THIS WAS LIKE, THEY'RE GOING TO START BUILDING NEXT MONTH.

I AM 100% BEHIND YOU. I WOULD, I WOULD, I WOULDN'T EVEN HAVE THOUGHT, BUT I THINK TIME MAY GET US EXACTLY WHERE YOU WANT.

AND WHAT I DON'T WANT TO DO IS KILL THIS THIS PROPOSITION.

WHEN WE'RE LOOKING EIGHT YEARS FROM NOW. SO, COMMISSIONER EGAN, I JUST WANT TO JUST TO BE CLEAR I DIDN'T MAKE ANY CHANGES TO THE CONDITION 3D. I JUST ADDED A CLARIFICATION THAT STAFF ASKED, BUT IT'S STAFF CONDITION.

SO DC AS WE'RE DISCUSSING THIS, I, I HEAR YOUR POINT AND YOU MAKE SOME VALID POINTS, BUT I'VE NEVER KNOWN A DEVELOPER NOT WANT TO BUILD RENTALS. THAT'S WHY WE TIE FOR USE FOR SALE COMPONENT NORMALLY TO MIXED USE DEVELOPMENTS BECAUSE THEY DON'T WANT TO BUILD USUALLY FOR SALE, THEY WANT TO BUILD FOR RENT.

SO I UNDERSTAND WHAT YOU'RE SAYING ABOUT LOOKING BACKWARDS.

BUT IF IF WE GIVE THEM A CONDITION THAT SAYS THEY, WE WOULD LIKE FOR THEM TO BUILD 300 UNITS IN.

WELL, I DON'T KNOW WHAT THE. IN PHASE THREE, IF IT DOESN'T WORK, THEY CAN COME BACK AND CHANGE THE CONDITION.

RIGHT. THEY CAN ASK TO CHANGE. YEAH. THEY THEY CAN ASK TO CHANGE THE CONDITION.

I TRULY UNDERSTAND THAT. AND WHAT I'M SAYING IS THAT THE HOUSING HOUSING HERE AND WE'RE TALKING ABOUT, LET'S JUST CALL IT 1400 BECAUSE MY PUBLIC SCHOOL, FULTON COUNTY MATH CAN ONLY THANK SO MUCH.

BUT IF THE AVERAGE PERSON. THERE'S TWO PEOPLE IN AN APARTMENT.

WE'RE TALKING ABOUT 2800 PEOPLE OVER THE NEXT EIGHT YEARS.

I DON'T THINK 2800 PEOPLE ARE GOING TO MAKE A HUGE IMPACT ON OUR ECONOMY, BUT IT DEFINITELY PAYS BILLS FOR THEM.

AS FAR AS A DEVELOPER WANTING TO BUILD APARTMENTS VERSUS IT DEPENDS ON THE LOCATION.

WE ARE BLESSED BECAUSE OF OUR CURRENT COUNCIL, OUR MAYOR IN PREVIOUS COUNCILS AND PREVIOUS PLANNING COMMISSIONS THAT WE ARE IN THE POSITION THAT WE ARE IN, WHICH IS A GOOD PLACE TO BE.

[04:35:02]

BUT WE'RE ALSO IN THEORY THAT WORKS. IN THEORY, I GET IT.

BUT IN PRACTICALITY, THEY'VE GOT THIS THIS AREA THAT, LET'S SAY THE ECONOMY DOESN'T CHANGE.

I THINK IT WILL, BUT I CAN'T SEE OUT EIGHT YEARS.

AND LIKE I SAID, YOU KNOW WHAT I DO, I, I'M SUPPOSED TO BE ABLE TO LOOK AT A CRYSTAL BALL, BUT MINE DOESN'T GO OUT EIGHT YEARS. IT'S IT'S MORE OF A SNOW GLOBE EIGHT YEARS FROM NOW.

AND YOU KNOW, IF, IF WE GET A, YOU KNOW, WE GET BACK TO THE HOUSING PART, WE GET BACK TO AFFORDABLE HOUSING.

I THINK THAT'LL HAPPEN, BUT IT'S JUST I HAVE A HARD TIME CHANGING.

I DON'T HAVE A PROBLEM CHANGING CONDITIONS. WE ALL DONE IT.

BUT THIS IS A MAJOR FINANCIAL CONDITION CHANGE.

AGREED. I WOULD AGREE WITH YOU ALSO. I'M I'M GOING TO KEEP GOING BACK TO NUMBER ONE.

I'M NOT SURE IF I'M HEARING THIS RIGHT, BUT TO HANDCUFF THEM AND SAY, HEY, LOOK, YOU CAN'T DO ANYTHING UNTIL YOU GET AN NHL FRANCHISE.

I MEAN, THAT'S TWO YEARS AWAY. SO I DON'T KNOW IF WE KNOW HOW LONG IT IS, MAYBE FOUR YEARS AWAY.

WELL, SO BUT BUT THE MALL. THE MALL NEEDS SOME WORK.

AND I THINK THIS IS A GOOD PLAN. I DON'T THINK THEY'RE THEY'RE STARTING AT SHABBY AND SAYING, HEY, WE'RE GOING TO GO FROM THERE. I'M NOT, I'M NOT WITH I'M NOT CONCURRENT ON ADDING THE, THE FOR SALE COMPONENT. I'M THINKING THAT IF FOR SALE WORKS, IT'LL BE DONE AROUND THE MALL BECAUSE THERE IS FOR SALE CONDOS RIGHT ACROSS FROM THE DEAD OLD SEARS, RIGHT BY.

I THINK IT'S BUFFALO WILD WINGS THAT WE APPROVED AND WAS APPROVED BY THE CITY COUNCIL.

I'VE DRIVEN THROUGH THERE LATELY. I THINK THAT THERE ARE OTHER DEVELOPMENT WILL COME THROUGH. I DON'T LIKE THE IDEA OF HANDCUFFING THEM AND SAYING, LOOK, IF YOU DON'T GET THIS NHL, YOU KNOW YOU CAN'T DO A THING.

I THINK THAT SOMETHING NEEDS TO BE DONE, AND THE NUMBERS ARE OBVIOUS THAT THE MALL IS GRADUALLY GOING DOWN.

IT'S NOT GOING TO GO AWAY COMPLETELY, BUT IT'S GOING DOWN.

AND I THINK THAT THEY HAVE A REALLY, FOR THE MOST PART, IT'S A VISIONARY PLAN OF WE THINK THIS IS WHAT IT'S GOING TO LOOK LIKE.

I THINK A LOT OF DEVELOPMENT IS PROBABLY 95% OF.

WE THINK THIS IS WHAT IT'S GOING TO LOOK LIKE AND MAYBE 5% CHANGES AT THE END.

SO I HAVE A HARD TIME SUPPORTING THE CHANGE OF ADDING THE FOR SALE, EVEN THOUGH I LIKE FOR SALE MYSELF AND US ALSO DON'T LIKE HANDCUFFING THEM TO US. YOU'VE GOT TO GET THE NHL FRANCHISE TO MOVE ON.

BUT COMMISSIONER PERKINS, I JUST WANT TO OFFER I WANT TO REWIND TO WHAT MISS COOK MENTIONED ABOUT THE CONTINGENCY.

YOU KNOW, SHE HAD THE CONTINGENCY THERE ON THE ON THE FOR RENT.

BUT SHE ACKNOWLEDGED AND I DON'T KNOW, MAYBE WE ASKED THE APPLICANT THIS THAT THEY WOULD LIKELY NOT WANT TO UNDERTAKE THE MASSIVE INVESTMENT TO TEAR DOWN THE EXISTING MALL STRUCTURE AND START BUILDING WHEN SO MANY COMPONENTS IN THE PLAN TIE BACK TO THE NHL TEAM, LIKE THE RINK, LIKE THE PRACTICE RINK AND OTHER THINGS.

AND SO HER FORECAST WAS, WAS THAT THE APPLICANT WOULD NOT WANT TO MOVE FORWARD AND BREAK GROUND UNTIL THAT EVENT WERE TO OCCUR, THE AWARDING OF AN NHL TEAMS. SO WE WOULD JUST BE CODIFYING THAT.

I MIGHT ALSO SAY ON ON THAT POINT. I THINK THE PUBLIC, THE PUBLIC THAT I'VE RUN INTO, MEMBERS OF THE PUBLIC, THEY SEE THIS PLAN AND I DO AS WELL AS LESS RISKY IF IT IS CONTINGENT ON THE NHL TEAM, INSTEAD OF TRYING TO GO WITHOUT THE NHL TEAM AND START BUILDING FROM TODAY'S PLAN, I WOULD.

I WOULD CONCUR WITH THAT. AND I WOULD ALSO REITERATE THAT IN THE TWO TWO MS THAT WERE HELD, IT WAS COMMUNICATED VERY CLEARLY THAT THE ENTIRE PLAN THAT WAS BEING PRESENTED WAS CONTINGENT ON NHL COMING. MAY I ADD ONE THING? SO THEY ARE ZONED FOR RETAIL.

[04:40:08]

THEY'RE ALREADY ALLOWED. SO THEY, THEY CAN START THERE FOR THAT ASPECT BECAUSE THAT'S PHASE ONE.

I GUESS THE QUESTION IS WHAT DOES IT MAKE A DIFFERENCE TO ADD THAT REQUIREMENT ON CONDITION ONE OR JUST LEAVE IT AS IT'S MEMORIALIZED UNDER. E I'M IN FAVOR OF MAKING IT VERY CLEAR. AND SO I'M IN FAVOR OF LEAVING THE AMENDMENT.

WELL, BUT BASED ON WHAT MISS COOK SAYS, THEY'RE ALREADY ENTITLED TO ADDRESS THE RETAIL.

SO IT DOESN'T MAKE PRACTICAL SENSE TO HAVE THAT CONDITION ONE IF THEY'RE ALLOWED AND ENTITLED TO START WITH RETAIL ANYWAY. EVEN WITH CONDITION ONE, THEY'RE ZONED FOR RETAIL.

SO THEY CAN EVEN WITH THAT CONDITION, THEY DON'T HAVE TO WAIT FOR A FRANCHISE TO MOVE RETAIL AROUND.

THAT'S SOMETHING THEY NEED TO DO SO THEY CAN MOVE FORWARD AND DO SOMETHING.

OKAY. THAT'S DIFFERENT. ALL RIGHT. THANK YOU.

YES. SHE SAID THEY CAN'T. THEY CAN. THEY CAN.

RIGHT. WITH RETAIL. RIGHT. RIGHT. WHICH IS THE FIRST PHASE ANYWAY.

SO THEN MY CURRENT FEEDBACK IS I'M NOT FOR THE FOR SALE CONDITION AND I'M NOT FOR A NEW CONDITION.

ONE SAYING EVERY SINGLE THING IS CONTINGENT ON THE AWARD OF AN NHL TEAM.

OTHERWISE I'M GOOD. I WOULD CONCUR WITH THAT.

ALL RIGHT. EITHER WE CAN OFFER A FRIENDLY AMENDMENT TO THE MOTION OR OFFER A SUBSTITUTE MOTION, AND WOULD HAVE TO VOTE ON THE SUBSTITUTE BEFORE WE GO TO THE PRIMARY.

SO I'M GOING TO I'M GOING TO START WITH FRIENDLY.

I'D LIKE TO MAKE A FRIENDLY AMENDMENT. COMMISSIONER RICHARD, TO YOUR MOTION TO APPROVE WITH ALL THE CONDITIONS THAT YOU MENTIONED, WITH THE EXCEPTION OF THE NEW CONDITION, ONE OR THE ADDITION TO CONDITION ONE AND THREE H THAT FOCUSES ON THE 300 FOR SALE UNITS. I WILL NOT ACCEPT. ALL RIGHT. THEN, I'LL MAKE A SUBSTITUTE MOTION TO APPROVE 26-04/V-26-08. NORTH POINT SPORTS AND ENTERTAINMENT DISTRICT. AND DO YOU WANT ME TO LIST ALL THOSE CONDITION EDITS AGAIN? I THINK SINCE IT'S ON RECORD, YOU CAN JUST MENTION.

SO AS PER AS AS PER THE CONDITIONS THAT WERE JUST READ BY COMMISSIONER.

NO. RICHARD. COMMISSIONER. RICHARD. EXCEPT FOR REMOVING THE NEW CONDITION, ONE THAT WOULD THE EDIT TO CONDITION ONE THAT WOULD MAKE EVERYTHING CONTINGENT ON THE AWARD OF AN NHL TEAM AND REMOVING CONDITION THREE H.

THAT FOCUSED ON THE 300 FOR SALE UNITS CONDITION.

A POINT OF CLARIFICATION. I THINK THERE WAS AN EDIT TO CONDITION E RELATED TO THE FOR RENT UNITS, REDUCING THAT NUMBER FROM 1385 TO 1085. I JUST WANT TO MAKE SURE THAT THE COMMISSION IS AWARE OF THAT.

I'M NOT FOLLOWING THAT. I'M NOT FOLLOWING THAT.

MY UNDERSTANDING OF YOUR MOTION WAS THAT YOU REDUCED THE NUMBER OF FOR RENT UNITS IN CONDITION THREE, E IN YOUR ORIGINAL MOTION FROM 1385 FOR RENT UNITS TO 1085 FOR RENT UNITS.

THAT'S CORRECT. OKAY. I MISSED THAT. SO I MY MOTION WOULD BE FOR CONDITION E TO READ AS STAFF PRESENTED IT TO US TONIGHT WITHOUT THAT EDIT FROM COMMISSIONER RICHARD.

I'M A SECOND. IS THAT MOTION CLEAR TO TO YOU.

YES. I'LL I'LL RELISTEN TO THE RECORDING, BUT IT'S CLEAR.

[04:45:01]

DISCUSSION HE'S SUBSTITUTE MOTION. ALL RIGHT, I'LL ASK AGAIN.

ALL IN FAVOR, RAISE YOUR RIGHT HAND. MOTION CARRIES.

ANY OTHER MATTER TO DISCUSS? HEARING NONE, I'M GOING TO ADJOURN THE MEETING AND APPRECIATE YOU COMING AND WAITING THIS LONG WITH US. COUNCIL WILL MAKE THE FINAL DECISION ON AUGUST THE 24TH.

THEY. THEY CAN CHANGE ANYTHING. PLEASE COME BACK AND MAKE YOUR COMMENTS. THANK YOU.

* This transcript was compiled from uncorrected Closed Captioning.